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iTel
Tecno
HMD
Samsung
X-Tigi
28%18%14%2%2%
MEA
Blu
Alcatel
Multilaser
Azumi
Senwa
13%8%7%6%6%
LATAM
HMD
Alcatel
Qmobile
Doro
Philips
25%10%8%7%6%
Europe
Alcatel
LG
HMD
ZTE
Doro
26%20%18% 11%7%
North America
HMD
Symphony
iTel
Samsung
Cherry
24%10%7%5%4%
Rest of Asia
Jio
Samsung
Lava
iTel
HMD
32%19%9%8%8%
India
Regional Feature phone Market Share
• Global feature phone shipments increased 3% annually reaching 112 million units in Q3 2018.• MEA was the fastest growing region at 32% YoY followed by LATAM at 3%. Feature phone shipments in all the other regions declined YoY. • MEA contributes to 36% of the global feature phone shipments - its highest ever. MEA and India together capture over 70% of the global feature phone segment.• iTel led the segment by volume. Tecno and iTel together captured over one fifth of the global featurephone shipments and 46% of the MEA market. • Annual growth in the segment was led by Jio (358% YoY) and HMD (16% YoY). However, shipments for Jio declined 37% sequentially due to build up of inventory.
Feature Phone Market Summary
iTel
HMD
Jio
14%Others
32%
14%
11%
Samsung 8%
2% Symphony
3% Lava
6% Tecno
Global Feature PhoneShipments Market Share 2018Q3
• Huawei includes Honor• Lenovo includes Motorola
Apple
Samsung
LG
Lenovo
Alcatel
39%26%17%8%5%
North America
Oppo
Huawei
Vivo
Xiaomi
Samsung
16%15%15%14%10%
Asia
Samsung
Huawei
Apple
Xiaomi
Alcatel
31%22%19%4%2%
Europe
Samsung
Lenovo
Huawei
LG
Apple
37%15%13%6%4%
LATAM
Samsung
Huawei
Tecno
iTel
Apple
25%11%9%7%5%
MEA
Regional Smartphone Market Share
• Global smartphone shipments declined 5% annually reaching 380 million units in Q3 2018. Emerging markets growth could not offset the decline in developed markets.• All the regions declined amidst global slowdown. Latin America declined most at 7% YoY. • India's smartphone shipments surpassed those of the USA and reached all time high in 2018 Q3, while China’s smartphone market continued to decline for fifth consecutive quarter.• Top 10 OEMs contribute almost 79% of the global smartphone market, thereby leaving 600+ brands competing for the remaining 21% of the market.• Samsung led the smartphone market by volume while HMD grew fastest at 73% YoY. Samsung recorded its highest ever shipment in India, even though its shipments declined for the fourth consecutive quarter.• Huawei holds on to 2nd position for the second consecutive quarter. It grew 33% annually. • While Apple iPhone shipments remained flat annually, revenues for the devices grew 29% with a record average selling price of $793.
•
Smartphone Market Summary
Global SmartphoneShipments Market Share 2018Q3
samsung
Huawei
Apple
19%Others
26%
14%
12%
Lenovo 3%
vivo 8%
Oppo 9%
Xiaomi 9%
• Huawei includes Honor• Lenovo includes Motorola
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