Download - Geneva, 7-9 March 2007 Brian Droessler Business Development, Continental Automotive Systems.

Geneva, 7-9 March 2007

Brian DroesslerBusiness Development,

Continental Automotive Systems

The Fully Networked Car Geneva, 7-9 March 2007

2Continental Automotive SystemsTelematics Business Unit

o July-2006 Continental Automotive Systems acquired Motorola’s Automotive Business

o Telematics Business Unit brings a long history of Telematics and Bluetooth solutions

• Ford Rescue 1996• GM OnStar• BMW Assist• Mercedes Tele Aid• Multiple Bluetooth and connectivity units• Over 12M units total shipped

o Continental Automotive Systems is committed to safety, security, and connectivity

— Re-signing MoU


3Industry’s Role in Accelerating the Roll-out of eCallA Tier 1 Supplier’s Perspective

o European Commission’s initiative of having a pan-European automatic crash notification system, is a critical step in reducing overall traffic injuries and fatalities

• Nearly 2500 lives may be saved with such a system• Public support is high• Benefits to society are clear

o Why hasn’t eCall progressed as quickly as planned?o What needs to happen to achieve a timely introduction of

eCall?


4State of eCall

o European Commission• Urging adoption by all parties

o Member States• 9 out of 25 members have signed MoU

o PSAPs• Require funding for updates and coordination

o Automobile Manufacturers• Desire a cost efficient solution

o Service Providers• Need to maintain business case and their value add options

o Mobile Network Operators• Desire minimal infrastructure changes

o Consumers• Want enhanced safety and life saving benefits

o Tier 1s• Looking for innovations to help balance the above


5Summary State of eCall

o Many parties are required to make eCall a successo Next step involves the Commission and Member States

reaching agreement along with political and financial commitment to eCall

o However, the burden of eCall roll-out does not fall solely on the European Commission and Member States to move forward

o Industry must continue to do its part• Standardize approaches• Collaborate on value add• Develop solutions


6Tier 1 Perspective – Recommendations

o How can Industry help create a timely introduction of eCall?

1. Collaboration between industry players2. Use of agreed upon standards3. Minimize overall costs4. Evolutionary view


71. Collaboration between industry players

o Collaboration between industry players around a common solution is crucial to a pan-European launch of eCall

o Member States and PSAPs need to see a clear consensus on the platforms, protocols and methods used to realize eCall

o The eCall demonstrator presented here is one example of the collaboration needed between Industry players to help accelerate eCall

o The next collaboration must include working with existing service providers and call centers to establish a means for these partners to continue to offer and expand the value add they bring

o Continental Automotive Systems invites the Commission, Member States and other Industry partners to help enhance the eCall demonstrator project


82. Use of agreed upon standards

o To realize a pan-European approach in a timely manner requires a consistent solution that adheres to agreed upon open standards put forth by such groups as ETSI and the eCall DG

o This will help Member States, PSAPs, and Industry focus on a single method across Europe

o Using existing expertise and technologies, the time to implement the eCall system can be shortened

o Existing Telematics Service Providers (TSP) implementations can contribute to the standards as well as adopt standards


93. Minimize overall costs

o Every player in the value chain seeks lowest possible costso Minimizing the costs of upgrades and hardware for in-vehicle,

PSAPs and MNO are critical for timely roll-outo In-band modem technology represents an efficient method to

minimize costs across the value chain and accommodate future changes in carrier’s network technology

o Bluetooth and embedded solutions are both technically viable.

• Bluetooth solutions, if implemented correctly, offer potential in-vehicle hardware cost savings.

o Industry needs to work to balance the costs of these solutions with the benefits and reliability


104. Evolutionary view

o As the Commission, Member States, and Industry continue to work together, there will need to be a balance between the “ideal” system and that which will allow for a timely roll-out

o A generation 1 eCall system may involve several possible products simultaneously

• Embedded• Bluetooth• With TSP• Unique systems that can be updated for eCall later

GPS

Vehicle Bus

Embedded NAD

Other I/O

eCall Processor

MNO

PSAPIn-band modem

MSD formulation

In-band Modem

Service Provider

- Build in eCall Capability- Activate/update in future

- Early launch based on existing telematics service provider

Telematics Services

Processore112

services


114. Evolutionary view

o To move quickly, Industry should focus on the basics of eCallo Generation 2 systems will improve upon the firsto This evolution will help speed implementation, grow the value

add of these systems and help improve the overall business case

Bluetooth SystemsEmbedded Systems

Generation 1Basic Functions

- eCall

Generation 2Value Added

- Modular

Generation 3Integration

- Expandable

BluetootheCall Processor

Embedded NAD

eCall Processor

BluetoothValue Added

Services Processor

WiFi

Entertainment

eCall Processor


Services Processor

WiFi

Entertainment

GPS

GPS

GPS

Embedded NADeCall

Processor


Services Processor

WiFi

Entertainment

Embedded NAD

eCall Processor


Services Processor

WiFi

Entertainment

eCall Processor

GPS

Embedded NAD

GPS

GPS


12eCall Demonstrator

Bluetooth

GPS

Vehicle Bus

Embedded NAD

Other I/O

Ecall Processor

MNO PSAP

In-band modem

MSD formulation

In-band Modem

o Collaboration between Continental, a major MNO, Airbiquity and Swissphone

o Implements a bench level eCall demonstrator o One of the first end-to-end demonstrations to use eCall standards and

methods introduced by eCall Driving Group• In-Vehicle System integrating NAD, GPS and eCall processing – Continental• Formulates Minimum Set of Data (MSD) upon crash event detection -

Continental• In-band modem data transmissions - Airbiquity• Uses existing Mobile Network Operator (MNO) network - a major MNO• Public Service Answering Point (PSAP) terminal shows location of incident -

Swissphone

o Initial demo complete and tested Oct-2006 MNO


13Collaboration – eCall DemonstratorResults & Next Steps

o Partners were able to quickly implement the system using existing technologies and recommendation of eCall DG

o Not optimized yet for timing, but very promising results of end-to-end system

o Next steps involve expanding the feature set

Monitor for trigger

event

Initiate emergency

call

Formulate MSD

Transmit MSD to MNO/PSAP

MNO detects 112

call and routes to

PSAP

PSAP receives

and decodes

MSD

PSAP acks receipt and

maps location

PSAPMobile

Network Operator

In-Vehicle System (IVS)


14Conclusion

o Continental Automotive Systems commends the efforts of the Commission, Industry, and Member States thus far in the progress towards implementing eCall

o Recommendations for Industry:• Collaboration between industry players

— Continental Automotive Systems invites the Commission, Member States and other Industry partners to help enhance the eCall demonstrator project

• Follow recommendations of DG eCall, ETSI and other standards bodies

— Ensures a consistent pan-European implementation• Minimize overall costs across the value chain

— Balance the costs of alternative solutions with the benefits and reliability• Evolutionary view - solutions that are updateable and expandable

— Over time, multiple solutions will likely exist simultaneously and will evolveo Continental Automotive Systems is ready to support automobile

manufacturers with solutions that allow early introduction of emergency calling while protecting for eCall implementation

o With these activities, Continental Automotive Systems believes that Industry can help the Commission and Member States move forward with eCall