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THE GREATEST OF ALLACHIEVEMENTS...ARE THERESULT OF THE COMBINEDEFFORT OF HEART AND HEADAND HAND WORKING INPERFECT COORDINATION.PAUL P. HARRIS, FOUNDER
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Contents
INTRODUCTION
4 Background Why were strengthening
our image What weve done What we need to do
WHO WE ARE
5 How we got here 6 Our values and our essence 7 Our voice
OUR LOOK
9 Visual toolkit overview 10 Logos Congurations Color variations,
masterbrandColor variations,
mark of excellence Using the mark of
excellence Clear space and minimumsizes for print anddigital
Signature system for clubs, districts,
and zones Best practices18 Color palette
Overview Formula codes Best practices21 Typography Primary, secondary,
and alternate type Best practices23 Imagery Style overview and
subject matter24 Icons and information
graphics Overview Areas of Focus icons
BRINGING THE PIECESTOGETHER
26 Design inspiration Brochure covers Interior spreads Posters, vertical Posters, horizontal Pamphlets Billboards
Digital E-newsletters
CONTACT INFORMATION
@rotary.org
COMING UP
Tools and templates will beavailable online in the comingmonths. These resources willmake it easy to apply ournew look to your brochures,
PowerPoints, and other printand digital communications.
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Voice and VisualRotary Guidelines
21 August 2013 4INTRODUCTIONBackground
Why werestrengthening our image
For more than 100 years, Rotary has unitedleaders committed to applying their expertise tobetter their communities. Despite over a century ofimpact in communities around the world, Rotarydoes not get the recognition it deserves. Weneed to rethink how we tell our story so peopleeverywhere understand what Rotary stands for,
how were different, and why it matters.In 2011, Rotary embarked on a multiyear initiativeof unprecedented scale to strengthen our image.In addition to expanding public understanding ofwhat Rotary does, we want to motivate, engage,and inspire current and prospective members,donors, partners, and staff.
What weve done
To tell our story better, we rst need to dene it.Based on extensive global research, we:
Dened our essence to identify how Rotary is differentfrom other organizations
Brought our values to life to ensure our actions supportour words
Established our voice to reect our distinct character
Claried how we presentour offerings so peopleunderstand what we do andhow they can engage
Refreshed our visual identity to energize our look and feelwhile celebrating our heritage
What we need to do
Bringing our story to life is our next charge and one that requires champions across levels,groups, and functions.
We are Rotary, and we have a great story to tell.
Its up to all of us to protect,promote, and deliver on that storyin all our interactions.
This guide will help you apply our new look andvoice. More resources will be available onlinein the coming months. Look for new tools andtemplates that will help you apply our new look toyour brochures, PowerPoints, and other print anddigital communications.
Through a unied Rotary image and message,were not just enhancing our reputation, were
elevating the entire Rotary experience.
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21 August 2013 5WHO WE AREHow WeGot Here
AN UNPRECEDENTED EVALUATION OF OUR IMAGE FRAMING OUR STRENGTHS FOR CLARITY AND IMPACT
Our global research revealed three insights. Our research insights dene who we are (responsible leaders),what we do (connect), and why it matters (community impact).Validation research revealed how to articulate these strengths ina compelling way.
Rotarians are responsible
leaders both sociallyand ethically Dene leadership by
mindset and approach,not labels or titles
Connecting has andalways will be the drivingforce behind Rotary
Highlight connectionsand communities,not the individual
Its not just aboutglobal impact we impact communitieson a global scale
Clarify the type of impactRotary makes (i.e., communityimpact scaled globally;lasting change)
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Voice and VisualRotary Guidelines
21 August 2013 6WHO WE AREOur Values andOur Essence
What are values?
Values drive our behavior. Theyrepresent our beliefs, what we do,and how we act.
How did we deneour values?
Our values are rooted in guidingprinciples that have alwaysdened Rotary. Now, we want tobring our values to life by showinghow we demonstrate them incommunities around the world.
What do we meanby essence?
Our essence denes what we do:
Unite leaders from all continents,cultures, and occupations
Exchange ideasTake action to improve ourcommunities around the world
OUR VALUES HOW WE LIVE OUR VALUES
Fellowship andGlobal Understanding We build lifelongrelationshipsEthics and Integrity We honor ourcommitmentsDiversity
We connect diverseperspectives
Vocational Expertise,Service, and Leadership We apply our leadershipand expertise to solvesocial issues
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21 August 2013 7WHO WE AREOur Voice
What is our voice?
Our voice is the unique tone andstyle in which we communicate.
Why is a distinctive voiceimportant for Rotary?
There is no organization quitelike Rotary. To ensure ourcommunications capture ourdistinct character and howpeople experience Rotary we need to use a unied voicein all of our interactions. Byspeaking, writing, and designingin one voice, our communicationswill look, feel, and soundunmistakably like Rotary.
How should we useour voice?
Our voice attributes serve as aguide for how we speak, write,and design. Use them as criteriato evaluate your communications.A variety of visual and verbaltools (e.g., copy, imagery,information graphics, etc.) canhelp us infuse our voice into all ofour communications. For detailsabout how to apply visual identityelements, see pages 9-25.
OUR VOICE IS... THIS MEANS... OUR COMMUNICATIONS ARE...
Smart We look at problems from different angles andapply our expertise to address social issues in waysothers cannot. We are insightful and discerning.
KnowledgeablePerceptiveCondent
CompassionateTackling the worlds toughest challenges requiresempathy. We champion real people and storiesthat are relatable and universal.
ThoughtfulSincereEngaging
Persevering We nd lasting solutions to systemic problemsat home and abroad. We speak with clarity andconviction.
BoldPurposefulCourageous
Inspiring Motivated by the enduring connections andpositive change we bring to communities andthe world, we encourage others to take action.We convey hope, enthusiasm, and passion.
UpbeatHopefulVisionary
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21 August 2013 8WHO WE AREOur VoiceExamples
Here are a couple of examplesto demonstrate how our voicestrengthens our message:
EXAMPLES BEFORE (without Rotarys voice) AFTER (in Rotarys voice) WHY ITS EFFECTIVE
Invitation toprospective membersto visit a local club
Rotary is ordinary people around theworld working together to cleanthe environment, end polio, improveour communities, and accomplishother extraordinary things.
Learn more atrotary.org.
Its amazing what we canaccomplish when hearts andminds work together. Seehow leaders from countries,cultures, and occupationsaround the world are takingaction to enhance health,
empower youth, promotepeace, and advancecommunity.
Join leaders at aRotary club near you.
Is active, inspiring,and inviting
Balances compassion (hearts)and intelligence (minds)
Denes leadership by mindset(diverse perspectives) and action
Claries our impact
Includes a clear call-to-action
Excerpt fromRotary.org
Rotarys Anniversary
Rotarys 108th anniversary marksa year of both achievements in theght to eradicate polio anda stepped-up commitment to nishthe job. You can help by learninghow to use advocacy to encouragegovernments to fund the vital workof polio eradication.
Another year, another chanceto make history
Were closer than ever toeradicating polio. But even aswe celebrate our 108th yearof community impact, werereminded that there is muchto do. Become an effectiveadvocate so together we cannish the job.
Headline is inspiring versusdescriptive
Highlights Rotaryspersevering spirit
Is more compassionateand human (i.e., uses thecollective we)
Has a clear call-to-action
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21 August 2013 9OUR LOOKVisual ToolkitOverview
Focused, purposeful, inspiring,with a touch of gold.
Our visual toolkit contains the basicelements in our visual system.
It includes our logos, color palette,typography, iconography, andinformation graphic styles, along withphotography style and suggestedsubject matter.
Each element is designed to
work in harmony with the otherswhile providing exibility within aframework. When combined, theyclearly convey our active leadership,our persevering spirit, andour compassion.
FRUTIGER BLACKCONDENSEDALL CAPS FORHEADLINESAND MAIN NAV
Frutigerfor subheads,secondary nav,info graphics,and lockupsLight ItalicRoman ItalicBold ItalicBlack ItalicUltra Black
Sentinelfor body text ,secondary heads,captions,and calloutsLight ItalicBook Italic Medium ItalicSemibold Italic Bold Italic
Typography p. 21-22
Primary Secondary
Colors p. 18-20
Rotary Leadership Colors
Secondary Pastels Neutrals Logos p. 10-17
Masterbrand Signature Mark of Excellence
Imagery p. 23
Rotarians Uniting and Exchanging Ideas MetaphoricalRotarians Taking Action for Community
Information Graphics p. 24
72 %25 % 50 % 75 %
Iconography Style p. 24
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Voice and VisualRotary Guidelines
21 August 2013 10OUR LOOKLogosCongurations
Masterbrand Signature Mark of Excellence
Rotary Wordmark Rotary Emblem
Our logo has recently evolved toinclude our wordmark, which is theword Rotary, and our emblem, theRotary wheel.
The word Rotary always appearsbefore our emblem in all of oursignatures.
This ofcial logo is our masterbrandsignature, which should be usedwherever possible. Our mark ofexcellence should not appear alone,
but can be used in proximity to themasterbrand signature and should bescaled up to make greater impact.
It is crucial to maintain theconsistency of our signatures.Positioning and proportionalrelationships of all componentswithin the signature arexed and should never be altered.
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Voice and VisualRotary Guidelines
21 August 2013 11OUR LOOKLogosColor Variations,Masterbrand
Positive (for light or white backgrounds only)
Reversed (for dark backgrounds only)
Full color One color (100% white)
Full color
One color
100% black 100% Rotary AzureRotary Royal Blue Rotary Gold
The full-color Rotary signature is ourofcial, preferred version. Alwaysuse it in digital environments andwhenever printing with at least twocolors. Our emblem must alwaysappear in Rotary Gold, unless two-color printing is not possible.
Do not alter or switch any signaturecomponent colors.
One-color variations of the Rotarysignatures are supplied in black,
Rotary Azure, and white for reversetype. These can be applied for one-color printing or on very complexbackgrounds that may hinder legibilityor appearance of colors.
Use the appropriate color versionto maintain the best contrast andlegibility: positive for light or whitebackgrounds and reversed for darkbackgrounds.
Comparable metallic versions ofRotary colors shown on this page mayalso be used for special circumstances.For more details regarding our colorpalette, see pages 18-20.
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Voice and VisualRotary Guidelines
21 August 2013 12OUR LOOKLogosColor Variations,Mark of Excellence
Full Color
One Color
Acceptable solid background colors
Rotary Gold
Our mark of excellence should alwaysappear in Rotary Gold, unless two-color printing is not possible.
One-color variations of the markof excellence are supplied in black,Rotary Azure, and white for reversetype. These can be applied only forone-color printing.
Comparable metallic versions ofRotary Gold may also be used forspecial circumstances. For more
details regarding our color palette,see pages 18-20.
100% RotaryAzure 100% white (reversed)
Light image
100% black
Dark image
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21 August 2013 13OUR LOOKLogosUsing theMark of Excellence
Size
Size relationship of mark of excellence and masterbrand signature
Examples (mark of excellence always in proximity to masterbrand signature)
Single-page communications
Opacity
100% opaque on solids
Multipage (front/back)
Always BIG Our mark of excellence is a symbol ofour leadership. It should appear largeon high-impact communications tomake a bold statement and promote asense of urgency.
Always near masterbrandsignature The mark of excellence should alwaysappear with one of our signatures, andnever appear alone.
Do not overuse Reserve for covers or single-pagemarketing materials such as postersor advertising, if appropriate. Refrainfrom repeating it too many timeswithin any communication or using it insubordinate situations such as interiorspreads or secondary web pages.
For color options, refer to page 12.
4x minimum x
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21 August 2013 14OUR LOOKLogosClear Spaceand MinimumSizes for Print
LOGO MINIMUM SIZE FOR PRINT
Masterbrand signature
Minimum size is13mm/ 0.5"
No restrictionon maximum height
13mm0.5"
Mark of excellenceMinimum size is4xheightof the emblem in the nearbymasterbrand signature
No restrictionon maximum height
Minimum Ratio:
52mm/ 2" when paired with themasterbrand signature
CLEAR SPACE Clear space that is,the space surrounding the
masterbrand signature is equal to the height of thecapital R in the Rotarywordmark.
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21 August 2013 15OUR LOOKLogosClear Spaceand MinimumSizes for Digital
LOGO MINIMUM SIZE FOR DESKTOP/LAPTOP MINIMUM SIZE FOR MOBILE/TABLET
Masterbrand signature
Minimum size is60px
No restrictionon maximum height
60px 80px
Mark of excellenceMinimum size is4xheightof the emblem in the nearbymasterbrand signature
No restrictionon maximum height
Minimum ratio:
240pxwhen paired with themasterbrand signature
120pxwhen paired with thesimplified signature
Minimum ratio:
320pxwhen paired with themasterbrand signature
160pxwhen paired with thesimplified signature
Simplified signature
For digital small use andconfined spaces
Maximum height is under60pxfor desktop/laptop80pxfor mobile/tablet
Minimum size is30pxfor desktop/laptop40pxfor mobile/tablet
30px 40px
CLEAR SPACE Clear space for masterbrandsignature is equal to theheight of the lowercase oin the Rotary wordmark.
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21 August 2013 16OUR LOOK
Club [of/at] [Location]Copy above and below:Frutiger LT STD 45 Light,12pt,Rotary Royal Blueright aligned to Rotary wordmark
0.25 " / 6.4mm
0.22" / 5.6mm
0.5" / 13mm
[Location]
Club
[Location] Club [of/at]
Preferred
ROTARY CLUBS
LogosSignatureSystem forClubs, Districts,and Zones
DISTRICTS AND ZONES
Districts
Zones 21b-27
We have created special signaturesystems that allow you to identifyyour club, district, or zone on all yourcommunications materials. In the comingmonths, we will provide a tool for everyclub to create its own signature. Rotaryvendors will also be able to feature thesesignatures on Rotary merchandise.
Rotary ClubsThe Rotary club signature consists ofthe masterbrand signature plus the clubname and should be used instead of
the masterbrand signature on club-levelcommunications.
The preferred conguration is RotaryClub [of/at] [Location], with the wordRotary coming rst.
Two acceptable alternatives have beenprovided to cover variations of clubnames.
The positioning and size relationshipbetween the Rotary wordmark and theemblem are xed and should never bealtered.
Districts and ZonesDistrict and zone signatures consistof the masterbrand signature plus thedistrict or zone number and shouldreplace the masterbrand signature ondistrict and zone communications.
When creating, use the samespecications as the club signaturesabove.
Zones 24 & 32Zone 33District 1239
Acceptable alternates
Zones
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21 August 2013 17OUR LOOK
Use the masterbrand signature on abackground that has sufcient contrast.
Use a two-color masterbrand signature whenprinting in full color.
Keep the mark of excellence whole nevercropped.
Keep the masterbrand signature free of aholding shape and use the correct typefaceand symbol.
Use Rotary colors specied on page 12 for themark of excellence.
Size the mark of excellence correctly whenusing it with the logo, as shown on page 13.
Keep all elements undistorted and in theright order.
Make sure the mark of excellence iscompletely legible.
Place the mark of excellence away fromthe logo.
Keep the masterbrand signature clear ofoutlines, special effects, or other graphicelements.
LogosBest Practices
Masterbrand signature
Mark of excellence
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21 August 2013 18OUR LOOKColor PaletteOverview
Rotary Leadership Colors
Rotary Azure Rotary Sky Blue Rotary Royal Blue
Secondary Colors
Cranberry
Violet
Turquoise Slate
Powder Blue
Mist
Moss
Lavender
Taupe Storm Ash Platinum Cloud
Charcoal Pewter Smoke Silver Black
WhiteOrange
Pastels Neutrals
Rotary Gold
We are smart, compassionate,persevering, and inspiring, and wevechosen a set of colors to express thoseattributes.
A few shades ofBLUE and a touch ofGOLD are our predominant colors. Tocreate a unied look and feel, theseleadership colors should be used moreoften than other colors in our palette.Use Rotary Azure most often, andreserve Rotary Sky Blue and RotaryRoyal Blue to complement and highlight.
Rotary Gold should be used as thejewel on a page.
Use secondary colors sparingly to createoccasional emphasis or differentiationwithin a series, if applicable.
Pastels and neutrals provide thenecessary exibility when working withbackgrounds, layouts, and hierarchy ofinformation, without being overbearing.
All colors have been carefully chosento complement one another in mostsituations. They should be used in theirpure format, never screened.
Comparable metallic versions ofthese colors may be used for specialcircumstances, such as signage or pinsor when using foils for awards andcerticates.
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21 August 2013 19OUR LOOKColor PaletteFormula Codes
Rotary Leadership Colors
AzurePMS 2175C
C99 M47 Y0 K0PMS 2175U
C99 M53 Y0 K0Hex #005daaR0 G93 B170
Sky BluePMS 2202C
C96 M0 Y6 K0PMS 2202U
C94 M0 Y6 K0Hex #01b4e7
R1 G180 B231
Royal BluePMS 286C
C100 M80 Y9 K2PMS 286U
C100 M92 Y9 K2
Hex #00246cR0 G36 B108
GoldPMS 130C
C0 M26 Y100 K0PMS 129U
C0 M20 Y100 K0
Hex #febd11R254 G189 B17
Secondary Colors
CranberryPMS 214C
C0 M100 Y22 K0Rubine RedU
C0 M100 Y22 K0Hex #d91b5c
R217 G27 B92
TurquoisePMS 7466C
C90 M0 Y38 K0PMS 7466U
C88 M0 Y27 K0Hex #009999R0 G153 B153
VioletPMS 2070C
C57 M91 Y0 K0PMS 2070U
C54 M99 Y0 K0
Hex #872175R135 G33 B117
OrangePMS 2018C
C0 M68 Y95 K0PMS 2018U
C0 M58 Y95 K0
Hex #ff7600R255 G118 B0
Pastels
SlatePMS 2165C
C68 M43 Y30 K9PMS 2166U
C68 M46 Y30 K13Hex #687d90
R104 G125 B144
MistPMS 2162C
C40 M23 Y18 K1PMS 2162U
C42 M26 Y18 K4Hex #9ea6b4
R158 G166 B180
LavenderPMS 665C
C17 M20 Y0 K8PMS 665U
C17 M20 Y0 K8
Hex #c6bcd0R198 G188 B208
MossPMS 7537C
C36 M23 Y34 K0PMS 7537U
C36 M23 Y30 K0
Hex #a7aca2R167 G172 B162
Powder BluePMS 290C
C25 M4 Y5 K0PMS 545U
C28 M4 Y0 K0
Hex #c9dee9R201 G222 B233
TaupePMS 7501C
C13 M16 Y35 K0PMS 7501U
C13 M16 Y35 K0
Hex #d9c89eR217 G200 B158
Neutrals
CharcoalCool Gray 11C
C48 M22 Y24 K66Cool Gray 11UC15 M0 Y0 K60Hex #58585aR88 G88 B90
PewterCool Gray 8C
C23 M11 Y13 K41Cool Gray 8U
C10 M0 Y0 K50Hex #919295
R145 G146 B149
StormWarm Gray 10C
C51 M46 Y55 K19Warm Gray 10U
C51 M46 Y45 K19
Hex #675d58R103 G93 B88
AshWarm Gray 7C
C41 M34 Y44 K4Warm Gray 7U
C41 M38 Y37 K8
Hex #958d85R149 G141 B133
SmokeCool Gray 5C
C0 M0 Y0 K33Cool Gray 5U
C0 M0 Y0 K33Hex #bcbdc0
R188 G189 B192
SilverCool Gray 2C
C14 M10 Y13 K0Cool Gray 2U
C14 M10 Y16 K0Hex #e7e7e8
R231 G231 B232
PlatinumWarm Gray 3C
C25 M22 Y32 K0Warm Gray 3U
C25 M22 Y28 K2
Hex #c5c1bbR197 G193 B187
BlackC0 M0 Y0 K100Hex #000000
R0 G0 B0
CloudWarm Gray 1C
C15 M12 Y17 K0Warm Gray 1U
C15 M12 Y17 K0
Hex #e6e5d8R230 G229 B216
WhiteC0 M0 Y0 K0
Hex #ffffffR255 G255 B255
When using our color palette, besure to apply the appropriateformulations listed on this page.
Our colors should never bescreened or adjusted.
Coated and uncoated formulas areshown here for the following:
Pantone colorsCMYK for 4-color processRGB for digitalHexadecimal for web
To obain ASE les for latestpalette swatches, please [email protected].
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Voice and VisualRotary Guidelines
21 August 2013 20OUR LOOK
JOINLEADERS EXCHANGE IDEAS TAKE ACTION
Join leaders, exchange ideas, andtake action forcommunity.
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Use colors in our palette. Use colors that offer sufcient contrast forreadability.
Use colors that complement one another;use leadership colors for large areas.
Keep the background the same color ratherthan creating gradients.
Use fully saturated rather than tints orscreened colors in our palette.
Highlight headings, subheads, icons, andbuttons with colors from our palette.
Reserve Rotary Gold for pops of color. Use the blues in our leadership colors as thepredominant palette.
Use the secondary colors to highlightelements, but never as a dominant color.
Use neutrals and white space to achievebalance and clarity.
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DISTRIT CORNERCoremconsequiquepostiostisaute cumquatur, vestredesistidendebitquam.
THE FUTURE IS NOWLoredmoloritasitaspeliquoetullamvenisdebitfugitet.
YOUR ROTARYTemfugitatemoditasassinostresaeribusaesconquatersdestistommaxesimilluptis.
.
.
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Color PaletteBest Practices
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Voice and VisualRotary Guidelines
21 August 2013 21OUR LOOKTypographyPrimary, Secondary,and Alternate Type
Alternate Typefaces To be used when the primary and secondary typefaces are not availablePrimary Typeface
Primary*, use ALL CAPS condensedstyle for headlines and main navigation.Use regular style for secondaryheadlines, secondary navigation, infographics, lockups, identiers, or densebody copy.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
47 Light Condensed57 Condensed 67 Bold Condensed77 Black Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
45 Light 46 Light Italic55 Roman56 Italic 65 Bold66 Bold Italic75 Black 76 Black Italic95 Ultra Black
FRUTIGER
LT STD
Alternate , for digital (web) applications orwhen Frutiger LT STD is not available
Alternate , for Microsoft Ofceapplications or when Open SansCondensed is not available
OPEN SANS
CONDENSED
ARIAL
NARROWABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Condensed LightCondensed Light ItalicCondensed BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890LightLight ItalicRegularItalicSemiboldSemibold ItalicBoldBold Italic
Extra BoldExtra Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
RegularItalic BoldBold Italic
Secondary *, use for body text,secondary headlines, captions, callo uts,or identiers.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Light Light ItalicBook
Book Italic Medium
Medium Italic Semibold
Semibold Italic
Bold Bold Italic
Black
Black Italic
Sentinel
Alternate , for digital (web) applicationsand Microsoft Ofce applications,or when Sentinel is not available
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstu vwxyz1234567890
Regular ItalicBold
Bold Italic
Georgia
* For information to purchasethese typefaces, please [email protected].
Secondary Typeface
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Voice and VisualRotary Guidelines
21 August 2013 22OUR LOOK i i
ii i i
i i i i . i ii i i
i i ii i .
. i .
Through Rotary,Im leadingmy communityforward.
Lorem Ipsum DolorSit.
Loremipsum dolor sit amet,consectetuer adipiscingelit,sed diamnonummy nibheuismod tincidunt ut laoreetdoloremagna aliquameratvolutpat.Ut wisi enimadminimveniam, quisnostrudexerci tationullamcorpersuscipit lobortisnislut aliquipexea commodoconsequat.
For emphasis, highlight one or two wordsusing a larger type size or light-weight italic.When using italic, use a light weightand set all type to one size. Keep leadingand kerning consistent.
Use uppercase typography in headlines orsubheads.
Use Frutiger rather than Sentinel for headlinetext.
Watch your leading and kerning so that itdoesn't look overly open, too tight, or uneven.Keep letterforms proportionate.
Use lighter weights for body copy. Use colored type that has sufcient contrast.
Use Frutiger styles for documents with densebody copy.
Use bold or italic for emphasis only.Use Sentinel for subheads and body copy. Use Frutiger in large point sizes for calloutsand data visualization.
USE FRUTIGERCONDENSEDBOLD, BLACK OREXTRA BLACK
ALL CAPSFOR HEADLINES
HIGHLIGHTONE OR TWO WORDSWITH LARGER TYPE
RotaryFood Drive All residents can give byplacing non-perishable food attheir doors.
Pick-up begins at 10:00 a.m.Saturday, October 6th.
Pre-packaged bags of itemsare available at the local IGA
i iri r r i r r i ii i i
r i i i i r ri i i i i i i r
ri i i r ii i i. i r r i ii i i i r i i i i
r r i .
i ri i i ii ii i i r ri . i i
r r r r i ii .
ri i r i i i ri i r . ir
r i r ir r ri i r r r
i i r r i ii . i i i i r
r ri .
r i r i r i i ii i i i i i
r r i r .
r i r i .
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72%
i l i , i i i li , i i i i i l
l li l . i i ii i i , i i i ll
i i l i il l i i.
Duis autem vel eum iriure dolorinhendreritin vulputate velitesse molestieconsequat,vel illum dolore eu feugiatnulla facilisis atveroeros etaccumsan etiustoodio dignissim qui blanditpraesentluptatum zril delenitaugue duis dolore tefeugaitnulla facilisi.Nam libertemporcum soluta nobis eleifendoption conguenihil imperdietdomingid quodmazimplaceratfacerpossim. f ruhumanitatis perseacula quarta decimaetquinta decima.Eodem modotypi, quinunc nobis videnturparum clari,antsollemne.Lorem ipsum dolorsitamet,consectetueradipiscingelit,sed diam nonummy nibheuismodtinciduntut laoreetdoloremagna aliquam eratvolutpat.
. . .
T t t tt ; t t
our communities and
around the world.
TypographyBest Practices
ALL CAPSCONDENSEDHEADLINEWITHITALICS ALL SAMEPOINT SIZE
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Voice and VisualRotary Guidelines
21 August 2013 23OUR LOOK
Single Rotarian
Single Rotarian With beneciaries Without RotariansLarge groupsSmall groups
Small groups Large groups
ImageryStyle Overview andSubject Matter
Our photography focuses on connectionsand community.
Whenever possible, try to use shotsdepicting multiple Rotarians of diverseethnicities and age ranges. Refrain fromfocusing on an individual, unless he orshe is proled or featured in a story.
If shot indoors, keep backgrounds blurryor nondescript so unattractive objectslike drop-ceilings, dated chandeliers, exitsigns, etc., are rendered less visible.
When beneciaries are depicted, theyshould appear actively engaged withRotarians or like active participants ina scene, not incidental observers in thebackground.
When choosing or shooting newphotography, aim for the following:
- editorial or reportage style(y-on-the-wall)
- candid poses or natural portraits- real, natural, sincere, endearing
expressions- demonstrations of active leadership
and impact- special moments of camaraderie,
friendship, warmth, and celebration- movement and momentum- rich full color, or black and white- short depth of eld with
selective focus (people shotthrough crowds)
- wide angles- natural backgrounds and real context
(not solid portraiture backdrops orstudio photography)
Rotarians Uniting and Exchanging Ideas
Rotarians Taking Action for Community
Metaphorical/Conceptual
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Voice and VisualRotary Guidelines
21 August 2013 24OUR LOOKIcons andInformationGraphicsOverview
72 %25 % 50 % 75 %
When choosing or creating iconographyand information graphics, look for stylesthat are simple, modern, and informative.
When housing icons in shapes, usecircles to reinforce the shape of theRotary emblem.
Use icons and information graphics toillustrate facts or aid in navigation, butdo not apply them as logos.
Organizing principles
Iconography Style
Information Graphics
Examples
Join Leaders Exchange Ideas Take Action
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Voice and VisualRotary Guidelines
21 August 2013 25OUR LOOK
Minimum sizes
Print Digital for desktop/laptop Digital for mobile/table
Icons andInformationGraphicsAreas ofFocus Icons
Rotary has identied six areas of focusthat reect critical humanitarian issuesand needs that Rotarians are addressingworldwide. Each icon to the rightrepresents one facet of Rotaryssix areas of focus:
1 Peace and conictprevention/resolution
2 Disease prevention and treatment3 Water and sanitation4 Maternal and child health5 Basic education and literacy6 Economic and community
development
Always show all six icons togetheruniformly in one Rotary neutral color.
When discussing one specic area offocus, highlight that icon using anyRotary leadership or secondary color.All other icons should remain neutral.
When all areas are being discussedsimultaneously, highlight all six iconsusing a single Rotary leadership orsecondary color.
Always use the same color to highlightthe icons within a single document orcommunication.
Do not color code the six areas of focus,and do not alter proportions or theshape of the circle housing the symbols.
AREAS OF FOCUS
Horizontal conguration Stacked congurationVertical conguration
Enclose the icons in circles only. Use one Rotary color
as background in the circles and another Rotarycolor to highlight the appropriate icons, as shown atthe top of the page.
13mm0.5 "
60px
80px
Single icon highlightedusing any Rotary leadership
or secondary color 0.5 "
13mm
0.125 "
3mm0.125 "
3mm
Neutral color
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Voice and VisualRotary Guidelines
21 August 2013 26BRINGING THE PIECES TOGETHERDesignInspirationBrochure Covers
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Voice and VisualRotary Guidelines
21 August 2013 27BRINGING THE PIECES TOGETHERDesignInspirationInterior Spreads
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Voice and VisualRotary Guidelines
21 August 2013 28BRINGING THE PIECES TOGETHERDesignInspirationPosters, Vertical
LISBOA2013CELEBRATE DIVERSE
PERSPECTIVES.DISCOVER SHAREDINTERESTS.
RotaryFood Drive All residents can give byplacing non-perishable food attheir doors.
Pick-up begins at 10:00 a.m.Saturday, October 6th.
Pre-packaged bags of itemsare available at the local IGAin varying dollar amounts.
Volunteers will check everyfront door in your town.
NO ONE IN OURCOMMUNITYSHOULD GO
HUNGRY .WITH OUR HELP,NO ONE WILL.
Club [of/at] [Location]
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Voice and VisualRotary Guidelines
21 August 2013 29BRINGING THE PIECES TOGETHERDesignInspirationPosters, Horizontal
Club [of/at] [Location]
NO ONE IN OURCOMMUNITYSHOULD GO
HUNGRY .WITH OUR HELP,NO ONE WILL.
RotaryFood Drive All residents can give byplacing non-perishable foodattheir doors.
Pick-upbegins at10:00 a.m.Saturday,October 6th.
Pre-packagedbags of itemsare available atthe local IGA invarying dollar amounts.
Volunteers will checkeveryfrontdoor in your town.
Club [of/at] [Location]
NO ONE IN OURCOMMUNITYSHOULD GO
HUNGRY .WITH OUR HELP,NO ONE WILL.
RotaryFood Drive All residents can give byplacing non-perishable foodattheir doors.
Pick-upbegins at10:00 a.m.Saturday,October 6th.
Pre-packagedbags of itemsare available atthe local IGA invarying dollar amounts.
Volunteers will checkeveryfrontdoor in your town.
Club [of/at] [Location]
NO ONE IN OURCOMMUNITYSHOULD BE COLDTHIS WINTER.WITH OUR HELP,NO ONE WILL.
RotaryCoat Drive All residents can give byplacing coats attheir doors.
Pick-upbegins at10:00 a.m.Saturday,October 6th.
Volunteers will checkeveryfrontdoor in your town.
Club [of/at] [Location]
NO ONE IN OURCOMMUNITYSHOULD BE COLDTHIS WINTER.WITH OUR HELP,NO ONE WILL.
RotaryCoat Drive All residents can give byplacing coats attheir doors.
Pick-upbegins at10:00 a.m.Saturday,October 6th.
Volunteers will checkeveryfrontdoor in your town.
TAKE ACTION: www.rotary.org
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21 August 2013 30BRINGING THE PIECES TOGETHERDesignInspirationPamphlets
Lorem ipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod tincidunt ut laoreetdolore magna aliquam erat volutpat. Ut wisi enim adminim veniam, quis nostrud exerci tation ullamcorpersuscipit lobortis nisl ut aliquip ex ea commodoconsequat.
Duis autemvel eumiriure dolor in hendreritinvulputate velitesse molestie consequat,vel illumdolore eu feugiatnullafacilisis atvero eros etaccumsan etiusto odio dignissimqui blanditpraesentluptatumzril delenitaugue duis dolore te feugaitnulla facilisi.Namliber tempor cumsoluta nobis eleifendoption congue nihil imperdietdoming idquodmazimplaceratfacer possim.
Typinon habentclaritateminsitam;est usus legentisin iis quifacit eorumclaritatem. Investigationesdemonstraveruntlectores legere me lius quodii legun.
Claritas estetiamprocessus dynamicus,qui sequiturmutationemconsuetudiumlectorum.Mirumestnotare quamlittera gothica,quam nuncputamusparumclaram, anteposueritlitterarumformashumanitatis per seaculaquarta decimaet quinta decima.Eodemmodo typi,quinunc nobis videnturparumclari, antsollemne.
Loremipsumdolor sit amet,consectetuer adipiscingelit,sed diamnonummy nibh euismodtinciduntut
laoreetdolore magnaaliquam eratvolutpat.
Loremipsumdolor sitamet.TAKE ACTION:
www.rotary.org
Rotary International
One Rotary Center1560 Sherman Ave.
Evanston, IL 60201-3698, USA
Tel: +1 866-976-8279 (toll-free)Tel: +1 847-866-3000Fax: +1 847-328-4101
Rotary International
One Rotary Center1560 Sherman Ave.
Evanston, IL 60201-3698, USA
Tel: +1 866-976-8279 (toll-free)Tel: +1 847-866-3000Fax: +1 847-328-4101
Rotary International
One Rotary Center1560 Sherman Ave.
Evanston, IL 60201-3698, USA
Tel: +1 866-976-8279 (toll-free)Tel: +1 847-866-3000Fax: +1 847-328-4101
Rotary International
One Rotary Center1560 Sherman Ave.
Evanston, IL 60201-3698, USA
Tel: +1 866-976-8279 (toll-free)Tel: +1 847-866-3000Fax: +1 847-328-4101
Rotary International
One Rotary Center1560 Sherman Ave.
Evanston, IL 60201-3698, USA
Tel: +1 866-976-8279 (toll-free)Tel: +1 847-866-3000Fax: +1 847-328-4101
Rotary International
One Rotary Center1560 Sherman Ave.
Evanston, IL 60201-3698, USA
Tel: +1 866-976-8279 (toll-free)Tel: +1 847-866-3000Fax: +1 847-328-4101
Typi non habentclaritateminsitam; estusus legentis
72%
Join leaders from all
continents and cultures
to take action in
our communities and
around the world.
Lorem ipsum doloremsu in vulputate velit.THE
ROTARYEFFECT
THEROTARYEFFECT
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21 August 2013 31BRINGING THE PIECES TOGETHERDesignInspirationBillboards
BRINGING THE PIECES TOGETHERDesignInspirationBillboards
Voice and VisualRotary Guidelines
21 August 2013 31
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Voice and VisualRotary Guidelines
21 August 2013 32BRINGING THE PIECES TOGETHERDesignInspirationDigital
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21 August 2013 34BRINGING THE PIECES TOGETHERDesignInspiration E-NewsletterPage
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CONTACTINFORMATIONInquiriesFor general questions or questions about purchasing/downloading PantoneTM color swatches or purchasing recommended typefaces:[email protected]
Licensing inquiries For manufacturer/distributor interested in selling or distributing Rotary emblem merchandiseand Rotary clubs wishing to sell Rotary emblem merchandise for fundraising purposes:[email protected]
547A-EN(813)
mailto:[email protected]:[email protected]:[email protected]:[email protected]Top Related