Discover, engage and motivate
the ‘next billion’ consumers
by leveraging the power of the
mobile phone.
PROPRIETARY & CONFIDENTIAL
4/20/2011 PROPRIETARY & CONFIDENTIAL 2
Why Emerging Markets Matter
We are in the midst of the biggest economic flux in human history.
Source: OECD Development Centre
4/20/2011 3 PROPRIETARY & CONFIDENTIAL
Emerging Market Consumers are the Next Frontier
Massive growth in emerging markets has created a once-in-a-generation opportunity for global organizations. They are scrambling to capitalize.
$6.9
$11.9
$20.5
$0.0
$5.0
$10.0
$15.0
$20.0
$25.0
2010 2015 2020
Emerging Middle Class Income ($ Trillions)
Source: McKinsey Global Institute, OECD Development Centre
Over $1 trillion in new
spending power is created
each year in emerging
markets.
"We're going to focus even more on
winning with consumers in emerging
markets.” -- Bob McDonald, CEO
”Emerging markets will drive
70% of our earnings growth in
the next five years.” -- Muhtar
Kent, CEO
”We can drive double digit growth in
emerging markets for a long time to
come.” -- Bill Weldon, CEO
”We will continue to invest to
support our rapid growth in
emerging markets.” -- Paul
Polman, CEO
4/20/2011 4 PROPRIETARY & CONFIDENTIAL
Mobile is the way to reach these new Consumers The mobile phone is the world’s dominant computing and communications
platform. Nowhere is that more apparent than in the developing world.
0.5
1.0 1.4
0.3
1.2
3.8
0.0
1.0
2.0
3.0
4.0
5.0
6.0
2000 2005 2010
Number of Mobile Phone Subscriptions (billions)
Developing
Developed
3.8
1.2
0.7
0.3
Mobile Phone Internet Users FixedTelephone
Broadband
Technology Penetration in Developing World (billions)
Source: International Telecommunications Union
Partnerships
with 230 Mobile
Operators We have unique access
2.1 billion mobile phone
subscribers in emerging
markets
Mobile
Compensation
Technology Proprietary recruiting,
messaging and airtime
redemption technology
World’s Largest
Consumer
Database Direct, targeted
engagement with billions of
underserved consumers
4/20/2011 5 PROPRIETARY & CONFIDENTIAL
+ =
Mobile Operator Partnerships
txteagle’s compensation platform has been integrated into the back-end prepaid billing systems of hundreds of mobile operators
4/20/2011 6 PROPRIETARY & CONFIDENTIAL
100 countries
230 mobile operators
2.1 billion consumers
4/20/2011 7 PROPRIETARY & CONFIDENTIAL
How it Works: Consumer Database
txteagle’s platform enables broad-based sample recruitment, multi-mode engagement and real time compensation
Phone
Number
Country Mobile
Operator
Location Handset
Type
3933832911 Brazil Vivo Rio De Janeiro Nokia N77
3478292658 China China Telecom Beijing Nokia 300
987072039 India Aircel Bangalore Nokia N77
Demographics
Gender Age Education Language
Male 18-25 Secondary Mandarin
Technology Status
Computer Internet Broadband TV
No No No Yes
Financial Status
Reported
Income
Airtime
Earned
Banking
Status
Employment
Status
¥ 3,000 $0.45 Unbanked Employed
Handset-level
data in select
geographies
Identifiers
Name Other Names Other
Numbers
Xeng Xiao None 2340270049
Core database built
via mobile operator
partnerships
Data appended to each
number through pre-
screening surveys
Sample available for
Clients’ Engagement
Mode of Choice
Respondents receive
mobile compensation for
engagement
4/20/2011 PROPRIETARY & CONFIDENTIAL 8
Global Community…Emerging Market Focus Hundreds of thousands of people have already opted in to our community in almost 100 emerging economies, with particular strength in BRIC and CIVETS
APAC Latin
America
Europe &
Central Asia
Africa &
Middle East Caribbean
Afghanistan, Bangladesh,
Cambodia, China, Fiji,
India, Indonesia, Laos,
Malaysia, Nepal, Pakistan,
Papua New Guinea,
Philippines, Samoa,
Solomon Islands, Sri
Lanka, Tonga, Vanuatu,
Vietnam
Bolivia, Brazil, Chile,
Colombia, Ecuador, El
Salvador, Guatemala,
Guyana, Honduras,
Mexico, Nicaragua,
Panama, Peru, Suriname,
Uruguay, Venezuela
Armenia, Kazakhstan,
Moldova, Poland,
Romania, Russia,
Turkey
Benin, Burundi, Cameroon,
Central African Republic,
Congo, Ghana, Egypt,
Iraq, Ivory Coast, Jordan,
Kenya, Liberia,
Madagascar, Mali,
Morocco, Mozambique,
Niger, Nigeria, Senegal,
Sudan, Tunisia, Uganda
Anguilla, Antigua and Barbadua,
Aruba, Barbados, Bermuda,
British Virgin Islands, Cayman
Islands, Cuba, Dominica,
Dominican Republic, Ecuador, El
Salvador, Grenada, Guadeloupe,
Haiti, Jamaica, Martinique,
Montserrat, Netherlands Antilles,
Puerto Rico, St. Kitts and Nevis,
St. Lucia, St. Vincent and
Grenadine, Trinidad and Tobago,
Turks & Caicos
4/20/2011 PROPRIETARY & CONFIDENTIAL 9
Not the Bottom of the Pyramid
The txteagle community skews young male, urban & educated, with more access to technology than the general population.
Location
Rural
Urban
Gender
Female
Male
Education
< High School
High School
College
Post Graduate
Age
Under 18
18-25
26-35
36-45
46-55
55+
Computer & Internet
No Access
Own Computer
Can Access
Web on Mobile?
Yes
No
Camera Phone?
Yes
No
4/20/2011 10 PROPRIETARY & CONFIDENTIAL
txteagle Intelligence and Engagement Services
Unprecedented data collection, consumer insights, brand engagement and purchase incentives in emerging markets
4/20/2011 PROPRIETARY & CONFIDENTIAL 11
How It Works: GroundTruth txteagle’s platform enables broad-based sample recruitment, multi-mode research and real time respondent compensation
IP
1 2 3
4 5 6
Customer defines job
& target respondents
txteagle locates members
in global community
Customer receives
accurate data & insights Community members
provide opinions & data
Customer needs insights
into emerging markets
Community members
receive compensation
What laundry
detergents are
favored in Brazil,
India & China?
txteagle verifies
accuracy of responses
IP
4/20/2011 12
How It Works: Mobile Couponing txteagle’s platform enables targeted couponing and group discounts with
no technology & infrastructure needed at the point of sale
Brand creates packaging
with unique identifier
Brand gets real-time ad
performance & ROI data
txteagle verifies validity
of the coupon
Brand wants to offer a
targeted coupon in
emerging markets
Community members receive
airtime compensation as
discount on purchase
IP
IP
1 2 3 txteagle targets members
in global community
Community members
purchase product and respond
with the unique identifiers
4 5 6
Case Studies: Brand Engagement & Incentives
Several examples of targeted engagement & offers leveraging the txteagle community and compensation platform.
4/20/2011 13 PROPRIETARY & CONFIDENTIAL
Delivering deeper targeting & engagement with hard-to-reach
segments at a fraction of the cost of traditional programs.
Identify specific
targets based on
demographics &
ability to pay
Q&A Interaction
Reminders
Communication
Reimbursement
Coupons for
purchase
Incentives for
group buying
Target Engage Motivate
4/20/2011 PROPRIETARY & CONFIDENTIAL 14
PR
txteagle has had huge press exposure
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