1. @phixed Adam Dorfman, SIM Partners Making Sense of the Local
Landscape: Google+
2. @phixed Meet your presenter Adam Dorfman SVP Product &
Technology A SaaS local marketing platform that empowers enterprise
brands to maximize Social, Local Search, and Mobile at the Location
level through automation and scalability.
3. @phixed First Thing to Note About Google Source:
http://pandawhale.com/post/28965/you-know-what-sucks-everything-michael-cera-gif
4. @phixed The Path to Google+ Local Google+ rolls out Social
network for people Google+ Business pages roll out Social pages for
brands 2011 Jun 28 Nov 7 2012 May 30 Aug 3 Google+ Local rolls
out/Places sunsets Ability to merge G+ Business and G+ Local pages
is introduced Could manage location info in two interfaces 2013
Roll out of new dashboard for G+ Local begins New accounts received
new dashboard automatically Existing listings could request to
change Google begins auto-merging social features into some new
dashboard listings Apr 2 Aug 20
6. @phixed Google+ Local Listing (the artist formerly known as
Places)
7. @phixed Google+ Business Page Verified!
8. @phixed Old Version Google+ Local New Version Google+ Local
Updates to Interface Listing Edit Page
9. @phixed Old Version Google+ Local New Version Google+ Local
Updates to Interface Listing Edit Page Unlimited characters +
formatting! Up to 10 categories, no customization 200 character
limit, no formatting Up to 5 categories, custom OK
10. @phixed Old Version Google+ Local New Version Google+ Local
Updates to Interface Listing Edit Page Unlimited characters +
formatting! Up to 10 categories, no customization 200 character
limit, no formatting Up to 5 categories, cu stom OK STILL CALLED
PLACES WTF
12. @phixed Listing Analytics Old Version Google+ Local New
Version Google+ Local
13. @phixed Listing Analytics Old Version Google+ Local New
Version Google+ LocalMap Clicks and Clicks to Website Combined to
Actions
14. @phixed Case Study Time! Source:
http://sesamestreet.tumblr.com/post/61029847545/tonight-7-pm-edt-were-kicking-off-our-new
15. @phixed What Worked for 315 U.S. Businesses? Challenge: How
to boost ranking through local listings optimization? Method of
Analysis: Examined 4,000 keyword/city combinations used as local
search terms, which represented local SEO campaigns of 315
businesses Source:
http://simpartners.com/case-studies/LocalOptimizationAggregateStudy.pdf
16. @phixed Aggregate Case Study: Prior to Optimization 4,000
Keyword/City combinations, representing 315 businesses Only 26%
(1,040) combinations ranked in top 7 positions Only 8% (320)
combinations ranked in top 2 positions Source:
http://simpartners.com/case-studies/LocalOptimizationAggregateStudy.pdf
17. @phixed Aggregate Case Study: Post-Optimization Results:
Top 2 increased 399% (from 320 to 1,600) Top 7 increased 179% (from
1,040 to 2,900) 3rd-5th increased 97% Source:
http://simpartners.com/case-studies/LocalOptimizationAggregateStudy.pdf
18. @phixed How Did That Happen? Source:
http://www.reactiongifs.com/hell-wrong-people/
19. @phixed Consistency, Consistency, Consistency Basic Data
Far and away the most important aspect of a Google+ Local page for
an SMB All business info needs to be accurate across all platforms
and social networks
20. @phixed Tried and True Tactics
http://67.227.255.239/forum/showthread.php?p=87028075#post87028075
21. @phixed Tried and True Tactics Create Custom Business
Descriptions Using Primary Keywords Identify & Remove
Duplicates on Google & Other Sites Photos Improve Click Through
Rates Continue Monitoring and Modifying Listings Depending on
Performance
http://67.227.255.239/forum/showthread.php?p=87028075#post87028075
22. @phixed Market Your Business Not Your G+ Profile Optimize
it to suit your goals Stand out in results Great photos Complete
biz info Great website to link to Source:
http://socialspew.com/post/7455697338/
23. @phixed Market Your Business Not Your G+ Profile Optimize
it to suit your goals Stand out in results Great photos Complete
biz info Great website to link to Dont spend unnecessary time on
social if: Your customers arent on G+ You dont have highly
engaging, relevant content Source:
http://socialspew.com/post/7455697338/
24. @phixed Market Your Business Not Your G+ Profile Optimize
it to suit your goals Stand out in results Great photos Complete
biz info Great website to link to Dont spend unnecessary time on
social if: Your customers arent on G+ You dont have highly
engaging, relevant content Grow your reviews Ask for them
GetFiveStars.com Source:
http://socialspew.com/post/7455697338/
25. @phixed Use a banner, pictures and videos to customize your
page A more personal experience is generally a better experience By
customizing and decking out your G+ Local Page you can
differentiate yourself from competitors Get Personal Source:
http://bit.ly/1ijmUOK
26. @phixed Tactics for Google+: Merge Plus Business with Plus
Local
27. @phixed Tactics for Google+: Merge Plus Business with Plus
Local Review Other Businesses Build out circles Rich text Add
videos Post status updates
30. @phixed Sit Tight
https://productforums.google.com/forum/#!category-topic/business/I0Royu8V9x8
http://localu.org/blog/merge-google-pages-usually-cant-now/
31. @phixed Tactics for Google+: Categories & Description
Description Direct ranking impact minimal User experience impact
large Format your text Take advantage of hyperlinks Categories
Remains one of the more important factors in the algorithm Use
category selection tool Go granular 1,000 new international
categories added
32. @phixed Google Updates Quality Guidelines for Businesses
Starbucks Downtown McDonalds Midtown Joes Pizza Delivery Sheraton
Chicago Joes Pizza Best Delivery Marketing Slogans URLs Phone
Numbers Source: Google
33. @phixed Source: http://quickmeme.com
34. @phixed Maintain Listings According to How They Perform
Doing nothing can be a tactic! So can republishing with zero
changes Dont overthink things! Source: http://quickmeme.com
36. @phixed Signs of Transition for Bulk Accounts? Uploaded
photos not appearing bug Recent email from Google Listings pending
for 2+ months bug Error with your categories bug Action Required:
You have 3 weeks to save your Google Places Listing.
37. @phixed Client Desire to Upgrade vs. Google Response We are
tired of waiting for the merge. Is it ok to start manually
processing these? Clients
38. @phixed Client Desire to Upgrade vs. Google Response
Source: http://blog.parrotearth.com/wp-
content/uploads/2012/04/tumblr_lxt5tjB9Tf1qd8nujo1_500.gifS
Unfortunately, I don't have the exact timeline of when the bulk
verified users will support Google Plus pages. In regards to
merging the pages now, I would strongly recommend waiting for the
full upgrade. -Google Contact
40. @phixed Other Topics and Tactics to Consider Authorship!
Publisher! Reviews! Offers! Social! International! Source: A SIM
Partners employee with too much time on their hands AdWords
Express! Knowledge Graph! SERPS!
41. @phixed THANK YOU! Adam Dorfman [email protected]
www.simpartners.com @phixed