Gerrard Fisher Special Advisor WRAP UK
How to Drive Business Model Transformation Inside a Company
#SB15London
Zoë Arden | @zoearden Director SustainAbility
Coleen Chapman VP, Global Responsibility & Public Policy Starbucks Megan Kitchen Environmental & Ethical Affairs Manager Home Retail Group
How to Drive Business Model Transformation Inside a Company
#bizinnovation
Sustainable Brands 16 November 2015
Zoë Arden Director SustainAbility
Panelists
#bizinnovation
HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
Gerrard Fisher Special Advisor Business Models & Electronic Products, WRAP/Argos
Megan Kitchen Environmental and Ethical Affairs Manger at The Home Retail Group
Simon Redfern Director of Corporate Affairs, EMEA, Starbucks
“The fundamental structures for how companies create, deliver and capture value.”
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What is a Business Model? HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
Osterwalder and Pigneur
HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
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Business Model Innovation is Key to Meeting Human Needs Within Planetary Limits.
HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
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What Kind of Business Model Shifts?
New pharma?
New media?
New food/bev?
New energy?
HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
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Business Model Innovations for Sustainability
Closed-Loop Production Produce on Demand Rematerialization Buy One, Give One Cooperative Ownership Inclusive Sourcing Building a Marketplace Differential Pricing Microfinance Micro-Franchise Crowdfunding Freemium
Innovative Product Financing Pay for Success Subscription Model Alternative Marketplace Behavior Change Product as a Service Shared Resource
HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
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Business Model Innovation By Company Size
SME (-1,000 employees) Large (+1,000 employees)Global Fortune 500
HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
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How can a Company Create the Conditions for a Business Model Shift
Report Highlights
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HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
Three Factors Influencing Business Model Shifts
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HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
Three Factors Influencing Business Model Shifts
External Conditions
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HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
Three Factors Influencing Business Model Shifts
Company Culture
External Conditions
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HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
Three Factors Influencing Business Model Shifts
External Conditions
Company Culture
Inidivdual Innovator
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HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
Factor 1: External Conditions
External Conditions
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HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
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External Conditions – Constraints
HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
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External Conditions - Momentum
Digitization
Collaborative Economy
Circular Economy
Density
Consciousness
HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
Factor 2: Company Culture
Company Culture
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HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
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Leveraging Company Culture
Collaboration Deflate Hierarchies Comfort with Failure Supportive Leadership
HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
Factor 3: Individual Innovator
Inidivdual Innovator
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HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
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Acting With Intention
Focus on value
Build the business case
Align innovation metrics
Mine your network
Map the model
HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
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Map the Model
Simply educating employees about how the company generates value can advance dialogue about business model innovation.
Value Chain Map Generic Retail Bank Source: SustainAbility
HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
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Focus on Value
Applying a systemic perspective to a company’s current model helps to not just sell more stuff, but create more value.
Value Mapping Tool Source: Broken et al. 2013
HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
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What might the future hold?
Zoë Arden Director SustainAbility
Panelists
#bizinnovation
HOW TO DRIVE BUSINESS MODEL TRANSFORMATION INSIDE A COMPANY
Gerrard Fisher Special Advisor Business Models & Electronic Products, WRAP/Argos
Megan Kitchen Environmental and Ethical Affairs Manger at The Home Retail Group
Simon Redfern Director of Corporate Affairs, EMEA, Starbucks
Zoë Arden, Director @zoearden
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