Analysis Of an English News CHANNEL:
EditingTY-BMM Journalism
Karan asnaniRoll No.: J-11132
• 24-hour English news television channel targeting the metro urbanite run by TV Today Network Ltd.
• Editor- in -Chief- Mr. Arun Purie• Headquartered in New Delhi• Started on the 1st of January, 2003.
HEADLINES TODAY
ARUN PURIERAKESH KUMAR MALHOTRAANIL VIGANIL MEHRARAJEEV THAKOREASHOK KAPURKOEL PURIE RINCHET
BOARD OF DIRECTORS
Headed by Dr. Arun Purie, the TV today group runs the urbane english news channel HT.It gained prominence & gathered a good amount of viewership as it’s sister channel ‘Aaj Tak’ has been the country’s top hindi news channel since its inception.
ABOUT HEADLINES TODAY
Time Warner GroupGeo TV, Al Jazeera for Middle East & PakistanARY Digital, E-Vision in U.K.The Syndicate, a group of North American creative boutiques
COLLABORATIONS
Headlines Today has many popular extra-news programmes such as "Wheel Spin", "EQ", "The Big Ticket", "Grand Stand" and "Sports Quarter".
Early morning 7'o clock it starts with the programme HEADSTART. The program is about giving fresh news and information with discussion among three of the newsreaders of this channel.
PROGRAMMING
THE CHANNEL HAS A USER FRIENDLY APPROACH, & MOST OF THE INFORMATION IS PRESENTED IN THE FORM OF STATISTICS.
LAYOUT
RAHUL KANWAL
GAURAV SAWANT
ANCHORS
PADMAJA JOSHI
SHIV AROOR
KOEL PURIE
ANCHORS
It has 70% serious news & 30% infotainment newsShows like EQ & On the couch with Koel (hosted by Koel Purie) add a good amount of glamour quotient to the channel
This mix is appreciated by the audience.
RECENT NEWS
Strong Reporting Network (Same sources for AajTak & HT)High viewership ratingsHigh subscription revenues (SMS)Association with multiple foreign broadcastersSensationalism & MelodramaThe english needy viewers flow from Aaj Tak to HT.Focuses the most on sport & movies, making it a youthful channel, attracting the youngsters
STRENGTHS
Not very known/prominent journalists.Sometimes its strength of covering sport & film news is a drawback, as political news is missed out on.
WEAKNESS’
NDTVCNBCCNN IBNTIMES NOWTIMES NOW LATELY HAS BEEN A TOUGH COMPETITION FOR ALL OTHER ENGLISH NEWS CHANNELS.
COMPETITORS
Aaj TakTezOye FM
OTHER CHANNELS BY TV TODAY GROUP:
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