EFFECTIVE AWARD STRATEGY
CREATING AN
can no longer rely on simply increasing
employee compensation and offering cash bonuses.
retain top talent
ORGANIZATIONS LOOKING TO
ATTRACT AND
In fact, employers can overcome this challenge by implementing an
EFFECTIVE
STRATEGY
awards
in their recognition programs.
how do you determine which elements of an awards strategy can help in increasing employee
engagement and company loyalty?
Research from The Cicero Group commissioned by The O.C. Tanner
Institute uncovered surprising findings.
BUT...
WE SHOULD START BY ASKING THE right QUESTION.
What do you want?
What makes you feel most appreciated?VS
employees always say
WHEN ASKED
“what do you want”
the answer significantly changes.
WHEN ASKED
“what makes you feel most appreciated?”
of employees say that an awards-based recognition program would cause longer lasting feelings of appreciation than its cash equivalent.
THE MAJORITY
many employees acknowledged several limitations of cash as a recognition item.
WHEN ENCOURAGED TO FOCUS ON THE APPRECIATION EXPERIENCE,
See the item and remember the experience
TOP 4 REASONS WHY PEOPLE CHOOSE AN
award-based recognition program:
1
42%
See the item and remember the experience
TOP 4 REASONS WHY PEOPLE CHOOSE AN
award-based recognition program:
1
42%Cash is spent quickly and forgotten
2
22%
See the item and remember the experience
TOP 4 REASONS WHY PEOPLE CHOOSE AN
award-based recognition program:
1
42%Cash is spent quickly and forgotten
2
22%
The item will be around longer than cash
3
21%
See the item and remember the experience
TOP 4 REASONS WHY PEOPLE CHOOSE AN
award-based recognition program:
1
42%Cash is spent quickly and forgotten
2
22%
The item will be around longer than cash
3
21%Cash is spent on everyday items
4
19%
— JOHN, Focus Group Participant
YOU GET CASH AND YOU’RE JUST GOING TO BLOW IT AWAY.
that’s my hard work. That’s what I got.
I THINK MORE OF AN OBJECT IS GOING TO REMIND YOU,
THE PROBLEM WITH CASH:
Cash is spent on non-award item (groceries, bills etc)
1
Cash is spent quickly and then forgotten
2
Cash is impersonal3
— GENENE, Focus Group Participant
I do think a gift is better.I’D USE IT TO PAY BILLS.
WHEN EMPLOYEES ARE ASKED TO DESCRIBE THE IDEAL RECOGNITION PROGRAM...
included a cash reward21%
included an award item57%
it is unlikely to make an employee feel appreciated as effectively as an award item.
DESPITE THERE BEING STRONG CONSUMER PREFERENCE FOR CASH,
APPRECIATE GREAT WORK
Source: The Cicero Group: Optimizing Employee Recognition Programs
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