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Page 1: Getting Other People to Care - Social Media Breakfast CT

Getting Other People to Care

Social Media Breakfast CTDecember 3, 2010

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#1 Thing You Need to Learn:

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Not everyone cares, but someone does and knows others who do, too

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So why me?

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It is wonderful to create.Akira Kurosawa

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Take Away #1Everything is changing

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Shaving with a face full of novocaine

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Take Away #2Emotion trumps logic

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(r)evolutionary

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Compassion: suffering together

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Evokes a specific action

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What if you could know about all the worldʼs suffering?

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Focus on specific actions

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Take Away #3Powerful stories are the answer.

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Everyone is overwhelmed with brands, messages, and options.

(You will see more than 4,000 ads today.)

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Story anchors facts.

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Story evokes emotions.

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Story inspires action.

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Take Away #4Show me what you did with the last $100 to get the next $100

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Take Away #5Give others the tools to tell their story about you

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Brands need to become platforms on which creative people can build.

- Scott Belsky

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People give to people

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Five Take Aways1. Everything is changing2. Emotion trumps logic3. Powerful stories4. The last $1005. Others tell your story

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Examples

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Questions?

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Scott HendersonTwitter: @scottyhendoEmail: [email protected]: rallythecause.comCompany: causeshift.com