Download - Gd Market Print Mk11

e v e n t o p p o r t u n i t i e s

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2 0 1 1 m a r k e t m e d i a k i t

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s n a p s h o t

ratebase .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 250,000

Frequency .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7x/year

established ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1994

subscribers .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .96%

a u d i e n c e GardendesiGn GardendesiGn.com

Male/Female .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35%/65% 39%/61%

Median age ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 53

Median hhi ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $141,318 $135, 621

home owners... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96% 96%

Median net Worth ... . . . . . . . . . . . . . . . . . . . . . . . . . . . $623,584 $600, 787

Source: MMR 2010, HOH $100,000+

g a r d e n d e s i g n is the future of the home: a

new era in which the boundary between indoors and outdoors is

erased, and nature is an integral part of sophisticated design. every

issue is a meeting place for a new generation of professionals and

enthusiasts from all over the world who have an intimate connection

to the natural environment and a distinctive sense of style. garden

design looks at the home not as a mere showcase for material things,

but as an ever-changing expression of the people who live in it.

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e d i t o r i a l h i g h l i g h t s

garden design depart Ments

hothousea lively, eye-catching, ever changing roundup of news from the worlds of gardening, landscape design, horticulture, home design, and more: from new products to awards competitions to travel opportunities to exhibitions and beyond.

growcelebrating the pleasures and possibilities of a single kind of plant, delivering the gratifying level of detail and thoroughness that is a hallmark of the new garden design.

vistagarden design honors the literary, artistic, and emotional aspects of gardening as much as it does hands-on advice.

knowThis is our back-to-basics, how-to boil-water, from-the-ground-up advice section, designed to provide beginning or aspiring gardeners with the motivation they need to start a new project.

styleour style section is guided by the principle that the boundary between indoor and outdoor is fluid. Thus, our notion of style encompasses furniture, fabric, and wallpaper as much as plants, trees, and landscaping.

entertainingprovides readers real-world advice on how to make their outdoor space the perfect setting for dinner parties, cocktail parties, brunches, picnics, and more. and it shows them how to bring a garden-like feel to indoor living spaces.

edibletips on cultivating heirloom fruits and vegetables; advice on planting herbs; lots of great recipes; even instructions for making your own garden-sourced cocktail bitters and liqueurs.

profileBehind all great gardens are fascinating personalities, and this is where we tell their stories, whether it’s a close up look at a groundbreaking sustainable landscape pioneer or an intimate portrait of an inspiring home gardener.

almanacThis is garden design’s community forum, a space in which readers can share pictures of their gardens, convey garden news from wherever they happen to live, seek advice (and give it), and offer lively first-person anecdotes on the pleasures of gardening.

improvinghere, we provide hands-on tips and tools for upgrading and maintaining the bones of the home and garden: architectural innovations, new technologies, and breakthroughs in sustainable hardscaping.

museour back page is devoted to a single, evocative image or thought that epitomizes the wise old axiom “nature is the muse of all gardeners.”

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January/FeBruaryunique Ferns: the essential guide * The Freshest ideas for garden-to-table eating * The timeless elegance of Wrought-iron Furniture * The splendor of victorian glasshouses and conservatories * rediscovering cut glass * Why We love Black Flowers and other dusky Jewels * natural Beauty: our Favorite herbal soaps, Body products, and More * destination Marfa: The hidden treasures of texas’ art Mecca

ad close .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11/09/2010

Materials due ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11/19/2010

on sale .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .01/04/2011

Marchstyle preview! The Best new Finds, from plants and Furniture to tableware and lighting; PLUS: The Boldest design innovations for your garden * transforming your home with indoor trees: a complete guide * Brand-new Blooms: 2011’s prize roses * perfect potting tables * The rabbit’s guide to your garden: Failsafe Bunny-proofing strategies

ad close .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01/10/2011

Materials due ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01/12/2011

on sale .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03/01/2011

aprilThe Big garden challenge: seasoned experts tackle the toughest problems * inside out: interior designers on outdoor style * travel special: The transcendent Beauty of Kyoto * Making the Mud room your Favorite place in the house * great itineraries: The ultimate hudson river valley garden tour * resources: our Favorite nurseries in the u.s. * how to Throw a sumptuous garden-Themed dinner party

ad close .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 02/04/2011

Materials due ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 02/08/2011

on sale .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03/29/2011

May/Juneisland style: Making your home a Four-star resort * surprising ideas for creating outdoor sport and recreation areas * The natchez trace: a trip through the south’s hidden eden * entertaining special: a garden cocktail party, including the Freshest drink ideas * The power of single-color design Themes, indoors and out

ad close .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03/14/2011

Materials due ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03/16/2011

on sale .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05/03/2011

July/augustspecial Feature: The garden at night! includes plants, designs schemes, and other resources for Bringing out your garden’s nocturnal glories * natural Beauty: The skin-rejuvenating Wonders of succulents * travel special: The secret garden paradises of Buenos aires * inside out: new york interior designer Jennifer post takes on the garden * great itineraries: a tour of philadelphia’s Famed Window Boxes * splendor in the grass: reviving the art of the picnic * garden-to-table: a chef ’s ultimate summer tomato sandwich; PLUS: perfect grilled vegetables, the Best Kinds of Wood for Barbecuing, and more

ad close .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05/04/2011

Materials due ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05/06/2011

on sale .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06/28/2011

septeMBer/octoBerthe tree issue! appreciating, conserving, and cultivating america’s greatest species * Below the Branches: the Beauty of Bark, and how to Make the Most of it * travel special: The World’s Most romantic tree-lined allées * The art of espalier: Mastering the craft of training trees * PLUS: garden-to-table: a Farm-Market tribute, from autumn Fruit tarts to stylish Market Baskets and More

ad close .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 07/08/2011

Materials due ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 07/12/2011

on sale .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .08/30/2011

noveMBer/deceMBeramerican heroes: a special Feature celebrating the country’s Most innovative and inspiring horticulturalists, landscape architects, and home gardeners * american classics: achieving old-Fashioned comforts in the Modern garden * Wildflower special: how to Make Them Thrive; plus: a visual homage to the Wildflowers of provence garden scents: The sensory pleasures of lavender, roses, and More inside out: a special holiday edition Featuring interior designer Thomas Jayne * travel special: southern italy’s Winter gardens

ad close .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09/01/2011

Materials due ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09/06/2011

on sale .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10/25/2011

Garden Design reserves the right to make any changes and additions. The editorial calendar is

updated as needed.

2 0 1 1 M a r K e t c a l e n d a r

2 0 1 1 M a r K e t ca le n da radvertising in the Market allows you to reach garden design’s affluent readers who are highly engaged with the magazine and passionate about indoor and outdoor design. garden design Market also offers special advertising sections, featuring the best products for designing, planting, decorating and entertaining at home and in the garden.

January/FeBruarymarket special section: outdoor livingBuilding an outdoor oasis for the entire family with unique and comfortable garden structures. Featuring pergolas, trellises, greenhouses, conservatories, arbors, jungle gyms, playhouses and more.

ad close ............................................. 11/09/2010

Materials due ..................................... 11/19/2010

on sale ............................................... 01/04/2011

Marchmarket special section: spring spotlight planning and preparing for the new season with a showcase of new products, flowers, edible plants, tools and accessories, garden art, décor and more.

market special section: garden-to-table Bringing garden-fresh ingredients and seasonal flavors into the kitchen. Featuring edibles, herbs, composting, tableware, flowers, arden art, décor and more.

ad close ............................................. 01/10/2011

Materials due ..................................... 01/12/2011

on sale ............................................... 03/01/2011

aprilmarket special section: entertaining guidecreating an inviting indoor/outdoor space for guests with the best products for seasonal entertaining. Featuring edibles, furniture, kitchen & tabletop items, décor and more.

ad close .............................................. 02/04/2011

Materials due ....................................... 02/08/2011

on sale ................................................ 03/29/2011

May/Junemarket special section: entertaining guidecreating an inviting indoor/outdoor space for guests with the best products for seasonal entertaining. Featuring edibles, furniture, kitchen & tabletop items, décor and more.

ad close .............................................. 03/14/2011

Materials due ....................................... 03/16/2011

on sale ................................................ 05/03/2011

July/augustmarket special section: outdoor livingBuilding an outdoor oasis for the entire family with unique and comfortable garden structures. Featuring pergolas, trellises, greenhouses, conservatories, arbors, jungle gyms, playhouses and more.

market special section: garden-to-table planning and preparing for the new season with a showcase of flowers, edible plants, tools and accessories, garden art, décor and more.

ad close ............................................. 05/04/2011

Materials due ..................................... 05/06/2011

on sale ............................................... 06/28/2011

septeMBer/octoBermarket special section: design showcaseplanning and preparing for the new season with a showcase of flowers, edible plants, tools and accessories, garden art, décor and more.

ad close ............................................. 07/08/2011

Materials due ..................................... 07/12/2011

on sale ............................................... 08/30/2011

noveMBer/deceMBermarket special section: design showcaseplanning and preparing for the new season with a showcase of flowers, edible plants, tools and accessories, garden art, décor and more.

market special section: gift guideplanning and preparing for the new season with a showcase of flowers, edible plants, tools and accessories, garden art, décor and more. get in the seasonal spirit with inspired ideas for holiday giving and entertaining.

ad close ............................................. 09/01/2011

Materials due ..................................... 09/06/2011

on sale ............................................... 10/25/2011

2011 special section close dates are subject to change.

Featured product exclusive monthly positioning Within each Market special section, garden design will highlight one brand with featured product positioning and bonus online exposure. your ¼-page ad will receive a custom-designed “Featured product” seal driving readers to gardendesign.com for more information. online, your brand will receive a listing within the popular products channel, including company information, images and a link to buy. additionally, your brand can present a limited-time special offer for garden design readers, which will be promoted in-book and online. $1,000 net, plus ¼-page brand ad in special sectionThis opportunity is available on a first-come, first-served basis.

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JaMes oseland Editorial Director James oseland has been the editorial director

of garden design since 2010 and the editor-in-chief of saveur since 2006. during his time at

saveur, the magazine won an asMe for best single-topic issue and more than 10 James Beard

awards, among many other accolades. prior to his time at garden design and saveur, he was an

editor at Vogue, Organic Style, and Mademoiselle. in 2006 his book, Cradle of Flavor: Home Cooking

from the Spice Islands of Indonesia, Malaysia, and Singapore, was published; it went on to win awards

from the James Beard Foundation and the international association of culinary professionals and

was named one of the best books of that year by Time Asia, The New York Times, and Good Morning

America. oseland has appeared extensively on american and european television, including The

today show and Bravo’s top chef Masters, where he appears as a weekly judge; he is also a frequent

guest on radio programs, including The splendid table. he is a lifelong, avid (some would say

obsessive!) home gardener.

WilliaM l. haMilton Editor-in-Chief William l. hamilton comes to garden design from ten years as a reporter and

editor at The New York Times, where he covered style, design, and lifestyle trends. prior to The Times, hamilton was the editor-at-large at

Martha Stewart Living and an editor at Elle Décor, Metropolitan Home, and Art & Antiques

magazines. he was also publications editor at hart howerton, an international architecture

and landscape architecture firm. hamilton is the author of Shaken and Stirred, a 2004

harpercollins book based on his cocktail columns in The New York Times, and Alone

Together, a true story of a couple’s 40-year sojourn on a remote Maine island, published by

Boxed Books in 2007. an urban farmer, hamilton spends his downtime in his garden in the

heart of astoria, Queens, and travels by truck, a 1966 Ford F100 long-bed pickup. he also

collects classic modernist furniture. The truck comes in handy for moving sofas.

aWards Garden Writers Association

2010 winner: silver awards of achievement• overall product – Magazine: over 100K – sept/oct 2009• Writing – Jenny andrews, “a change in the Weather,” March 2009• photography – Jonathan Whittle, “Brazilian Bravura,” Jan/Feb 2009• graphic design – donna reiss, “reading palms,” Jan/Feb 2009

2009 winner: silver awards of achievement• overall product – Magazine: over 100k – May 2008• Writing – Jenny andrews, “good enough to eat,” Jul/aug 2008• Writing – adrian Bloom, “living rivers,” March 2008• photography – c. stickel & J. Whittle, “spanish treasure,” sept/oct 2008• graphic design – donna reiss, “simple geometry,” sept/oct 2008

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r e a d e r p r o F i l e

g a r d e n d e s i g n

delivers a highly affluent, influential and sophisticated audience in-book and online.

Garden desiGn GardendesiGn.com

Male/Female .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35% / 65% 39% / 61%

age18-49 ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42% 40%

25-54 ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61% 54%

Median age ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52 53

educationcollege graduate+ .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52% 51%

postgraduate degree .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21% 20%

statushome owners .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96% 96%

Married .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87% 93%

any Kids .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37% 38%

employmentprofessional/Managerial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61% 59%

any chief officers .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20% 15%

personal income$100,000+ ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29% 30%

Median ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $70,616 $71,860

household income$150,000+ ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43% 40%

$200,000+ ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18% 21%

Median ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $141,318 $135,621

total asset value (inc. principle residence)$1,000,000+ ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37% 30%

Median net Worth ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $623, 584 $600, 787

home value$500,000+ ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23% 18%

Median ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $355,295 $324,414

Source: MMR 2010, HOH $100,000+

r a t e s a n d s c h e d u l e s

MarketadvertisingpartnershaveaccesstoGardenDesign’shighlyaffluentreaderswhoareengagedwiththemagazineandviewtheirhomes—insideandout—asacreativeexpressionofself.GardenDesignwillcustom-buildyouradusingourstylishlyformatted¼-and⅛-pagelayouts.

market 2011 ratesFour-color 1x 3x 4x 7x

¼ page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,870 $3,795 $3,720 $3,565

⅛ page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,540 $2,470 $2,435 $2,335

market 2011 scheduleissue space closing materials closing on-sale

January/February . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11/09/10 11/19/10 01/04/11

March . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01/10/11 01/12/11 03/01/11

april. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 02/04/11 02/08/11 03/29/11

May/June . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03/14/11 03/16/11 05/03/11

July/august . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05/04/11 05/06/11 06/28/11

september/october . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 07/08/11 07/12/11 08/30/11

november/december . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09/01/11 09/06/11 10/25/11

*Rates effective with January/February 2011. Close dates subject to change.

market specs all images and logos must be supplied in high resolution (300 dpi)

gardendesignpraes

trudssisNonpultaVerazi

Kyoto City of nature

Great Historic GardensEasy Spring Flowers12 Edible Plants

The Great Gardens of Scotland Full-Proof Roses

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Archie’s Island FurniturePremium Adirondack Furniture constructed with environmentally harvested Malaysian mahogany. Known for our 28 stunning custom colors, our furniture is now available unfinished and in a standard color palette as well. Affordable pricing on these new options. Call for details or visit us online.

800-486-1183 www.archiesisland.com











Superior Succulents Straight to Your GardenFor rock gardens, xeriscaping, drought-resistant plantings and more, see the difference with Santa Rosa Gardens’ succulents. We specialize in plants you won’t normally find at your garden center or superstore, so your garden will shine like no other! Explore the largest availability of succulents, ornamental grasses, perennials, ferns, hostas, daylilies, flowering bulbs, tropical palms and aquatic plants, plus gifts for gardeners. Browse our online catalog and sign up for our monthly gardeners’ newsletter.

866-681-0856 www.santarosagardens.com [email protected]










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1/8 Horizontal ad example

image size: 1.75” W x 2.125” h

headline: up to 4 words

text: 25 – 50 words, plus phone number,

company email address and url

1/4 Vertical ad example

image size: 3.625” W x 2.25” h

headline: up to 6 words

text: 45 - 75 words, plus phone number,

company email address and url

logo included

please send materials to:

courtney Janka, production Manager | 407.571.4798 | [email protected]

contact: laurie sanders, advertising representative | 407.571.4541 | [email protected]

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M a r K e t a d v e r t i s i n g o p p o r t u n i t e s

in-book frequency added-value

7x ¼- page ads: $24,955Full-year eXposure For your Brand in garden design, plus a roBust added value pacKage: (total value $8,500)

• (1) enewsletter sponsorship via 300 x 250 banner unit

• 60,000 bonus run-of-site banner impressions

• gardendesign.com company profile within products channel for 1 year

• rotation within products channel landing page carousel for 1 month

7x ⅛- page ads: $16,345Full-year eXposure For your Brand in garden design, plus a roBust added value pacKage: (total value: $6,625)

• 45,000 bonus run-of-site banner impressions

• gardendesign.com company profile within products channel for 1 year


4x ¼-page ads: $14,880added value (total value: $2,100)

• gardendesign.com company profile within products channel for 4 months


4x ⅛-page ads: $9,740added value (total value: $1,600)

• gardendesign.com company profile within products channel for 4 months

3x ¼-page ads: $11,385added value (total value: $1,250)

• gardendesign.com company profile within product channel for 5 months

3x ⅛-page ads: $7,410added value (total value: $500)

• gardendesign.com company profile within product channel for 2 months

*garden design can also build custom in-book and online marketing programs based on

your timing, budget and brand objectives.

All added value is offered based on advertising commitment with Garden Design. Added value will be fulfilled at end of paid

schedule and online impressions are subject to inventory availability. Added value to completed in fiscal year.