We have millions of page views
Our plugin/theme has been downloaded 700,000 times
We’ve reached 100,000 likes
10,000 users subscribed to our mailing list
We have 10,000 subscribers on our mailing list
45% of our subscribers have never opened an e-mail
vs.
• 3+ visits in the first weeks• Signed up user that returns• Subscriber that frequently opens e-mails
1 2 3 4 5 6 7 8 9
JAN 100% 78% 74% 72% 69% 68% 65% 63% 61%
FEB 100% 85% 81% 77% 75% 74% 71% 67%
MAR 100% 87% 82% 79% 78% 75% 73%
APR 100% 90% 85% 81% 77% 75%
MAY 100% 92% 87% 85% 80%
JUN 100% 94% 85% 83%
JUL 100% 95% 84%
AUG 100% 93%
% Active in months after signup
↓Signups
78% of the users that signed up in March were still active in their 5th month (July)
Cohort Analysis
Pirate metrics dashboard
Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15
AcquisitionUnique visitors 1,000 985 907 1,025 1,500
ActivationNew signups 75 73 65 70 85Visitors - Signups Conversion (%) 7.50% 7.41% 7.17% 6.83% 5.67%
RevenuePaying users 3 5 1 6 9
% 4.00% 6.85% 1.54% 8.57% 10.59%
ReferralsE-mail 0 0 1 0 1Facebook 3 0 0 2 3Twitter 1 2 0 2 5
• A/B test everything
• Channels with high volume, high conversion & low cost
• Focus on max. 2 KPIs at once
Best Practice
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