Kurt ShaverThe Sales Foundry
Get To Sales
Why Use LinkedIn?
How to Leverage LinkedIn
Taking it to the Next Level
Agenda
100 MILLION
I need help ___________________.
Ideal Prospects,Partners,
Suppliers,…
Knows Ideal Prospect
Rolodex
Linked Shows Your Connection’s
Connections
Main Benefit: More Referrals
Objectives
Find People
Be Found
Business photo Headline (attention grabbing) Description (keywords) Website, Facebook, Twitter links Work History/Education Phone number And much more…
1. Be Found – Professional Profile
No. 1 LinkedIn Tip:
“Get a professional headshot, not the one of you in front of a mountain or lake that you use on Facebook.”
Photos for _________ Employees
Profile Example: Photo
Not ThisThis
Profile Example: Summary
Not ThisThis
Professional Experience:30 years in strategy and research40 new product launches50 different industries: Consumer & B2B60 sales & advertising campaigns1,000 facilitated meetings and interviews12 international markets including:London, Paris, Munich, Glasgow, Oslo, Basel, Montreal, Toronto, San Juan, Sydney, Singapore and Hong Kong
Marketing Consultant
Growing Your Connections
You
Clients Suppl
iers
PeopleWhose Biz Benefits
EmployeesPast
Referral Give/Gets
Friends &
Family
Real World Networking Groups
OnlineNetwork
ing
# of Connections for _______
0
50
100
150
200
250
60 47
250
All 76 1st 73Recommended
Import database People You May Know Who’s Viewed Your Profile Search Browse Group members Browse Co. employees
Grow Your Connections
1. Add to network OR
2. Get introduced OR
3. Accept invitation
Find Them Action
Recommendations
Example: Recommendation
Not ThisThis
“__________________ is highly knowledgeable and experienced in the podcasting arena. With _______, complex concepts are easily understood. And if you're writing a book or need assistance with the process, she's an excellent choice. She truly is the Author-izer.”
Baylan Megino, Owner, White Light Associates
0 Recommendations or
“____________ is great.”
Groups
Showcase your expertise:
Updates
Comments
Questions/Answers
Discussions
Promotions & Events
Social Media (People Publish)
2. Find Customers- Search
All LI 100M
2. Find Customers- Search
All LI 100M
“Meeting Planner”OR “Event Planner”
2. Find Customers- Search
All LI 100M
50 Mls 2,402
“Meeting Planner”OR “Event Planner”
2. Find Customers- Search
All LI 100M
Friend of Friend (2nd
Level) 161
“Meeting Planner”OR “Event Planner”
Personal Referrals
2. Find People – Rapport Research
• Leverage Profile Info
• Ask Your Connections
• Study Company Page
Who Am I?
Interests: • Commuting by bike to work
• Wood working
• Hiking
• Traveling
• Member of Sausalito Yacht Club Harry Chapman
1. Drag-n-Drop Sections
2. Embed Video
3. Pick a Zip
4. Profile Organizer
5. Boolean Search (AND, OR, NOT)
5 Advanced Tips
Summary
Why Use Linked Profiles Building Connections Networking Sources Recommendations Groups Q&A Updates and Comments Searching for Prospects Company Page
Mobile Effective Writing Tips Applications Personal Settings Help Resources InMail Premium Account Recruiting Employees LinkedIn News Feed Leveraging Video
Want Some Assistance?
Individual Coaching• Your Issues• Your Schedule
Group Coaching• Shared Issues• Fixed Schedule (4 X 1
hr.)
BACN Business Booster
Individual Coaching Group Coaching
25% Off
Today
Live SeminarAugust 17
SFO
Kurt Shaver, (707) 542-9022, www.thesalesfoundry.com
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