How America Views Homeownership 2015
How America Views Homeownership Survey – 2015
Most consumers want to own a home, but beliefs about what it takes show consumer confusion and misinformation
Aspiration for Homeownership is Strong
Consumers Report Financial Responsibility
Homebuying Paradox: Desire Tempered by Misconceptions
By Kristin Messerli
What is a Millennial?
Generation born from 1980’s to 2000’s
Millennials are Diverse
42%Identify as a racial or ethnic minority
1 5Millennials are
Hispanic
in
“15 Economic Facts about Millennials,” Council of Economic Advisors, Oct 2014Experian Simmons Fall 2013 National Hispanic Consumer Study
We can do business with anyone. Why you?
Out with the old, In with the new
“Marketing is Dead, and Loyalty Killed it.”
- Harvard Business Review
Brand Management
• Trust• Convenience• Expertise
1. Build Relationship
2. CommunicateEfficiently & Consistently
3. Empower with InformationConsistent & Convenient Expertise
4. Be Authentic
We are moving.
Will you join us?
Kristin [email protected]
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