Simply smashing, old sport!!
Ah! I see you’re into this peculiar business of SaaS.
And you wish to
grow it every
single minute of
the day.
This man’s genius to the rescue...
That’s Dave McClure and we’ll be using his AARRR model to look at how a SaaS startup can leverage Google Analytics.
AARRR applied to SaaS
Note: Google Analytics doesn’t track individuals. If you are interested in that, you should look into Kissmetrics or Mixpanel.
Start with getting to know the people who are interested in your creation.
Where in heavens are they coming from ?
So. What else can you do in Google Analytics for bettering acquisition?
You see most of the visitors leave your site after a few visits, right?
So. What else can you do in Google Analytics for bettering acquisition?
You see most of the visitors leave your site after a few visits, right?
Here’s one thing you can do about it. You can create a remarketing list to bring them back to your site.
How do you do that?
Reference
It’s simple!
How do you do that?
Reference
Take a list of people who searched your product name and didn’t convert. Hence, quality visitorsThen, use this list in your adwords account to run a remarketing campaign.
How do you do that?
It’s simple!
Reference
Activation
One step at a time. One punch at a time. One round at a time.-Rocky Balboa, Creed
II. Activation
One step at a time. One punch at a time. One round at a time.-Rocky Balboa, Creed
II. Activation
And if the music's good, you dance. - Unknown
Do you think social logins can reduce friction while onboarding users?
Do you think social logins can reduce friction while onboarding users?
Find out. Run an A/B test.
In certain SaaS applications, social logins can also increase engagement inside the app, thereby encouraging visitors to use your core features.
Take Spotify for instance ----->
In certain SaaS applications, social logins can also increase engagement inside the app, thereby encouraging visitors to use your core features.
Spotify users get to find their friends easily, when they sign up using social networks.
Reference
Engagement increases when the user:1. Listens to friends’ favorites.2. Follows friends’ favorite
artists.
Reference
Triggers like social sharing buttons inside applications eliminate friction by reducing the extra steps that are usually required to share work.
You can track in-app events on Google Analytics using this simple analytics.js:
$('a').click(function() {
ga('send','event','Button',$(this).prop('href'),null);
});
Triggers like social sharing buttons inside applications eliminate friction by reducing the extra steps that are usually required to share work.
Go ahead and
try it, my
data-driven
cupcake!
Triggers like social sharing buttons inside applications eliminate friction by reducing the extra steps that are usually required to share work.
You can track in-app events on Google Analytics using this simple analytics.js:
$('a').click(function() {
ga('send','event','Button',$(this).prop('href'),null);
});
Head over to our blog!
www.chargebee.com/blog/
Enjoying this? For more lessons,
observations, and stories on SaaS and
marketing,
III. Retention
“And now you'll be telling storiesof my coming back
and they won't be false, and they won't be true
but they'll be real” ― Mary Oliver, A Thousand Mornings
If so, push notifications would have crossed your mind.
So, do you want your customers to think of you as often as possible?
Did you know that you can measure the impact of push notifications in Google Analytics?
Say What??
You see, 43 new users have landed on your website with the push notification that you just sent.
Sending personalized emails is a great way to keep users in the know.
Emails!
Okay, are push notifications the only route to retention? Not really!
Don’t forget to include a good old CTA to draw users back to the app.
A well-crafted retention email, like this one, will go a long way in keeping your users with you.
Nuggets of wisdom.
I almost forgot. There’s one other way to improve retention through emails.. Clear CTAs to download browser extensions!!
Nuggets of wisdom.
I almost forgot. There’s one other way to improve retention through emails.. Clear CTAs to download browser extensions!!
Nuggets of wisdom.
Product hunt lets users download their extension with every email that they send.
I almost forgot. There’s one other way to improve retention through emails.. Clear CTAs to download browser extensions!!
Like this. Every time a user opens a new tab, Product Hunt shows its product updates on the window screen.
How do extensions improve retention, you may ask.
How do extensions improve retention, you may ask.
And, (theme alert!) you can track the extension downloads with Google Analytics.
Like this. Every time a user opens a new tab, Product Hunt shows its product updates on the window screen.
Don’t you want to emulate the referral magic of say, Dropbox?
And there I was
thinking that Dropbox
won’t make sense to
anybody but me.
Alright, so referrals made Dropbox great. But how can you make them work for you?
Hey Joe, do you know
about this great new
app? Tell me all about it,
Frank.
How about you start with sharing referral links?How about you start with sharing referral links?
Like in this case, the link is inside a support email.
https://www.intercom.io/powered-by?utm_source=web-app&utm_medium=outbound&utm_campaign=powered-by-intercom&product=Acquire&company=Intercom
These are UTM parameters that you add to the URL.
In this case, it’s in a chat window. Like Intercom.
These are UTM parameters that you add to the URL.
https://www.intercom.io/powered-by?utm_source=web-app&utm_medium=outbound&utm_campaign=powered-by-intercom&product=Acquire&company=Intercom
Why do you think it is necessary to add them?
In this case, it’s in a chat window. Like Intercom.
Your business’s growth depends on the money you can invest, and then reinvest. So, the big question is,
what should you measure to increase your revenue?
So, the big question is, what should you measure to increase your revenue?
How about finding your most popular plan and
make it EVEN MORE popular?
Your business’s growth depends on the money you can invest, and then reinvest.
Lands here and fills information
Meanwhile -
<a href = “#” onclick=ga(send, event, website, signup, std-plan, 49)
Meanwhile -
<a href = “#” onclick=ga(send, event, website, signup, std-plan, 49)
This is an “onclick” event. You can add it to the sign up button to track the number of conversions it gets.
Lands here and fills information
Are your users upgrading to the paid plan?
Another area of attention.
Wouldn’t you like to know how many users are upgrading? Also, how much money are you making with these upgrades?
Urgent attention.
That’s it honeybunch. We have reached the end of the road.
I know you’ve come a long way but now, it’s your turn to take the learnings with you and fly the wheel of success.
That’s it honeybunch. We have reached the end of the road.
Remember. In data we must trust.
I know you’ve come a long way but now, it’s your turn to take the learnings with you and fly the wheel of success.
Now go. Take your creation with you.
Leave footprints on the moon.Leave footprints on the moon.
Now go. Take your creation with you.
Here’s a picture of two cuties to bid you godspeed!
How did we do? Suggestions? Tell me all about it.https://twitter.com/preethishreeya
Image credits
http://www.jdubuzz.com/2015/07/28/10-animaux-qui-souhaitent-devenir-photographes/https://commons.wikimedia.org/http://nos.twnsnd.cohttp://catalog.denverlibrary.org/https://www.flickr.com/creativecommons/https://pixabay.com/http://www.freeimages.com/
Head over to our blog!
www.chargebee.com/blog/
Enjoyed reading this? For more lessons,
observations, and stories on SaaS and
marketing,