Go8 Advancement Directors
•Why is Advancement important?
•What are Go8 Advancement Directors doing?
•What have we learned?
What is Advancement?
•Advancement - alumni engagement (friend raising) and development (fundraising)
Carla Boeckman (Queensland) Robyn Brown (Adelaide) Jennifer Bott (UNSW) Tim Dolan (Sydney)
John Kearsey (Monash) Jenny Stephens (Melbourne) Campbell Thomson (UWA) Joan Uhr (ANU)
Why is it important?
•Alumni are central to the life of an institution
•Mutual benefits flow from meaningful alumni relationships
•Alumni act as lifelong ambassadors, they expand global links and alliances, volunteer their time e.g. mentor and networking, and contribute significant financial resources
Why is it important? (Cont.)Bradley Review
“Recommendation 39
That the Australian Government provide funds to match new philanthropic donations received in the sector as a means of stimulating an additional revenue stream from this source with the cost capped per institution, and in total at $200 million over three years”
[Not supported]
What are we doing?
•The Go8 Advancement Directors met for the first time in 2008
•Issues for discussion:
- Reporting standards/benchmarking
- Training
- Code of Practice
- Promoting philanthropy
What are we doing? (Cont.)• Reporting standards/benchmarking
- Office structures/resourcing
- Definition of alumni
- Reporting of donations/bequests
- reporting rules – CASE, Go8
Directors’ Research and CFOs
- survey/benchmarking tool – pilot late 2009
What are we doing? (Cont.)• Training
- Development for deans
“It’s hard to lead a cavalry charge if you think you look funny on a horse”
- Adlai Stevenson
What are we doing? (Cont.)•Code of practice for Australian university philanthropy
- Adopted by Go8 in 2000
- Reaffirmed by Go8 in 2008
- Outlines the rights of donors and the
responsibilities of universities
- Ensure that donors have confidence to
give to the university
What are we doing? (Cont.)• Promoting a culture of philanthropy
What have we learned?
• We can collaborate
- to share best practice
• We can promote
- a culture of giving
• We can make observation/comment
- effect of the Global Financial Crisis
Dow Jones Industrial Averageand Giving to Education: 1969 - 2006
69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 0 1 2 3 4 5 6 7$0
$10
$20
$30
$40
$50Giving to Education (Billions: nominal $)
0
2
4
6
8
10
12
14DJIA (Thousands)
GIVING TO EDUC: NOMINAL $ Giving to Educ: Constant $2005 = 1
DJIA
ECONOMIC DOWNTURNS
Chart 1
Nelson C. Lees Marts & Lundy Mar 2008
Chart 4a
Avg % Campaign Growth Based on Nov 2007 Also: the Two Strongest and Two Weakest Growths for the Period Shown
Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-080
25
50Campaign Growth Based on Nov 2007
8
12
DJIA (1,000)
ALL 17 CAMPAIGNS WEAKEST (1)
WEAKEST (2)
STRONGEST (1)
STRONGEST (2)
DJIA
Start of Recession
%
%
9%
13%
25%
40%
49%
Chart 6
Avg Monthly Campaign Increase based on Nov 2007: Trend Lines
Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08$0
$25
$50
$75
$100 $ Millions
8
12
DJIA (1,000)
$1B (4 Campaigns) $1.1 - $1.9B (7 Campaigns) $2B+ (6 Campaigns) DJIA
Start of Recession
Some observations
•Fundraising is moving forward, but at a slower pace
•Big gifts are still being made – not everyone is affected the same way
•This is a time to nurture donor relationships
QUESTIONS ?
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