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Cool Vendors 2016: Features, Fads, and Disruptions Lie on the Path to Growth
Daryl Plummer
3 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
“Cool Vendors”
Generate and Elevate Digital Disruption
Gartner's definition of a cool vendor is a small company
offering a technology or product that is:
· Innovative — It enables users to do things they couldn't do before
· Impactful — It has or will have a business impact; it's not just
"technology for the sake of technology"
· Intriguing — It has caught our interest or curiosity during the past
six months or so
Our research is structured so that you can quickly determine
what is cool about the vendor, what its challenges are and
who in the buyer organization will benefit from the vendor's
offering.
4 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Lead from the Front
A “support” role is great – until things
begin to crash down on you.
5 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
2015: This Looked Like a "Crash" Story…
Absent constant currency, IT spending is trending down.
4Q14 1Q15 2Q15
Global IT Spending in Current U.S. Dollars –
2015 Growth
-0.9%
-4.9%
3662
35233.2%
3828
6 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
2016: Overall Tech Spending
Growth in US Dollars is -0.5%
In Constant Currency, its
+1.6%
…And its still not good
Devices -3.2%
Data Center Systems 4.0%
Software 5.8%
IT Services 3.7%
Communications Services -1.1%
7 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
And yet… CEOs Expect to Double Digital Revenue Over the Next 5 Years — Taking “Digital” Through the Tipping Point
8 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Cool Vendors will Support Digital
Growth
9 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
As Digital Phenomena Rise, Its not enough to
Remain Behind the Scenes in a Traditional
Support Role
Many will be disintermediated unless they get in
the Face of those driving the change!
10 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Through 2021, 80% of digital leaders will grow
their leadership & value through disruptive
innovation at the expense of traditional tech
spend.
11 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Example: Public transportation Foregoes its Own Mapping Features
"Google Maps for Transit is a truly innovative marriage of
information and infrastructure. It is a perfect example of how the public and private sectors can partner together to benefit us all -- and it didn't cost New
York taxpayers a penny…”
- New York Governor David A. Paterson (2008-2010)
http://maps.google.com/help/maps/mapcontent/transit/Source: Google Maps
12 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Consumer Part
Business Part
Thing
Hotel notified of
arrival
Meeting attendees
notified
Flight delayed New schedule and bookings
confirmed
Directions uploaded, optimized for traffic
Car unlocked with smartphone
Smartphone used as
airline ticket
Meeting attendees informed about new
arrival time
New meeting room scheduled based on
arrival time
Rentalcar agency
notified
Smartphone used to unlock hotel room
Waiter delivers dinner
Hotel sends folio after departure
VPA compiles expense report
and loads today's itinerary
Airline notified Hotel notified
Scott gets in rental car and
drives to next city
Scott decides to continue with his business travel
Directions uploaded, optimized for traffic
Where Are You in a Business Moment Scenario?
Tech Provider Roles?
13 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Cool Vendors in Pervasive
Integration, 2016
Built.io
- Mobile development, backend, and integration PaaS for digital solutions
Cask
- Time-constrained and targeted adaptive
integration projects, supporting data-driven
applications and big data initiatives
Data Virtuality
- Rapid connect to multiple data sources
for integration
Maestrano
- Cloud data store to interact with multiple SaaS
solutions
Media Driver
- centralized administration, management and role-based access
control for a variety of integration middleware technologies from multiple
providers
14 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Digital Behavior Encourages Outside-In
Strategies
15 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
• Traditional boundaries between industries are blurring
• Incumbency is not a guarantee of success
• Value will be in new business designs involving people, business and things
• Customers expectations are changing
• Competition is coming from unexpected places
A Digital Services Imperative Should Be Top of Mind
16 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
There Will Be Battles To Control Digital Ecosystem Roles
Networks
Media
Storage Apps
Technology Ecosystems
Compute
New Digital Ecosystems:
Physical
Healthcare
FinancialCompute
Data • Credit
• Loans
• Savings
• Stored Value
• Equities
• Payment
• Hospital
• Fitness
• Insurance
• Pharma
• Utilities
• Transportation
• Cities
• Cars
• Home
• Factories
17 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Cool Vendors in Digitalization
Through Industrie4.0, 2016
Axoom
- Intelligent Ecosystem marketplace for horizontal
and vertical affiliation of value chains and
production processes.
Derdack
- alert management resolution as a
collaborative effort
IS Predict
- self-learning platform that manages predictive data analytics and big
data
Urwerk
- trade virtual assets on an exchange marketplace that
faces the same market regulations and supervision
as capital markets
HoloBuilder
- construction-focused digital visualization company that is using 3D images, as well as virtual reality and augmented reality, to deliver content
18 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Example: Virtual personal assistants will control our connected world
view plaincopy to clipboardprint?
1.<?xml version="1.0" encoding="utf-8" ?>
2.<VoiceCommands xmlns="http://schemas.microsoft.com/voicecommands/1.2">
3. <!-- NB: Not provided UK voice commands as, presently, my PC only
4. works with Cortana when I'm in UK mode
5. -->
6. <CommandSet xml:lang="en-us" Name="VoiceCommands">
7. <CommandPrefix>lightswitch</CommandPrefix>
8. <Example>show the lights</Example>
9.
10. <Command Name="showLights">
11. <Example>show the lights</Example>
12. <ListenFor RequireAppName="BeforeOrAfterPhrase">show [the] lights</ListenFor>
13. <Feedback>Showing all the lights I can find...</Feedback>
14. <VoiceCommandService Target="VoiceCommandService"/>
15. </Command>
16.
17. <Command Name="switchLight">
18. <Example>turn the bedroom lights on</Example>
19. <ListenFor RequireAppName="BeforeOrAfterPhrase">turn [the] {dictatedLocation} lights {onOffStatus}</ListenFor>
20. <Feedback>Just looking for that light for you...</Feedback>
21. <VoiceCommandService Target="VoiceCommandService"/>
22. </Command>
23.
24. <PhraseList Label="onOffStatus">
25. <Item>On</Item>
26. <Item>Off</Item>
27. </PhraseList>
28. <PhraseTopic Label="dictatedLocation" Scenario="Natural Language">
29. </PhraseTopic>
30.
31. </CommandSet>
32.
33.
34.</VoiceCommands>
Coding Cortana/Windows 10/Alljoyn
http://mtaulty.com/CommunityServer/blogs/mike_taultys_blog/archive/2015/08/03/windows-10-adding-cortana-and-voice-control-to-the-uwp-alljoyn-iot-core-lightbulb-demo.aspx
19 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Dark Horse: Amazon Echo can already do this AND buy laundry detergent via voice commands
Amazon Echo Now Supports IFTTT Trigger Commands
http://www.pcmag.com/article2/0,2817,2495553,00.asp
20 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Cool Vendors in Retail, 2016
CognitiveScale
- Customer and employee Engagement through
machine learning
Jetlore
- “Relationship Commerce” –
Personalization through behavior mapping
Mindmarker
- Mobile Reinforcement Training Through
Gamification
Versium
- Predictive Marketing through machine
learning
Sentient Technologies
- AI driven customer personalization and visual “dialogue” to
learn customer intent
21 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Competition is Forming Between Digital
Ecosystems
Digital giants are already positioning themselves
for ecosystem leadership
Facebook, Messenger Payments
Alipay, Alipay Wallet, Yu’ebao, MyBank.
Amazon Payments, Amazon Wallet, Amazon Coins, Amazon Local Register
Tenpay, QQ Wallet, WeChat Payment, WeBank
Venmo, Paydiant, Braintree, PayPal
Google Wallet, Android Pay, Pony Express, Google Payment Corporation
ApplePay, Apple ID
22 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Cool Vendors in Consumer Financial
Services, 2016
Estimize
- Crowdsourced Earnings Estimates
FitPay
- Contactless payments through a wearable
device without a smartphone
Kasisto
- Mobile intelligent customer service for
banking
PeerIQ
- Risk management in marketplace lending
Plaid
- Internet APIs for developers to build
online logins to banking transactions
23 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Join With Digital Giants
Compete AgainstDigital Giants
12
“If you can’t beat them, join them”
“We will become the ecosystem”
24 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Join With Digital Giants
Compete AgainstDigital Giants
12
“If you can’t beat them, join them”
“We will become the ecosystem”
25 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
OEMs
Connected Home
Connected Health/Self
Connected Automobile
Brands, Goods
Wearables, MedTech OEMs
APIs
Thing Plumbing Apps & Software
The Hope
APIs
APIs
Tech Providers Uber-Alles
Plumbing
26 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
OEMs
Connected Home
Connected Health/Self
Connected Automobile
Brands, Goods
Wearables, MedTech OEMs
APIs
Thing Plumbing Apps & Software
The Fear
APIs
APIs
Hub/Aggregator “Apps”
Apple Health
Google Now & Nest
Apple CarPlay
27 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
“If You Can’t Beat Them, Join Them”
GM MyLinkpre-2016
GM “MyLink” post-2016
Audi
Buick
Cadillac
Chevrolet
Citroën
Ferrari
Ford
GMC
Honda
Hyundai
Mercedes
Mitsubishi
Opel
Porsche
Peugeot
Seat
Škoda
Suzuki
Volkswagen
Volvo
28 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Partnerships are already forming to pre-empt the market
“The Epic customer community, which provides care to over 170
million patients a year, will be able to use HealthKit through
Epic’s MyChart application—the most used patient portal in the
U.S.”http://venturebeat.com/2014/09/17/ehr-giant-epic-explains-how-it-
will-bring-apple-healthkit-data-to-doctors/
29 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Cool Vendors in Healthcare
Providers, 2016
Aegis
- Healthcare data interoperability
Apertiva
- Enterprise platform and marketplace for health analytics and
data
Bright.md
- “DIY” patient diagnostics
Genospace
- a cloud-scale data analytics and collaboration
infrastructure to drive a revolution in genomic medical diagnosis and
treatment
Thoughtwire
- the machine intelligence for the "Internet of Healthcare Provider Things"
— an intelligent IoT platform for the healthcare provider
30 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Points to consider: When aligning WITH Digital Giants:
Even if no money is exchanged with digital
ecosystem leaders
E.g. you may get something for free (technology & access
to customers) but you will give up some of the customer
relationship & data.
Although not all
Go where the your customers go. Pick the top 2
ecosystems in your industry/geography.
Keep Your differentiation
E.g currently GM Mylink only allows Apple CarPlay to
handle phone and media functions. Will GM allow Apple to
access telematics functions?
Be clear about the business model
Join multiple ecosystems
Set boundaries for how far you will let the Digital Giants overlap your space
31 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Join With Digital Giants
Compete AgainstDigital Giants
12
“If you can’t beat them, join them”
“We will become the ecosystem”
32 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
This is hard - To compete, you have to make the
flip from “supporting” to driving a business,
industry or value chain.
You must make change happen in a significant
and lasting way
34 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
2009
2012 2015
2019
Competitive
DestructiveAdditive
Ecosystem Impact of a Digital Disruption
Media tablets enter the market as additive technology
They became destructive as they replace current laptop and desktop installations
Over time, they remain as focused competitive capabilities in the market, though competition moves to ultra-mobiles vs. desktops/laptops
35 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Cool Vendors in Connected Home, 2016
Cocoon
- Consumer grade security for whole home
protection
Dojo-Labs
- Intelligent learning system uses pattern
recognition algorithms to detect, alert and
mitigate threats to the connected home
Rokid
- "arti€cial intelligence" whole house solution for the home through voice
interactions
Securify
- Ease of use and positive experience for unified
home control
WeBee
- learns from the user's behavior and environment to proactively offer
predictions and recommendations for home control
36 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Example: IBM Watson Lays out New Options
37 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Competitive: “We will create an open/better ecosystem”
CES 2016: Toyota snubs Apple and Google on car tech
- Financial Times.comhttp://www.ft.com/intl/cms/s/0/76f043e2-b2b0-11e5-b147-e5e5bba42e51.html#axzz3wOaU3WyN
38 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Do You Have What it Takes to Become A Digital Ecosystem?
1. Leverage your very strong brand or captive audience to attract a critical mass
of customers and ecosystem partners
2. Digitalize goods, services or value so that it can be aggregated, traded and
shared.
3. Be a leader that enforces standards, quality, and rules of engagement in
the ecosystem.
4. Create a simple and consistent experience that aggregates many disparate
parts for customers.
5. Create fertile ground for multi-sided markets. Ecosystems employ more than
supply/demand style markets.
39 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Digital Disruption –
“An effect that changes the
fundamental expectations and
behaviors in a culture, market,
industry, product or process
that is caused by, or
expressed through, digital
capabilities, channels, or
assets.”
The Elements of Digital Disruption
o Business
o Technology
o Government
o Industry
o Addressable market
o Society
40 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
o Operations
o Engagement
o Sales
o Products
o Marketing
o Competition
Nissan Had It Right - “Shift” Happens!
41 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Cool Vendors May Fit Your Strategy
Investors
Vendors Users
•Opportunities
•Investigation
•Validation
•Validation
•Practicality
•Trends
•Partners
•Acquisitions
•Competition
Seek Ways
to make
money
Seek Ways to
Interest
stakeholders
42 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
How to Become a Cool Vendor
The Process:
- December-January: Analysts nominate candidates
- January-February: Candidates reviewed by Gartner Cool Vendors management
- February: Final list of candidates selected
- March-May: Research published
What you should do:- September-December: Become Well-known to the analysts
- December-January: Get a feel for whether the analyst will submit you as a candidate
© 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
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