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WHAT IS ANNUAL REPORT?
An annual report is acomprehensive report ona company's activities throughout thepreceding year. Annual reports areintended to give shareholders andother interested people informationabout the company's activities andfinancial performance.
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Various Ways a Company CanCommunicate Annual Report
1.Report2.Library3.Presentation4. Conference Call
5. Press Information
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REPORTIt is traditional form for annualReports which includes
1. Intro of CEOs 2. Summary of Companys Financial
Position and Results3. A review of activities over the
previous 12 months
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LIBRARYYou can make the content ofannual report available by
1. Placing a digital copy online2. Can publish on a website
Placing copies in a library enables youto present your annual report toInvestors who you cannot meetpersonally.
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PRESENTATION A live presentation ofannual report gives you theOpportunity to control the wayYou communicate financialInformation. Presenter canhighlight important issues aswell as can answer to questionslive.
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CONFERENCE CALL A telephone call in which morethan two people participate
1. CEO or Finance Directorpresent results
2. Questions answer session atend of conference
3. Multiple conference arearranged for huge audience
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PRESS INFORMATION1. You can present elements of
your report through pressrelease
2. Can provide contact details forinvestors to get a copy ofreport
3. You can also invite journaliststo interview top executives
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How to create an annual report
that people will read?
1. Get Organized
2. Quantify Success3. Be Visual4. Get Personal5. Show Them the Money6. Check your lists
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How to create an annual report
that people will read?
7. Be Interactive
8. Create a Purpose-Driven Report9. Edit for Comprehension and Message10.End With a Call to Action
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How to give a presentation on
annual report?
1. Develop a full presentation beforehand
2. Deliver critical messages in your talk3. Remember your audience4. Allow time for questions at the end
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Develop a full presentation
beforehand1. Dont hand the full annual report to
interested parties2. Make key points as bullets3. Allow colleagues to review and make
adjustments4. Make copies of presentation and
handover to all meeting attendees5. Provide supporting documents,
statistics and financial statements
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Deliver critical messages in your
talk1. Highlight the key messages2. Dont read word by word 3. Must reference to annual report
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Allow time for questions at the
end1. Save time for question answer
session2. Request audience to hold questions
until QA session3. Politely respond to all questions4. Encourage participants to ask
questions
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QUESTIONS
ANSWERSSESSION
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