GUESS WHO?Incentivising people… with beards, hats and brown eyes
AGENDA about us
some recent research
Insight #1 - levels of targeting
Insight #2 - delivery is key
case studies and examples [add this if possible]
WHO ARE WE?Billings £352
million
Billings £153 million
WHO WE WORK WITH
MARKET INSIGHTThe survey
We targeted agencies through the Institute of Promotional Marketing with an online survey.
EMPLOYEE MOTIVATION
LOYALTY AND RETENTION
MARKET INSIGHTThe survey
They use traditional delivery methods…
PAPER VOUCHERS
51%
GIFT CARDS
65%
e-vouchers?
20% clients40% agencies
MARKET INSIGHTSo we arranged some interviews.
Why?
What do you REALLY think?
MARKET INSIGHTThe interviewsTwo areas came up time and time again…
Personalisation was as, if not more important
than choice “Mobile
makes it a bit sexy”
MARKET INSIGHT #1Something for everybody!
MARKET INSIGHT #1
GET PERSONAL
GET PERSONALAre you a man
or a lady?
Brown eyes or blue?
Where do you live?
What are your interests?
What was your last
purchase?
GET PERSONALParallel with various levels of drill down…
GET PERSONAL
GET PERSONAL
GET PERSONALVarious levels of drill down
GET PERSONAL
GET BRANDED
GET STARTED
MARKET INSIGHT #2
“We need to make the effort with delivery, it’s just as vital as the actual product”
DELIVERY IS KEYThe evolution of delivery mechanics offers choice
DELIVERY IS KEYChoice was good.
But it wasn’t enough
What do you REALLY think?
DELIVERY IS KEYMobile makes vouchers “a bit more sexy”
“Mobile makes it personal”
DELIVERY IS KEY“Agencies are increasingly
looking for innovative strategies and platforms to deliver
incentives and vouchers to their clients. The delivery method is key, especially in the mobile
space”.
DELIVERY IS KEY
DELIVERY IS KEY
?
DELIVERY IS KEY
“Delivery”
“Presentation”
Source images for product specific delivery of cards and/or email mobile vouchers.
PERSONAL-DELIVERY
COMMUNICATION IS KEY
COMMUNICATION IS KEY
?
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