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Traditionals: 1920s1940
Boomers:
19401960
GenX: 19601980
Web 2.0
Users?
Source:Washburn,E.AreYouReadyforGenerationX?ChangingWorldViewTheFiveGenerations,PhysicianExecutive.JanuaryFebruary2000.
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Howabout
Generat onC ?
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anavalanche
ofconsumergeneratedcon en
Twodrivers:
(1) Ourcreativeurges
Trendwatching.com,Feb2004
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FACT:
c over in d i i t a lc reat ives aged 10-35
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Source: Flickr lyzadangers photostream
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SomeoneofANYa e
whois
actively
using
social
media
anden a esothersontheInternet
witha"2.0"mindset:
andcommunityoriented.
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Generations Explained
% of total adult % of internet-usinenera on ame rt ears, ges n
population population
Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30%Gen X Born 1965-1976, Ages 33-44 20% 23%
Younger Boomers Born 1955-1964, Ages 45-54 20% 22% 58% - , -
Silent Generation Born 1937-1945, Ages 64-72 9% 7%
G.I. Generation Born -1936, Age 73+ 9% 4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is 2%. N=1,650 totalinternet users, and margin of error is 3%.
*All generation labels used in this report, with the exception of Younger - and Older - Boomers, are the names conventionalized byHowe and Strausss book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069(Perennial, 1992). As for Younger Boomers and Older Boomers, enough research has been done to suggest that the two decadesof Baby Boomers are different enough to merit being divided into distinct generational groups.
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2.0
.
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THE
SITUATION
FederalBrainDrain of
all
Federal
workers
areeligibletoretireby201560%
90%of
6,000
Federal
Executives
Insum: ~1million Federalworkerseligibletoexit
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Source: Partnership for Public Service, Issue Brief PPS-05-08: Federal Brain Drain, November 2005
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THE
SITUATION
Partnership for Public Service Survey 42% of college juniors/seniors were extremely/very
interested in working for the federal government
Only out of 3,000 students feltextremel or ver knowled eable about federal obs.
13
13
Source:- Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them.
Found at goveexec.com/dailyfed/0506/0506r1.htm.
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THE
SOLUTIONS
USA Freedom Corps Get Involved Campaignp g Launched in December 2005 by the
Encourage Baby Boomers to volunteer!
Bilingual newspaper, magazine, radio, TV
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Source: Found at http://www.usafreedomcorps.gov/about_usafc/special/boomers.asp
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THE
SOLUTIONS
FedExperience Recruit
baby
boomers
for
encore
careers
Enlistprivate,nonprofitandpublicsectorworkers
HowBoomersCanHelpGovernmentMeetItsTalentNeeds
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Source: Found at http://ourpublicservice.org/OPS/publications.viewcontentdetails.php?id=89
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IMPLICATIONS
1. Notjustforkids!!! Web2.0isTHEbridgebetweenthegenerations.
2. Moveem up
the
mountain
the
need
for
education
and
training.
3. Whosyouruser?Solutionsmustbesensitivetopeopleofallages
4. Itsforyourowngood! Boomersneedtocreatetheculturenow.
5. Getem in! Recruitment
of
new
government
personnel
(Boomers,
too!)
6. Keepem there! Retentionofcurrentgovernmentpersonnel!
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Source:- Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them.
Found at goveexec.com/dailyfed/0506/0506r1.htm.