mobileYouth® Key facts about youth & mobile
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mobileYouth® Key facts about youth & mobile
There are 2.26 billion consumers under 30 in the world
That’s the equivalent of India and China combined
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mobileYouth® Key facts about youth & mobile
1.1 billion youth own a mobile phone
Growing at just under 100,000 a year
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mobileYouth® Key facts about youth & mobile
1 in every $10 of youth disposable income
globally
is spent on mobile products & services
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mobileYouth® Key facts about youth & mobile
The number of under 30s smoking has fallen in line the rise of mobile ownership
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mobileYouth® Key facts about youth & mobile
Youth spend 8 times more on mobile
than they do on music
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mobileYouth® Key facts about youth & mobile
By 2010, youth spend on mobile will
reach $300 billion
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mobileYouth® Key facts about youth & mobile
That includes over $100 billion on data
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mobileYouth® Key facts about youth & mobile
By 2012, almost
500 million Indian youth
will own a mobile phone
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mobileYouth® Key facts about youth & mobile
Only 27% of youth
said they “trusted”
their mobile operator
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mobileYouth® Key facts about youth & mobile
The average Japanese 25 year old
spends
just over $100 a month
on mobile
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mobileYouth® Key facts about youth & mobile
Youth churn rates are higher than ever – averaging 35-50% pa in developed markets
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mobileYouth® Key facts about youth & mobile
31% of youth didn’t trust mobile brands to sell them the service they
wanted
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mobileYouth® Key facts about youth & mobile
The lifetime value of a young consumer is
$28,000
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mobileYouth® Key facts about youth & mobile
By age 35
the lifetime value of data spend of a young consumer
has already halved
Findings from our research 2008 If you enjoyed this, share me
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mobileYouth® Key facts about youth & mobile
Findings from our research 2008 If you enjoyed this, share me
www.mobileYouth.org
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