HOW TO DO MORE FASTER WHEN YOU ARE SMALL
Kasper Pihl TornøeFounder, Swipes
@tornoe Founder @swipesapp
• Interaction Designer & iOS Developer
• Danish living in Sofia
• Building 5th startup
@tornoe Founder @swipesapp
Barberbutikken
Yana Vlatchkova Business and Marketing
Stefan Vladimirov Design and BrandingKasper Pihl Tornøe
CEO and iOS Dev
FOUNDERS
@tornoe Founder @swipesapp
@tornoe Founder @swipesapp
SMARTER & FASTER
@tornoe Founder @swipesapp
BUILDING: MVP
@tornoe Founder @swipesapp
Maximum Viable Product
@tornoe Founder @swipesapp
BUILDING: PRODUCT
@tornoe Founder @swipesapp
One Differentiator
@tornoe Founder @swipesapp
Designers VS Developers
@tornoe Founder @swipesapp
FRAMEWORKS & LIMITATIONS
@tornoe Founder @swipesapp
@tornoe Founder @swipesapp
PAY BACK
BUILDING: SERVICES
@tornoe Founder @swipesapp
vs
BACK END
@tornoe Founder @swipesapp
MEASURE & ANALYSE RESULTS
@tornoe Founder @swipesapp
WHAT TO MEASURE?
• Your MVP is a hypothesis; Real-life data answers
• Test 1 hypothesis at a time
• Hit the line in the sand
• Read: Lean Analytics
@tornoe Founder @swipesapp
retention virality revenue
@tornoe Founder @swipesapp
CHOOSE SMART
@tornoe Founder @swipesapp
@tornoe Founder @swipesapp
behavior driven
@tornoe Founder @swipesapp
vs
@tornoe Founder @swipesapp
WITH PRODUCT ON THE MARKET
LISTEN TO YOUR USERS
@tornoe Founder @swipesapp
@tornoe Founder @swipesapp
@tornoe Founder @swipesapp
AND DON’T!!!
RESEARCH WHO’S OUT THERE
REVENUE
@tornoe Founder @swipesapp
LEAN TESTING
2%
@tornoe Founder @swipesapp
38
39
40
@tornoe Founder @swipesapp
Let’s discuss
• http://swipesapp.com/services.pdf
• Hacking mindset - Who has questions/ experiences to share?
• What to put in your MVP? - Does someone has a dilemma?
• What to measure in your app? - Discussion on analytics
• Any other great service to recommend
@tornoe Founder @swipesapp
kasperpihl.com/connect
Top Related