Globalization and Localization

- examples of Sino-Dutch collaboration

and innovation in agri & food -

Dr Aalt Dijkhuizen

President Dutch Topsector Agri & Food

FBIF Shanghai, May 2015

• In coming decades: – A strong increase in population (plus 2 to 3 bn)

– Further increase in wealth (+ 3 bn in middle class)

• Which means:

– An enormous increase in the demand for food

– A doubling in the demand for high-quality protein

(vegetables, dairy, meat)

The broader context

The next

40 years

more food has to be produced

than during

the past

4,000

years!!

State Visit President Xi to the NL (March 2014)

• Wanted to be informed

about the success of the

Dutch agri & food model

• Was impressed and asked

for more collaboration to:

increase food security & improve food safety

The Netherlands

• Small country in size (42,000 km2), densely populated (17m people)

• Second largest exporter of food & flowers in the world

• Major sectors: horticult. (greenhouse) and livestock (dairy, pork, poultry)

• Key-characteristics: highly productive, very efficient, knowledge-intensive

• Top-class farmers: added value per ha 5 times the European average

• Strong agribusiness: 4 companies in world top-40

• Leading in science: Wageningen UR #1 worldwide in food & agri domain

Golden triangle:

the key behind

the Dutch success

Private Industry

Government Knowledge

Institutes

Short lines

High commitment

Public Private Partnerships

Food, Agriculture & Horticulture part of the Dutch topsector policy

Three examples of Sino–Dutch collaboration

• Sino-Europe Agric Development Center – SEADC: Applied research in horticulture

• Sino-Dutch Dairy Development Center – SDDDC: Research & innovation in dairy

• Holland Center – Agri & food business support

– B2C through e-commerce

(1) Sino-Europe Agric. Development Center

• Started in 2011 (www.seadc.com) as part of longstanding relationship with Fujian Gov.

• Partners: Fujian & Dutch Government, Wageningen UR, private industry

• Located in Zhangzhou Development Zone, Fujian Provence (at the Wageningen Road!)

• Focused on applied research and innovation in horticulture

to fill the gap between university research and practice • Now broadening to food processing i.c.w. Food Valley NL

(2) Sino-Dutch Dairy Development Center

• Launched in 2013 (www.sdddc.org)

• Partners: Royal FrieslandCampina,

China Agric. University, Wageningen UR

• Aim to increase productivity and improve food safety in dairy

• Integrated chain approach ‘From Grass to Glass’, focusing on all stages of the dairy production chain

Training

Activities included in the SDDDC are:

Dutch Dairy Experience

Exposure

Research

Publications Expertise Centre

(3) The Holland Center business platform

• Launched in 2014

(www.hollandcenter.com.cn)

• Initiaters: Topsector Agri & Food

in NL and CHIC Group in China

• Members: leading agribusiness companies in the NL

• Key-activities: tailor-made matchmaking (B2B) and e-commerce (B2C)

The Holland Center e-commerce approach

• Work together with partners such as Tmall, No.1, JD etc. to set up Holland Mall on the available platforms

• Build up own Holland Center e-commerce platform (hollandbuy.cn) and leverage on the Holland brand

• Joint Holland brand and e-commerce approach to strengthen and present Dutch agri & food products (incl. beverages) in China

• To be launched after summer

To conclude

• Many opportunities to collaborate in agri & food (incl. beverages) between China and the Netherlands – China: big cons. market; domestic production to be increased / improved

– NL: highest productivity and 2nd largest exporter of food in the world

• Successful (innovation) examples in place to build on

• Holland Center happy to serve as an intermediate to help develop business, set up e-commerce and get things going

2015/06/21-28 Study tour to Holland Explore the success of Holland Food & Agriculture

探索荷兰农业食品奇迹游学总裁班 Contact person: Jenny Liu Jenny.liu@chicgroup.com 021-6707 7847 18610016037