AGENDA
• S.W.O.T.-Analysis
• New Product
• Percentage of Company Sales
• Advertisement
• Mission statement
• Values and culture
• Summary
S.W.O.T-ANALYSIS • Strengths:
Very experienced in the market of cosmetics
Large R&D Department
• Weaknesses:
Not anticipatory of future trends
Too old fashioned
• Opportunities:
Enter a new market / target group
Underestimation by competitors / Regain market share
• Threats:
Customers
Competitors
SKIN CARE• Self-tanning depilatory crème
• Target group: Teenagers and young women
• Why a new Product? New Market, target group Combination of two desirable skin characteristics Rebuild and improve image improve sales and fuel global growth
+ =
COMPANY SALES
ADVERTISEMENT• THE NEW SKIN CARE LINE YOU MUST
HAVE. New from Hazel Cosmetics, Self-tanning depilatory crème! Are you a teenager or adolescent woman, and do you have a pale skin? Then the new self-tanning depilatory crème is perfect for you! The crème will give your skin a sun-kissed glow and makes you look more beatiful then you already are. Everyone will notice how beatiful you are with a beatiful skin, in all the season of the year. Buy our product and help us to make the world an even more beautiful place then it already is.
MISSION STATEMENT
• Human beings are graceful
• High quality products highlight this grace
• Prettify the planet
Make the world a more beautiful place
WHAT WE WANT TO ACCOMPLISH
• Bring joy and happiness to people
• Being a responsible company
• Being a force in the fight for human rights
• Acquiring a steady profit to secure workplaces
OUR VALUES AND CULTURE
• Sustainability: Responsibility towards customers/employees Workplaces/Save use of product without side effects
• Diversity: Individualism of every person Offer a broad product range
• Passion: Proud of our Job to make people more beautiful Employees need to be passionate Reward system
SUMMARY
• Self-tanning depilatory crème
• Advertisement
• Make the world a more beautiful place
• Sustainability, Diversity, Passion
THANK YOU FOR YOUR ATTENTION
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