Ansley SudderthSocial Media Training & Communications
Coordinator
High Impact on a Low Budget:Using Social Media to Stretch Your Marketing Dollars
• Find Your Inner Social Media Ninja!• Implementing Trends and Techniques• Social Channels• What You Can Do Today!• Valuable Links • Q&A
Agenda
Find Your Inner Social Media Ninja!
Weaponry
What’s in your social media tool
belt?
Agility
Unconventional
Implementing Trends and Techniques
Go Grassroots!
Cross Promote
#CityPointApts#FoodTruckFriday
Referral System
Tell a friend to
tell a friend!
Survey
Social Channels
• Demographics: Gender, Age, Counties, Cities, Languages
• Page Views• Unique Visitors• Total Tab Views• External Referrers• Reach: Organic, Paid,
Viral• Unique Users by
Frequency
Win a pizza party for your
residents!
-Track your pinning activity
-Learn what pinners like
What You Can Do Today
What You Can Do Today
• Work smarter, not harder!• Conduct an audit of your budget.• Compare your marketing costs against the
benefits.• Tweak accordingly!
Valuable Links
• October Social Media Training Calendar: http://bit.ly/SocialMediaTrainingCal
• #MyAptView Contest: http://bit.ly/MyAptViewContest
• Build a budget-friendly 2014!: http://bit.ly/FRMSDiscover
Valuable Links
Q&A
Thursday, October 24 at 3:00 p.m. ET/12:00 p.m. PTbit.ly/MitigateSocialRiskWebinar
https://www.google.com/search?q=ninja&source=lnms&tbm=isch&sa=X&ei=jjc7Utu4MtS04APc44GIBQ&ved=0CAcQ_AUoAQ&biw=1476&bih=692&dpr=1#facrc=_&imgdii=_&imgrc=dhRN1FGQsAjbWM%3A%3B0sdzv1GpmLhpaM%3Bhttps%253A%252F%252Fsi0.twimg.com%252Fprofile_images%252F1856487297%252FNinja_Image.jpg%3Bhttps%253A%252F%252Ftwitter.com%252FTheToyNinja%3B500%3B354
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Photo and Statistics Credit
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