Global Scenario Market Research The global nutraceutical market
was valued at around :- $250 billion in 2014 The market is expected
to reach around $385 billion by 2020 at a compound annual growth
rate of 7.5% from 2014 to 2020. The nutraceutical market
constitutes the functional foods and beverages market and dietary
supplements market. Nutraceuticals Ingredients Market Will Reach
USD 29.5 Billion Nutraceuticals Products Market Will Reach USD
204.8 Billion in 2017 Courtesy:- Frost & Sullivan, Transparency
Market Research, US
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Indian Stand Courtesy:- IKON Marketing Consultants
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Drivers Preventive Approach is the Priority Rise in Ageing
Population Safe to use as a daily food for a long term consumption
Booming Economy- Increase in disposable income of population
Increase incidence of diet & its related health issues Growing
awareness on the importance of the nutrition & diet for long
term good health. Expanding Sales Channels Increased physician
acceptance of the medical benefits of nutritional Products Ideal
manufacturing Destination
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Copyright 2015 Sami Direct |All rights reserved Drivers
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Copyright 2015 Sami Direct |All rights reserved Drivers
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The Macro - Economic Impact Data:- World Economic Forum /
Harward School of Public Health
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Challenges- Pin point Issues Lack of Awareness in all the
sectors to adopt nutraceutical on daily basis Lack of Analysis in
Regulatory frameworks to have a benchmark category (Reason for Yes
or No) Lack of Standardisation Affordable price Lack of Skill Set
in functional areas Lack of Acceptance by the Health
Professionals
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Current Trends Fortified Foods Easy to consume with the
nutritious feel Ayurvedic Nutraceuticals Ancient tradition of
Rasayana concept booms Initiatives to Educate Consumers Trainings
through various modes Cosmeceuticals & Nanoceuticals Observing
the benefits both internally & externally with similar
ingredients Foreign Tie ups To Leverage growth in the International
Markets
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Facilitators - The Back bone Harmonize regulations
Internationally:- Regulatory par with or better International
guidelines that syncs with Industry & Indian Consumer. R &
D Centres with Innovation & technology State of the art
Manufacturing Facilities with the world standard infrastructure
Educate Health Professionals to be more receptive and use more
nutraceuticals in prevention & management rather than most
likely choosing the drugs. Convince the Governments, Public Health
initiators that Nutrition is an inexpensive & safe means to
tackle important unmet health needs
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Sustainable Thinking Probable Solutions Consumer engagement
model - Direct to consumer approach Focus on Traditional Brand
Identity allowing consumers to connect with the brand Eg:- Curcumin
C3 Power from Turmeric Specific Product Formats- Understanding the
Age/Gender/Genotype/Cultural requirements Innovative
Formulations-With Stability & Viability Focusing on Specific
Health Benefits as daily food can act on Lifestyle Educate on
Health Needs Shape the consumer attitudes to recognize that
nutraceuticals are the way to prevent, protect & may also
manage the unmet health needs.
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The New Era The New Approach On Preventive Health Care Direct
Channel approach 2010 was SAMIs Breakthrough in Indian Market :-
After Pioneering in ingredient industry over 2 decades SAMI entered
the illustrious Wellness sector. How ? With the clinically relevant
Finished Formulations consisting the Herbal & Herbo-mineral
based nutrition meant for Preventive Healthcare.
Result:-Successfully introduced 23 SKUs of Nutraceuticals & 38
SKUs of Cosmaceuticals. Step Up:-Recently Launched Malaysia- Jan
2015 In Pipeline 2015-16 :-Bangladesh, Srilanka, Indonesia,
Philippines, UAE Planning :-To launch Japan, Korea & US Market
by 2020.
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Paradigm Shift Consumer Engagement Model How does it work?
Purely Consumer Segmented approach on preventive health care A
trust & relationship building process through the engagement
model A web based holistic programme rather than just selling
products Promote the awareness of the model to consumers Involve
them through the e-registration Scheduled Focused & Optimized
follow up plan Helping the consumers to achieve health objective
with the holistic programme
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Conclusion:- Future will be The more you engage more contented
the Consumers are So future is the Consumer Engagement Model.
Relationship based - Inbound two way Marketing Model Time to create
consumer awareness & need based delivery. One has to continue
the efforts for active long term sustained desirable goal
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Who are we? Over 26+ years of world class research based
natural ingredients extract company protected by 100+patents across
the world. Dr Muhammed Majeed
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Nutraceutical Pioneers Over 2 decades of World Class Research
Pioneers in the field of extracts World wide presence to Support
customers Closely associated across the globe with leading Research
centre, scholars, academicians Esteemed Clients around the world
for our consistent quality Strong Research pipeline for Ingredients
& Formulations And Now five successive years of Direct
Marketing of reputed Formulations.
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Take home message Future is.. Think health Think
Nutraceuticals