GLOBAL EFFIE AWARDS / WINNERS & FINALISTS
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2 2019 EFFIE AWARDS / GLOBAL / WINNERS
ELECTRONICS (MULTI-MARKET)
iPad Pro
iPad Pro - What’s a Computer?
Apple Inc.
TBWA\Media Arts Lab* OMD
Puck
Cook with Her: Challenging The Category By Challenging Stereotypes In The Kitchen
Arla Foods
FP7 McCann Dubai* PHD (UAE)*
Dubai Properties
1JBR: It’s Not For Everyone
Dubai Properties
FP7 McCann Dubai* Magna Global UAE*
FAST MOVING CONSUMER GOODS/FMCG (MULTI-MARKET)
OTHER PRODUCTS & SERVICES (MULTI-MARKET)
WINNERSThe Global Effie Awards honor the year’s most effective global marketing ideas that work in multiple worldwide markets.
2019 Global Effie Winners were chosen after two rigorous rounds of judging in multiple cities across the globe. Top global marketers gathered in London, New York City, São Paulo, and Singapore to select the most effective global marketing communication efforts of the year.
Those selected as winners represent cases that best demonstrated that their objectives were challenging, and the results achieved were significant in the context of the Global competition. This year, Effie Worldwide offered two ways to enter the Global Effie Awards. The Multi-Market track is open to all efforts that have run in at least five countries, while the Multi-Region track accepts entries that have run in at least four countries and two regions.
Award levels – gold, silver and bronze – will be announced and presented at the 50th Annual Effie Awards Gala on Thursday, May 30, in New York City.
Congratulations to this year’s winners. * Indicates lead agency
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GLOBAL: MULTI MARKET
3 2019 EFFIE AWARDS / GLOBAL / FINALISTS
FINALISTSGlobal Effie Awards finalists are determined based on jury scores following a rigorous first round of judging. Becoming an Effie finalist is a significant achievement, indicating that a case is among the most effective examples of marketing communications.
Congratulations to this year’s finalists.* Indicates lead agency
BRANDED CONTENT (MULTI-REGION)
McDonald’s
Big Mac 50th Anniversary
McDonald’s
Golin* The Marketing Store Design by Disruption Osborne CoinageMoving Picture Company
Activision
Call of Duty: WWII Reassemble!
Activision
72andSunny* OMD Imperial Woodpecker
MEDIA, ENTERTAINMENT & LEISURE (MULTI-REGION)
Toyota
Start Your Impossible
Toyota Motor Corporation
Saatchi & Saatchi LA* Dentsu Aegis Network
Cotton Council International/COTTON USA
Look Closer At The Cotton The World Trusts
Cotton Council International/COTTON USA
Cramer-Krasselt*
Babyshop
World Without Walls
Babyshop
FP7 McCann Dubai*
BUSINESS-TO-BUSINESS (MULTI-MARKET) RETAIL (MULTI-MARKET)
GLOBAL: MULTI
AUTOMOTIVE (MULTI-MARKET)
GLOBAL: MULTI-
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Additionally, all finalists will receive points toward the Effie Index – the annual worldwide ranking of marketing communications effectiveness for agencies, advertisers, and brands. The 2019 finalists will be included in the 2020 Effie Index, announced in early 2020.
FINAL ROUND JURYMODERATORBEN RICHARDSWW CSOOgilvy
MIKE BARRETTPresidentHeat
KATE BOWERPresident, Strategic StudioPublicis
TOM BUDAYSVP, Global Head, Marketing & Consumer CommsNestlé
KATE DAGGETTHead, Creative, NAFacebook
ASHLEY FOSTERCreative Agency PartnerFacebook
BOON LAIVP, Global Partner MarketingCisco
MICK MCCABEGlobal CSOPublicis
JOHN PETTY IIIDirector, Social StrategyWieden + Kennedy NY
TAHAAB RAISRegional Head, Strategy & Truth Central MENATFP7 McCann
KRISTI VANDENBOSCHFormer SVP, Global Head, Digital Center of ExcellenceRedhouse at Revlon
4 2019 EFFIE AWARDS / GLOBAL
LONDON JURY
MODERATORNeal DaviesChief Executive OfficerBBDO Dublin
Helen AndrewsManaging DirectorWieden + Kennedy London
Beth BentleyChief Strategy OfficerPortas
Verra BudimlijaChief Strategy OfficerWavemaker UK
Shekhar DeshpandeHead of Strategy, Global Accounts, EMEAFacebook
Hélène DusseauxAssociate DirectorProcter & Gamble Switzerland
Andrew GeogheganGlobal Head of Consumer PlanningDiageo
Dino Myers-LampteyFormer Managing DirectorMullenLowe Mediahub
Michael NicholsonStrategy Director1492 / TBWA
Cat PatersonSr. Director, Brand & CommercialPepsiCo
Jamie PeateGlobal Head of Retail StrategyMcCann Worldgroup
Rachael PettitRegional Head of Marketing, UK, Northern & Eastern EuropeUber
Lex RobinsonGlobal Planning DirectorSaatchi & Saatchi
Jane WakelyChief Marketing OfficerMars Global Petcare
KJ WeirCreative Agency Partner Manager, Global Sales, EMEAFacebook
NEW YORK JURY
MODERATORBen RichardsWW CSOOgilvy
Angela AlvarezManaging DirectorZeno Group
Begoña AristyVP, Marketing, Sabritas BUPepsiCo Mexico Foods
Jeffrey CastellanoGlobal Executive Creative DirectorIBM
Julie ChanGlobal Lead, Consumer EngagementPfizer
Rogério ColantuonoGlobal Strategy DirectorArea 23, An FCB Health Network Company
Jesse DienstagExecutive Director, Head of PlanningGolin
Kathleen DunlopGlobal Brand VPUnilever
Elana GorbatyukSVP, Director, StrategySid Lee
Dominic HanleySVP, Global Strategy DirectorLeo Burnett
Ellen HealySr Marketing Director, Global Consumer EngagementPepsiCo
Tom HydeExecutive Director, Digital StrategyTBWA\Chiat\Day NY
Edlynne LaryeaDirector, Global NeutrogenaJohnson & Johnson
Hannah LawCreative Agency Partner, InstagramFacebook
ROUND ONE JURY
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SÃO PAULO JURY
MODERATORJoão Gabriel FernandesVP, Strategic PlanningAlmapBBDO
Fernanda AntonelliCEOW+K
Ana CesterManager, Client Measurement Agency LATAMFacebook
João CiacoDirector, Marketing DirectorFiat Brazil
Fabiano CouraVP, Managing DirectorR/GA
Renata d’AvilaCSOFbiz
Rodrigo MaroniVP, Strategic PlanningAfrica
Debora NittaHead of AgencyFacebook
Aloisio PintoCSODentsu Aegis Latin America
Erh RayPartner & CEOBETC/Havas
Theo RochaDirector, Creative Shop LATAMFacebook
Hugo RodriguesChairman & CEOWMcCann
Haruyo RodulfoCEOWavemaker Mexico
Marcelo Salles GomesEVPGrupo M&M
Carolina VieiraHead of Acct MgmtDAVID Agency
Kevin ZungCOOWMcCann
SINGAPORE JURY
MODERATORRichard McCabeRegional Strategy Director, APACMcCann Worldgroup
Eric CruzExecutive Creative DirectorAKQA
Matthew DruryAgency Development Lead, APACFacebook
Rafael GuidaHead of Southeast Asia, The Creative Shop, APACFacebook
Ranjit JathannaCSO, APACEdelman
Priyanka NathDigital Marketing Lead, Global Partner MarketingExpedia Group
Venkat RaghavanExecutive Director, Group Strategic Marketing & CommsDBS Bank
Sindhuja RaiDirectorMondelez International
Rubin SuardiPrincipal PartnerMindshare
Måns TeschCSO, Asia Pacific, Middle East & AfricaGrey Group
Dominique TouchaudAssoc Brand Director, Brand Building Integrated CommsProctor & Gamble
Ben WightmanHead of Data Strategy, APACDentsu Aegis Network
ROUND ONE JURYPierre LiptonEVP, Global Executive Creative DirectorMcCann XBC
Sean PatrickSVP, Global Client DirectorCraft WW
Alison PayneVP, Marketing, Mexican Beer PortfolioHeineken USA
Christine SchoafSVP, Global InnovationMomentum Worldwide
Jessica SchollGlobal Brand Leader, AleveBayer Healthcare
Michael StefanskiVP, Global Integrated MarketingMetLife
Dave SurganCreative Agency Partner, InstagramFacebook
Charlotte TansillExecutive DirectorOgilvy
Kieley TaylorManaging Partner, Global Head of SocialGroupM
Sarah WatsonEVP, Global Strategy DirectorMcCann Worldgroup
Jessica WorthingtonGlobal Director, Comms PlanningMindshare
5 2019 EFFIE AWARDS / GLOBAL
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