We have analysed the results from the
questionnaire that we handed out to 20 Orpington College
students. We will use these results to plan our music video, digi pack
and website.
Questionnaire Results
Methods of handing out questionnaire
We used different methods to hand out and receive the
questionnaire.The different methods we used were Facebook notes, sending email, and physically giving it
out.
This is an example of a mail we sent out to individuals
Question One: What age group do you belong to?
13-16 17-19 20 -23 23+
Age Group
13 - 16
17 - 19
20 - 23
23 +
Nearly 75% of the responses were between
the ages of 17 and 19 . This indicates that this is who we should be aiming
our video, digi-pack and website to.
A good way to do this may be to include people from
this age group in the music video.
Question Two: What gender do you belong to?
Male Female
Gender
MaleFemale
Over half of the people we asked were
females. This does not necessarily mean that Giggs target audience
to predominantly female, but it does but
up the evidence from the other target
audience research that he does have a broad
female fan base.
Question Three:How do you listen or watch music?
YouTube iPod/Phone/MP3 Music Channels
Artists official website Others
Where do you watch or listen to music?
YouTubeMP4Music ChannelsOffical WebsitesOther
This question had quite a varied answer but it is
clear that the least popular method was to
seek music on the artists official website. The most
popular was music channels, which may be due the convenience of
the television being central to the family
home.Radio was a suggested method to listening to
music.
Question Four:Do you prefer abstract music videos or the ones that go
with the lyrics?
Abstract Performance/ Narrative
Video Concept
AbstractPerformance/ Narra-tive
The performance or narrative video concept has proved to be much more popular than the
abstract video. Giggs music videos are
usually performance based and occasionally
has some narrative to it. To do a performance based video would be following the conventions of Giggs
style.
Question Five:What do you expect to see in Giggs music video?
Drama Lots of boysChoreographed dance Club scene
What would you expect to see?
DramaLots of BoysChoreographed DanceClub Scene
Our audience would most expect to see a club scene in a Giggs
video, and no one would expect to see a
choreographed dance. Some people would
expect to see drama, maybe suggesting that they want to see some
kind of narrative.
Question Six:Which of the following is your favourite Giggs song?
Talking The Hardest
Look What The Cat Dragged In
Let ‘Em Have It
What More Do They Want
Others
Favourite Giggs Song
Talking The HardestLook What The Cat Dragged InLet 'Em Have ItWhat More Do They WantOther
There was a variety of answers for this question. The other songs that
were chosen were; Bus Commercial, Open Up and Matic. These are quite up beat songs,
therefore indicating that the audience would probably like a fast
paced video.
Question Seven:
Which of the following is your favourite album cover?
Favourite CD Cover
Let 'Em Have ItHustle OnWalk In The ParkDon't Go There
The covers for Let ‘Em Have It and Don’t Go There received the best responses. Both
have the artists name in a simple bold serif font and a photograph or illustration. The
extreme close up appears to be a very popular choice and may be the kind of cover
that we will produce.
Question Eight:
Which of the following is your favourite music video?
Hustle On Slow Songs Look What The Cat Dragged In
Favourite Music Video
Hustle OnSlow SongsLook What The Cat Dragged In
The results for this question were almost even. This could mean that all of Giggs videos are quite similar and that we
should should stick to the conventions that h follows.
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