G.R.Y.N.D. STRATEGY
Vinny Sceri, Luke Bossalini, Lqwan Desir, Matthew Struble
OUR TAKE ON STRATEGYCreate a multi platform campaign that best represents G.R.Y.N.D.
Fitness Apparel, and founder Chris LaBarbera.
GROUP
3
OBJECTIVES
1.Gain a strong reliable customer base (5000)
2.Encourage repeat sales3.Build customer database
RELATIONSHIP CYCLE -Awareness
-Acquisition
-Retention
AWARENESS GAP- Beach Carts- Sky Advertising- 6x9 Postcards- Facebook
AWARENESS GAP FLOW CHART
BEACH CART ADS Utilizing beach cart ad space we will drive traffic to our website strictly to make the consumer more aware of GRYND & the Blog.
VISIONS ADVERTISING MEDIASomers Point, New Jersey(609) 287-4980 Tracy Cohenhttp://visionsadv.com/rolling-chair.pdf
SKY ADBringing the message to the beach via Sky Advertising in order to raise brand awareness
HIGH EXPOSUREDave Dempseyhttp://usairads.com/609-861-4111
1 Flight on a Friday = 1,000,000+ Impressions
6X9 POSTCARDSHand out postcards to increase the awareness of the brand.
Places to hand postcards out:-Clubs-Gyms/Box -Bars-Beaches-Boardwalks
VISTAPRINT
FACEBOOK ADSPurpose:
Establish Chris as an expert in his field while promoting brand awareness
FACEBOOK ADS
ACQUISITION GAP- Facebook- Blog- Beach Cart- 6x9 Postcard
ACQUISITION GAP FLOWCHART
FACEBOOK ADSAcquiring customers through ads that drive to the website and the blog.
BLOGRelaunch the Blog as a content heavy fitness blog with GRYND apparel in it.Example Posts:-WOD (workout of the Day)-6 Min Core workout-Beach Body in a month
BEACH CART ADSUtilizing beach cart ad space we will drive traffic to our website and provide the viewer with a conversion to purchase.
6X9 POSTCARDUse postcard Promotions to drive customers to the websites online shop.
RETENTION GAP-Email
-Blog
RETENTION GAP FLOWCHART
BLOG- Fitness Videos
At Home VideoBeach Workout Video- Diet/Meal Tips Recipe VideoRecipe Video II
FACEBOOK●Networking
Event Capability
Constant Content Flow
LEAD GENERATORS -Facebook Ads/ Posts-6x9 Postcards
LEAD GENERATION FLOWCHART
FACEBOOK ADS/ POSTSPosts that drive traffic to the content rich
Blog
BLOG
6X9 POSTCARDSUtilizing the postcard to direct customers towards the blog
REGISTRATION QUESTIONS FOR BLOG-Email?-Age?-Gender?-How did you find GRYND?
CAMPAIGN BUDGET
CAMPAIGN BUDGET
MEDIA TACTICS
5494CUSTOMERS!!
$1,750UNDER BUDGET!
SUCCESS METRICS
GYM POSTCARD SURVEY“Have you ever heard of GRYND Fitness Apparel?””On a scale of 1-5 how likely would it be for you to wear GRYND while working out?”
Purpose:pre and post survey to determine the success of our awareness tactics.
BEACH CART ADS SURVEY“Have you ever heard of GRYND Fitness Apparel?”“Have you been exposed to any GRYND Fitness ads before?” Purpose:pre and post survey to determine the success of our awareness tactics.
QUESTIONS