Download - How To Find Effective Substitutes to Represent Your Business

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Page 1: How To Find Effective Substitutes to Represent Your Business

How To Invite a Good

Substitute Mike Darnell

BNI United Bangkok

Page 2: How To Find Effective Substitutes to Represent Your Business

Goal:

Ensuring you’re represented effectively even when you’re required to be absent from your chapter

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Why do I need a substitute?

1. GIVE a source of referrals to compensate for your absence

2. GAIN a guarantee you’ll be remembered

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Who shouldn’t I ask to substitute for me?

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Avoid substitutes that won’t represent your company well: 1. Competes with your

chapter members

2. Unlikely to provide referrals

3. Always a substitute, never a member

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Who should I ask to substitute for me?

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Send a substitute that will do a great job of representing you:

1. Team member or employee

2. Business person friend or family

3. Happy customer, happy customer, happy customer…

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A happy customer is likely to GIVE you a great testimonial and will GAIN referrals from your chapter

Being a substitute isn’t a chore. It’s a PRIZE!

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Help them look good!

GIVE good preparation,

GAIN great substitution.

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How to prepare your substitute: 1. Explain the basic concept of BNI

2. Provide the details of your meeting: – Where, When, Who…

3. Explain how to present themselves

4. Explain how to present your business

– Provide them with a written version of your 60 seconds. Prepare it in advance

– Walk them through it

– Bring them as your guest beforehand

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THANK YOU! See you next week…

: ) Mike Darnell BNI United Bangkok The Key Performance Indicator Blog