How to Build a Smart Social Media Strategy

Laura ClickBlue Kite Marketing

@lauraclick #pcn12smartsocial

Let’s talk about social media

@lauraclick #pcn12smartsocial

People think of social media as this…

Or, maybe this…

But, it’s really this…

If you want this…

You need this

Is social media right for you?

GOALS

• What are your goals?• What do you want to accomplish through

social media? • What does success look like? And, how are

you going to measure it?

@lauraclick #pcn12smartsocial

RAISE AWARENESS

Build relationships.

Enhance customer service.

Communicate during a crisis.

Image credit: Kelsey Wynns

Test ideas & get feedback.

Image credit

Find business opportunities.

And so much more…

AUDIENCE

• Who are you trying to reach? • Do they use social media? • And which tools do they use most?

@lauraclick #pcn12smartsocial

Audience Discovery Tools

• SurveyMonkey• Rapportive• MailChimp• SocialMention

@lauraclick #pcn12smartsocial

CONTENT

@lauraclick #pcn12smartsocial

RESOURCES

• Do you have the time or staff to execute a social strategy?

• Do you have the budget?

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So, how do you be successful?

Don’t be one of these people…

The Diva

The Hoarder

Image credit: SF Weekly

The Used Car Salesman

The Corporate Spokesperson

The Wallflower

Image credit: Status Mag Online

The Whiner

The Troll

Tips for Success

• Be yourself.• Be social.• Be responsive.• Be helpful.• Promote others.• Have fun!

@lauraclick #pcn12smartsocial

@lauraclick #pcn12smartsocial

Laura ClickBlue Kite Marketing

You can do it!