“Gladhandle is perfectly designed to help small businesses. So much so, that we will be offering this extraordinary service as one
of our key member benefits starting this April.”
-Maureen Petron, NASE Director of Member Services
“Gladhandle is perfectly designed to help small businesses. So much so, that we will be offering this extraordinary service as one
of our key member benefits starting this April.”
-Maureen Petron, NASE Director of Member Services
“We have never seen anything like Gladhandle before! It solves so many problems that hold small businesses back. We are excited for our centers to begin offering it to thethousands of clients they consult and serve each year.”
- Donna Ettenson, ASBDC Vice President of Operations
“We have never seen anything like Gladhandle before! It solves so many problems that hold small businesses back. We are excited for our centers to begin offering it to thethousands of clients they consult and serve each year.”
- Donna Ettenson, ASBDC Vice President of Operations
+
1.2 million small businesses
3
Sales Rep
Customers
4
On average, new customers buy afterthe seventh ‘touch’ from a sales rep. Most reps, however, give up after four.
Fast
Easy to use
Affordable
Integrated
Automated
Personalized
Branded
Diverse
Visually
Compelling
Trackable
Sales Rep Customer
Rapid Media Creation
Brand Automation
Address Book
Branded Communication Manager
11
The interface itself is an innovation!
Drag & Drop / 1 Screen Editing
19
QuickTime™ and aH.264 decompressor
are needed to see this picture.
Sneak Peek
• Electronic - enewsletters, pURLs, landing pages
• Web - websites, minisites, blogs
• Gifts - flowers, edibles, books, promo products
• Print - postcards, brochures, white papers
• Enterprise-level accounts (API developer kit)
• iPhone, Blackberry apps
• Reselling lead lists
• Version for brides, campaigns, consumers, etc...
Future Revenue Potential
Sales & Marketing Plan
Initial Target:Young, Tech Savvy Small Biz Sales
Rep
Associations
Sales & Marketing Plan
(NASE, ASBDC,
SCORE, USCC)
Incentives offeredfor training andpromotion
Associations
Sales & Marketing Plan
(NASE, ASBDC,
SCORE, USCC)
Incentives offeredfor training andpromotion
Online• PPC/Display• Email Lists/pURLs• Press/Blogs• Videos• Enewsletters
Associations
Sales & Marketing Plan
(NASE, ASBDC,
SCORE, USCC)
Incentives offeredfor training andpromotion
Online• PPC/Display• Email Lists/pURLs• Press/Blogs• Videos• Enewsletters
Affiliates(Paid Resellers)
• Marketers• Designers• Corporate Sales
Associations
Sales & Marketing Plan
(NASE, ASBDC,
SCORE, USCC)
Incentives offeredfor training andpromotion
Tradeshows
• Strategic Partnerships• Direct Marketing• Direct Sales
(Target exhibitors)
Online• PPC/Display• Email Lists/pURLs• Press/Blogs• Videos• Enewsletters
Affiliates(Paid Resellers)
• Marketers• Designers• Corporate Sales
Send 1-to-1
BrandAutomation
Send 1-to-Many
Rapid MediaCreator
Address Book
Email Marketing
Print Mailing
Collateral
Competitors
Barriers to Entry
• Recession will hinder competition
• 18-month chase cycle
• Our innovation won’t stop
• The strongest barrier is...
...to become the
accepted platform.
Gladhandle
Designers Customers
Vendors
Resellers
The Accepted Platform
Andy Horner – COO/Inventor
• 10+ years building large websites
• Lead architect - conceiving and constructing web apps
• Expertise in web, print, marketing, branding, sales
Jeff Sims – CEO
• Seasoned manager - 20+ years as executive board member
• Big Sales Experienced - Technicolor, Microsoft, EA Sports
• Proven ability to develop strategic partnerships
Development Team Pillars
• Nick Morgan • Andrew Thorp • Greg Jamerson • Ryan Schlesinger
Team Leadership
Subscription Plans eHandles Discount Monthly Fee
Free 10 None $0
Pro 250 5% $8
Advanced 500 8% $16
Premier 2,500 12% $32
PURCHASES
+SUBSCRIPTIONS
$7$4
$3=
PROJECTED AVERAGE
MONTHLY SPEND PER USER
Business Model
PURCHASES
+SUBSCRIPTIONS
$7$4
$3=
Greeting Cards $2.25 $1.95
Emails 2,500 for $30 2,500 for $22
Business Cards 250 for $19.99 250 for $17.55
Postcards 250 for $145 250 for $125
PROJECTED AVERAGE
MONTHLY SPEND PER USER
Products Market Price Gladhandle Lowest Price
eg. Constant Contact
eg. Hallmark
eg. VistaPrint
eg. Modern Postcard
Business Model
Year Users Revenue Pre-Tax Profits
2009 1,000 $21,000 ($348,990)
2010 10,000 $840,000 ($339,400)
2011 75,000 $6,300,000 $2,270,000
2012 250,000 $21,000,000 $9,993,000
2013 600,000 $50,400,000 $27,441,000
Projected
Financial Projections
• Primary goal - Gladhandle Acquisition
• Secondary goal - Digital Print rights for 2 years
• Set up to operate and succeed independently
• Below market pricing contract in development
• Founders incentivized to stay on board
$800,000 YTD investment
Relationship withProgress Printing
$1 MillionSeeking
Offering Preferred Equity
Final Benchmark
Sustained Profitability
Objective
No 2nd Round
Investment Plan
Customer Support Program
4 Offshore Contract Developers
Sales & Marketing $150,000
Operating Expenses $90,000
TOTAL $1,000,000
$300,000
$110,000
4 Onshore Salary Developers $350,000
Use of Funds15 Month Budget
• Target acquisition date - early 2014
• 600,000+ users / $50 million+ revenue
• Potential buyers: HP, Adobe, VistaPrint, Amazon
Marketing software case study: HP acquired Exstream
Software in 2008 for reported $1 billion — 10x their
annual revenue.
+
Exit Strategy
In Closing• First-to-market product-based web app with huge market
• 2 prominent launch partners with perfect fit users
• Many profit centers and growth possibilities
• Perfect time to create and control this space
• Able, hungry team packed with experienced leadership
• Ground floor investment opportunityWe invite you to join us to take this beach and take Gladhandle all the way!
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