Davina Hamilton

MSU New Media Drivers License, Spring 2011

OWN Business

Harpo Productions & Discovery Communications

January 1, 2011

Quality and original programming

OWN Challenges & Goals

Challenge = Price

Extra money for specialty channel

Goal = subscribers

OWN Your Social Media

Social Media Theme

OWN Key Components

Traffic to Facebook pages = interest in programming

W.O.M.

Weekend of viewing OWN (free trial)

Measuring Success

OWN subscribers

Show ratings

Traffic on social media sites

Budget

$65,000 (additional employee pay annually)

+

$120,000 (free OWN trial for customers)

=

$185,000 (total cost of campaign)