By:Andrew Krzmarzick,

Senior Project CoordinatorGraduate School, USDA

April 14-15, 2009Knoxville, Tennessee

Veterans: 1920s-1940

Baby Boomers: 1940-1960

Generation X: 1960-1980

Millennials: 1980-2000

Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations, Physician Executive. January-February 2000.

Web 2.0 Users?

How about “Generation C” ?

“…an avalanche of consumer generated ‘content’…” Two drivers:

(1) Our creative urges

(2) Content-creating tools

- Trendwatching.com, Feb 2004

Generation CBy Dan Pankraz

Source: Flickr – lyzadanger’s photostream

Someone of ANY age who is actively using social media

and engages others on the Internet with a "2.0" mindset: creative, collaborative

and community-oriented.

Generations Explained

Generation Name* Birth Years, Ages in 2009 % of total adult population

% of internet-using population

Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% Older Boomers Born 1946-1954, Ages 55-63 13% 13% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4%

Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%.

*All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.

58%

Imagine an Internet…

“Five thousand years ago, the marketplace was the hub of civilization, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels – and fabulous stories.

In many ways, the Internet more resembles an ancient bazaar…”

“Webolution”

Reversal of Industrial

Revolution?

50% of U.S. Teleworking

by 2015?

Collaboration + Interaction = Web 2.0

“With the new, function-rich infrastructure of Web 2.0, government no longer needs to work on its own to provide public value.”

-Anthony WilliamsCo-Author, Wikinomics

New Paradigm is led by author and strategist Don Tapscott. Launched Government 2.0: Wikinomics, Government & Democracy research program to identify and analyze emerging opportunities to harness new models of collaboration to transform the public sector.

1. Why? Tie to mission, goals, objectives, needs, gaps.

2. Who? Champion, contributors, constituents.

3. What? Content is the key to success.

4. How? Decide which tools best meet goals.

5. When? Create a schedule to implement and evaluate.