1. get people to open your emails Tips For Writing Effective
Email Subject Lines Finding New Lands iViai| Lands Technologies A I
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2. ONE OF THE MOST IMPORTANT ELEMENTS OF EMAIL MARKETING IS
WRITING SUBJEOT LINES THAT OET PEOPLE TO OPEN YOUR EMAILS.
3. HOW MANY TIMES HAVE YOU RECEIVED A MARKETING EMAIL FROM
SOMEONE AND NEVER OPENED IT?
4. CHANCES ARE MORE THAN . ONCE, AND MORE THAN UKELY, IT'S
BECAUSE THE SUBJECT mmmme I c
5. EFFEOTTIIE EMAIL SIIBJEGT LINES TTIAT GET YOUR SIIBSORIBERS
TO OPEN YOIIR EMAIL?
6. til Heep the subject line short
7. Ideally, you should keep your subject line to 50 cncirocters
or less.
8. Il'T TCICII, the SIWOTEGF, the DGTIGTI
9. I. ___; _ I I-. """i~_ . ~ / _, ,. . Nb. ii 112 voicl (RPS
and excicmation pointslil I I u . Iv. -1. . _ I] V/ -6*"
10. It is tempting to write your email subjects in oil cope
with exclamation points ot the end, but this is one of the most
Ineffective ways to craft 0 subject line.
11. it mdkes your email look spdmmy, so keep the exclamation
points dnd copitdi letters to 0 minimum.
12. S 113 Oont use certain words A
13. Studies have SITOWi'T EIWOTI CGTEOIFT WOi'dS TIUITT
SUDSCFIDGFS Off.
14. These words include free, "help, " "assistance, " and
donate. { r , _ . , . I irii ii TTT ii I ti
15. 114 Tell, clont sell
16. @ Your subject line should tell what the email is about,
not sell something. . a~ . ;;. ..= A. . . _ an . -4 __ _ _ A " - -
/ car" 1 ' - $1-. " i .2. / " 9- a'n-. :ke---'--s-v-. - . _ If, . -
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17. if you're emailing about a new product or service, then
focus the subject line on the benefits of your new product.
18. Finding New Lands I/ iaiiLands Technologies iW. i/
19. R5 i"isIi cs. question
20. One of the most effective techniques for writing a subject
line is to ask your subscriber 0 question that he/ she will answer
yes to. ~. _
21. By crafting a yes question, your subscriber will want to
see how you can fix his/ her problem.
22. For example, "Are you tired of starving yourself to lose
weight? makes the reader say "YES! " and want to learn more about
your email. / I;/7// /// /U / / 1 N / ///70 NW / 5 / H . M, / /7//
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23. #6 Say something obscure
24. I. 'I'xS A YSTERY l Pique your subscriber's interest by
being a little obscure in your subject line.
25. 7 ,3 For instance, if you are emailing people about a 3 .9
free ebook, use a subject line such as "I poured I2 my brain into
this. " People will be naturally curious I I . A about what you
"poured your brain into. .1 '
26. 0. #7 Start a thought
27. I-IEIGHTEN YOUR Sins I Another tactic is to write your
email subject as a start of a thought - sort of C1 "flll ih the
blank for the reader to complete.
28. Let's say you are emailing about a new webinar. @
29. Your subject line may be "Aren't webinars great when. -. or
The one great thing about webinars ls. ... " See how these subject
lines make people want to learn more?
30. til} (recite ca sense or" urgency
31. People have a natural inclination to not want to miss out
on something, and you can tap into this feeling with your email
subject line.
32. Be careful, though, not to sound too sales-y or desperate.
/ .-, __; ._; r
33. _ '3'-It For example, 3 . . P if today is the last day for
a special discount, ' ' try an email subject line like . _ "I would
hate for you to miss this. That will inspire a reaction more so
than . y , Today is the last day of my special discount.
34. till The FROM line is equally important
35. Hand in hand with an effective subject line is an
appropriate "from" line.
36. Q/ _inI. ,~z/ /.' 5!, /(4rj, g, l'-i, :i- : l .1?! Danytas
/ :;n_> wt, E I I , .' I Unless you are a big A . brand avoid
using I Z-2 - 1 . . F? q _ my gt: on? was jg$lll"" lropicanc / T T
your company namei ' in the from line. TBL= r~= uKFEl: =, Ul'3;
,'-'f; ;' NE WRIGLEY ' "': :fP"_5l'. -"* I7/7II;5L7l Trident -vt=
t='= i ml . L E Green Ch E , I, fe/ age . . B X. I . (;, -mt eenos
czar; : 31- ~. com; evian -Wu . ~ ~,
37. instead, use your first and last name just as you would if
you were sending out personal emails.
38. WHEN GRAFTING AN EMAIL MESSAGE, SPEND AS MUCH TIME W _,
RITING THE SUBJECT LINE AS iii--. ;F~ Nieetat , . 3;/ .2 3: Li Ml
if a E? . "'j. " I I g i t ? imq~ 7 . . . . . L . t 1: " I ' W
39. EA some EXPERIMENTWITH THETVPESOF thing EMAIL SOBJEOTS THAT
IliOli| ( news iizsriiiirii vuuiiAuiiiisiii: E.
40. WHILE THERE IS A LOT or DATA ABOUT EFFECTIVE SUBJECT LINES,
THERE IS NO TRUE FORMULA, AS IT DEPENDS ON YOUR i3usiiiiEsrs,
MESSAGE AND AUDIENCE.
41. HOWEVER, ONCE YOU MASTER THE ART OF EMAIL SUBJECT LINES,
YOUR EMAIL MARKETING STRATEGY WILL BE ONE OF THE MOST COST
EFFECTIVE 8 PRECISE TOOLS IN YOUR MARKETING ARSENAL. EA Finding New
Lands Ma i I Lan ds Technologies
42. Hes we do email marketing uzz I Marliet Research and
Pinalyticsl New Product Testing and launch Generate leads I Promote
Hour Brand I Increase Sales Per (ustomer I Generate Tratlic and
(reate 5 Finding New Lands lViaiiLands Technologies G)@ i_' A I
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