Download - Healthcare linked in study q1 2013

Transcript

Healthcare AudienceQ1 2013

LINKEDIN INSIGHTS

Agenda

Better understand the healthcare industry

LinkedIn Healthcare information

How others have seen success in healthcare

The goal for today: – ‘Healthcare’ is such a vast subject we cannot cover

everything – at the very least you should walk away with knowledge of the industry, the ability to plug in LinkedIn and its assets related to healthcare, and provide a lively discussion to share ideas and best practices

The Healthcare Industry

LINKEDIN INSIGHTS

Healthcare Industry Facts To Know

50 Most Commonly Advertised Job Titles

Healthcare Other

13

37

APRIL 2013

MAY 2013

Job Ads for nursing professionals remain online for an average of6 weeks

LINKEDIN INSIGHTS

of healthcare employers have open positions for which they can’t find qualified talent

23%

Healthcare Industry Facts To Know

1 in 9U.S. jobs will be in the Healthcare sector by

2020

The U.S. hospital industry has a combined annual revenue of

about

$860 Billion

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What LinkedIn Can Address

The Healthcare Industry On LinkedIn

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LinkedIn Has Incomparable Healthcare Data

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1 in 10 LinkedIn Member in North America is in the Healthcare Industry

Healthcare Providers are in the top 6 function on LinkedIn

15.9 Million LinkedIn Members in the Healthcare Industry• 40% are active*

8.1 Million LinkedIn Members in the Healthcare Industry in the US• 42% are active*

23K companies represented on LinkedIn

Healthcare on LinkedIn Facts To Know

33% Male 67% Female

LINKEDIN INSIGHTS

San Francisco Bay Area

Greater New York City Area

Greater Chicago Area

Greater Los Angeles Area

Greater Boston Area

Top 5 Locations:

340K

365K

324K300K

714K

Over 8.1 Million U.S. Healthcare Industry Members

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Healthcare Usage Insights

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Current LinkedIn Clients

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Healthcare Talent Pools In the USA

Registered Nurse

704,056

248,826Active

Physician/Surgeon

218,055

104,731

Physical Therapist

84,435

40,039Active

31,990

13,893Active

Occupational Therapist

LPN/LVN

69,798

20,413Active

Home Health Aide

29,066

12,152Active

Active

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Healthcare Talent Pools In the USA

Speech Pathologist

47,792

20,558Active

EMT/Paramedic

82,418

41,339

Dietician/Nutritionist

60,843

33,795Active

42,257

20,364Active

Medical Records Technician

Medical Director

81,358

53,634Active

Dentist

43,085

19,401Active

Active

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Registered Nurse Talent Pool In the USA

704,056

248,826Active

US Only

1,105,899Globally

Registered Nurse MembersTop Locations:

Greater New York AreaGreater Chicago AreaGreater Boston Area

Greater Los Angeles AreaSan Francisco Bay Area

704,056

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What Should You Showcase?

Good relationship with your colleagues

Ability to make an impact

A place I would be proud to work

Values employees contributions

Flexible work arrangements

Good work-life balance

Job security

Excellent compensation & benefits

28%

29%

29%

30%

34%

42%

44%

76%

What factors matter most to Healthcare Providers when evaluat-ing a job?

More Importa

nt

Healthcare Guide for Success

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How Others Have Seen Success In Healthcare

Educate Advocates Get

Executive Sponsorshi

p

Prove the value of LinkedIn

Create a story that resonates

Gold Full Solution

TBI Data

Media Solutions

Big Initiatives

LINKEDIN INSIGHTS

Successful Talent Direct Examples

Medical Directors• 2,500 InMails

sent• 1,663 InMails

opened• 283 Interested

Candidates• Response rate of

11.3%

Regulatory Affairs in the Pharmaceutical Industry• 2,000 InMails

sent• 1,639 InMails

opened• 511Interested

Candidates• Response rate of

25.6%

General Atomics is Hiring!

SPEAK TO A LINKEDIN RECRUITER LinkedIn is Hiring!Hello Candidate’s Name,

LinkedIn is growing and hiring top talent in the IT industry. Our business is thriving and we are excited to bring on some of the best in the business to join our team. We realize that in order to sustain our growth we need to invest in hiring the best people to our organization.

Would you be interested in discussing how you could join a fast-growing company, play an essential part in helping drive this radical shift, and giving your career a tremendous boost in the process?

We are looking for a Java Developer who loves winning, innovating, and having a lasting impact on the world. Now is a great time to join our company to have a hand in shaping how we do business!

Want to learn more or know someone else who may be interested? Click on the button below and we’ll be in touch!

LINKEDIN INSIGHTS

Ways to Up Level Your Convos & Engage C-Levels

Fundraising– LinkedIn provides a platform to network with the next fundraiser– Leverage LinkedIn to let people know how to contribute

Research– Engage your next potential hire with the exciting projects that you are working

on– Leverage LinkedIn to share your research to the masses

Attracting patients and followers– Professionals are also potential patients– Tell your story to candidates as well as consumers

Physicians peer-to-peer sharing best practices– Create and manage a group to be an industry thought leader– Become an industry Influencer

Physicians professional profile of record– Patient recommendations– Brand Ambassadors for the organization

Appendix

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Objections & Rebuttals

“There are not a lot of healthcare people on LinkedIn” • There are just under 16 million healthcare professionals on LinkedIn – 8.1 million

are just in the US• There are over 700K registered nurses in the US on LinkedIn

“Healthcare people less likely to respond to InMails and there are low response rates”• There are several different thinks to consider when determining that InMails to

healthcare professionals are unsuccessful for you – your messaging, your audience, and your employer brand – let’s talk about the importance of these things and how we can improve your response rates

• We have many healthcare clients who use mass InMail campaigns to target hard to fill healthcare positions with great success – let’s look into the options you have for your needs

“We don’t have time to source”• There are several resources we have that can complement your recruiting

efforts without adding more work for your recruiting team

“We rely heavily on referrals” • Let’s take your referrals to the next level by leveraging your current employee’s

network

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Occupations include …

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How LinkedIn Can Plug In The retirement of the baby boomer generation and the lack of new talent

– Planning for the future with pipelining– Hiring in recent grads to train with experienced staff

The shortage of skilled health IT professionals– IT professionals one of LinkedIn’s top functions– Help tell the story of why someone in IT should work in a hospital with LCP Gold

An impending trend of significant turnover– Know your employer brand compared to other employment options for candidates– Proactive targeted campaigns for high turnover roles

The undertrained millennial generation– Insights for Members are available, but you can be the industry thought leader– Push out status updates with industry information that engages this audience

The changing future of healthcare leadership– Learn about what is happening in the industry, healthcare reform, etc. on LinkedIn– Be prepared for any changes with access to a large and engaged audience

The rise of more open communication and collaboration– LinkedIn is in the social media space and on mobile – complementing this initiative– Thought leadership opportunities via Influencers, status updates, groups, etc.

The impact of company culture on recruitment and retainment– Push out what your company culture is like with LCP– Knowing your Talent Brand Index and monitoring its changes

The younger generation’s desire to have a broader say in the business– Utilize Brand Ambassadors to your advantage on LinkedIn– Cultivate this activity by engaging your Followers through status updates

LINKEDIN INSIGHTS

Healthcare Company Employee Sizes On LinkedIn

Myself Only

1-10 11-50 51-200 201-500

501-1,000

1,001-5,000

5,001-10,000

10,001+

2% 2%4%

6% 6% 6%

27%

14%

33%

1%

4%

9%

12%

9%7%

17%

8%

32%

Healthcare Audience U.S. LinkedIn Average

LINKEDIN INSIGHTS

Physician/Surgeon Talent Pool In The USA

218,055

104,731Active

US Only

874,824Globally

Physician/Surgeon MembersTop Locations:

Greater New York AreaGreater Los Angeles AreaSan Francisco Bay AreaGreater Chicago AreaGreater Boston Area

218,055

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Licensed Practical Nurse Talent Pool In The USA

69,798

20,413Active

US Only

72,435Globally

LPN/LVN MembersTop Locations:

Greater New York AreaGreater Los Angeles Area

Dallas/Fort Worth AreaGreater Philadelphia Area

Greater Boston Area

72,435

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Occupational Therapist Talent Pool In The USA

31,990

13,893Active

US Only

53,295Globally

OT MembersTop Locations:

Greater New York AreaGreater Boston AreaGreater Chicago Area

San Francisco Bay AreaGreater Los Angeles Area

31,990

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Physical Therapist Talent Pool In The USA

84,435

40,039Active

US Only

108,175Globally

PT MembersTop Locations:

Greater New York AreaGreater Chicago AreaGreater Boston Area

San Francisco Bay AreaGreater Los Angeles Area

84,435

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Home Health Aide Talent Pool In The USA

29,066

12,152Active

US Only

30,571Globally

Home Health Aide MembersTop Locations:

Greater New York AreaGreater Minneapolis-St. Paul Area

Greater Boston AreaGreater Philadelphia Area

Greater Detroit Area

29,066

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Speech Language Pathologist Talent Pool In The USA

47,792

20,558Active

US Only

64,280Globally

SPL MembersTop Locations:

Greater New York AreaGreater Chicago AreaGreater Boston Area

San Francisco Bay AreaDallas/Fort Worth Area

47,792

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EMT/Paramedic Talent Pool In The USA

82,418

41,339Active

US Only

102,003Globally

EMT/Paramedic MembersTop Locations:

Greater New York AreaGreater Boston AreaGreater Chicago Area

Greater Los Angeles AreaSan Francisco Bay Area

82,418

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Medical Director Talent Pool In The USA

81,358

53,634Active

US Only

128,199Globally

Medical Director MembersTop Locations:

Greater New York AreaSan Francisco Bay Area

Greater Boston AreaGreater Los Angeles Area

Greater Chicago Area

81,358

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Medical Records Technician Talent Pool In The USA

42,257

20,364Active

US Only

49,588Globally

Medical Records Tech MembersTop Locations:

Greater Chicago AreaGreater New York Area

Greater Los Angeles AreaGreater Atlanta AreaGreater Seattle Area

42,257

LINKEDIN INSIGHTS

Dietician/Nutritionist Talent Pool In The USA

60,843

33,795Active

US Only

115,153Globally

Dietician/Nutritionist MembersTop Locations:

Greater New York AreaGreater Boston AreaGreater Chicago Area

Greater Los Angeles AreaSan Francisco Bay Area

60,843

LINKEDIN INSIGHTS

Dentist Talent Pool In The USA

43,085

19,401Active

US Only

123,619Globally

Dentist MembersTop Locations:

Greater New York AreaGreater Los Angeles AreaSan Francisco Bay AreaGreater Chicago Area

Washington D.C. Metro Area

43,085

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Current LinkedIn Client: Hospital

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Current LinkedIn Client: Cancer Center

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Current LinkedIn Client: Pharmaceutical

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Current LinkedIn Client: Biotechnology

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Current LinkedIn Client: Medical Devices

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President and Chief Executive Officer– Responsible for establishing and achieving the hospital's short- and long-term objectives and for

the overall viability of the hospital. Develops policies and procedures and provides guidance with the implementation. This is the top executive in a freestanding (independent) hospital. Reports to the Board or to the health system senior management.

Chief Operating Officer– Responsible for managing the overall hospital operations in accordance with plans and budgets.

Coordinates efforts of the executives to ensure the hospital's goals and objectives are achieved. This is the second-highest executive-level position in a freestanding (independent) hospital. Reports to the hospital's President/Chief Executive Officer, health systems senior management, or the Board.

Chief Medical Officer– Responsible for planning, coordinating, and overseeing the medical affairs of a hospital.

Establishes and implements standards and policies to align medical staff goals with those of the hospital. Ensures medical staff comply with all legal and regulatory requirements. Typically reports to the freestanding hospital's President/Chief Executive Officer. This position requires an M.D.

Chief Financial Officer– Responsible for planning, organizing, and directing all functions related to financial

management, budgeting, accounting, reimbursement, etc. of the hospital. Establishes and implements policies and procedures related to accounting practices. May have responsibility for information systems. Typically reports to the hospital's President/Chief Executive Officer or Chief Operating Officer.

Chief Information Officer– Responsible for all information systems, including mainframe and network operations, system

development and operations, and applications development and programming. Establishes and implements policies, procedures, and standards for all information systems activities. May also oversee telecommunications. Typically reports to the President/Chief Executive Officer or Chief Operating Officer.

Different Roles

LINKEDIN INSIGHTS

Patient Care Services Executive– Responsible for organizing, planning, directing, and evaluating all nursing functions and patient

care services (e.g., social services, emergency medicine, and respiratory care services) for the hospital. Recommends and implements policies and procedures to improve efficiency and delivery of quality patient care. Typically reports to the President/Chief Executive Officer or Chief Operating Officer.

Nursing Services Executive– Responsible for organizing, planning, directing, and evaluating the nursing services for the

hospital. Recommends and implements policies and procedures to improve efficiency and delivery of quality nursing services. This position is responsible for nursing functions only. Typically reports to the President/Chief Executive Officer or Chief Operating Officer.

Managed Care Executive– Responsible for planning, evaluating, and implementing various managed care programs (e.g.,

HMOs, PPOs, long-term care) for the hospital. Establishes quality and financial performance standards for managed care contracts and products and monitors their performance. Negotiates contracts with managed care companies and health plans. Typically reports to the President/Chief Executive Officer or Chief Financial Officer.

Human Resources Executive– Responsible for developing and implementing all human resource policies and programs for the

hospital. Ensures all human resource programs (e.g., employment, compensation and benefits, employee/labor relations, education and training, employee health and safety, etc.) support, and are aligned with, the hospital's human resource strategies. Typically reports to the President/Chief Executive Officer, Chief Operating Officer, or Chief Administrative Officer.

Professional Services Executive– Responsible for organizing, planning, directing, and evaluating three or more of the hospital's

professional functions (e.g., diagnostic imaging, laboratory services, rehabilitation, pharmacy services, etc.). Typically reports to the President/Chief Executive Officer or Chief Operating Officer.

Different Roles

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Support Services Executive– Responsible for planning, directing, and coordinating three or more of the hospital's support

functions (e.g., housekeeping, maintenance, dietary services, security, etc.). Typically reports to the President/Chief Executive Officer or Chief Operating Officer.

Ambulatory Services Executive– Responsible for planning, directing, and managing the non-emergency care services, including

outpatient clinics, outpatient surgery, and urgent care centers for the hospital. Typically reports to the President/Chief Executive Officer or Chief Operating Officer.

Facilities Executive– Responsible for planning, developing, and overseeing the long-term objectives, policies, and

procedures for all departments and functions relating to maintenance, equipment, grounds, and building operations for the hospital. Typically reports to the Chief Operating Officer or Chief Financial Officer.

Legal Services Executive– Responsible for planning and coordinating all legal activities of the hospital. Directs in-house

counsel and coordinates activities of outside counsel. Ensures organizational activities meet legal and regulatory requirements. Typically reports to the President/Chief Executive Officer.

Marketing Executive– Responsible for developing, directing, and executing a comprehensive, hospital-wide

marketing strategy. This includes marketing new and existing programs and services, conducting market research, and advertising via various media. Typically reports to the President/Chief Executive Officer or Chief Operating Officer.

Different Roles

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Other Resources

Great article about why hospitals should care about company culture– http://

www.inc.com/paul-spiegelman/why-you-should-care-about-the-culture-in-a-hospital.html

Overview on hottest healthcare jobs in 2013– http://

www.businessinsider.com/great-jobs-in-healthcare-2013-2– http://

money.usnews.com/careers/best-jobs/rankings/best-healthcare-jobs

Healthcare Reform Updates– http://

topics.nytimes.com/top/news/health/diseasesconditionsandhealthtopics/health_insurance_and_managed_care/health_care_reform/index.html