Download - Guerilla UX Research

GUERILLA

UX RESEARCH

by @kyleracki

The typical process

What is UX?

UX is objectively learning about your users’ collective

needs, context and behaviour so that you can craft the best possible

experience for them.

We know we should do it

What clients think:

1. I know my audience2. Aren’t you the experts?

Agency Process

Kick-o� meeting Briefing Online research Design Presentation Feedback/Revisions Approval Launch Invoice/Drink

Idea Validate Uncover solution Build MVP Launch MVP Beta Testing Surveys Iterate Launch

What startup founders say:

1. We already talk to our users2. We already do unit/QA/beta testing

Startup Process



THERE’S NO TIME!

OK, but how do we go about it?

Research steps

1. Define the problem.2. Select the approach.3. Plan and prepare.4. Collect the data.5. Analyze the data.6. Report the results.

User Persona

Affinity Diagram

A case study: proposify.biz

SHAMELESS PLUG

Old Interface

Jack Brown

Job: Freelance copywriter

Quote: “Make me look like a rock-star with the

least amount of effort on my part”

Demographics: 45 year old male.

Behaviours:

Tasks: Write a proposal after meeting with a

potential client who was referred to him

Wants: To spend less time on the proposal since

as a freelancer, his time is his livelihood

Needs: To get a persuasive proposal written the lands him the work

Goals: Win the client with a minimal amount of time and effort

Emotions: Winning the project makes him feel secure about having

enough money for the next 2 months and he goes out to celebrate when

he wins the new client. Losing the bid adds stress and anxiety, and now

he has to hunt for a new client.

Leah MacLeod

Job: Account Manager

Quote: “Make my job easier by taking hours off of my

proposal writing process”

Demographics: 28 year old female.

Behaviours:

Tasks: Respond to RFP, facilitate proposal, involve

team for input and ideas

Wants: To have more time for working with clients

instead of writing a proposal

Needs: To try out software that will save time and make the proposal

process easier

Goals: Win the contract

Emotions: Winning the RFP she led will give her a sense of pride and

increase the likelihood of promotion. Losing the RFP will cause stress

and disappointment, perhaps losing an eventual promotion.

User Persona’s

Problems:

1. Hard to get content in 2. Can’t find/reuse content 3. Hard to change/edit theme

New Interface

Recruitment

Qualify subjects

Prepare

Analyze the results

Better agency process



USER TESTING

USER TESTING

USER RESEARCH/ANALYSIS

Better startup process



USER TESTING

USER TESTING

USER RESEARCH/ANALYSIS

Overcoming excuses

I know my users

Overcoming excuses

Aren’t you the expert?

Overcoming excuses

I already do QA/unit/beta testing.

Overcoming excuses

There’s no time or money.