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Page 1: Gaming in the Real World: Alternate Reality Games in Libraries

Doug Baldwin

Cranbury Public Library

NJLA Annual Conference 2011

Gaming in the Real World

Using Alternate Reality Games to Promote Your Brand,

Services, and Collections

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What is an Alternate Reality Game (ARG)

http://www.flickr.com/photos/cycus/3802687683

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Older traditions… newer models

http://www.flickr.com/photos/sushiesque/5568696809

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The Ingredients

http://www.flickr.com/photos/ebarney/5302400250

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EndGame

PuzzlesClues

ChallengesLive Events

The rabbit hole(s)

ARG Anatomy 101

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http://www.flickr.com/photos/tslac/3513758724/

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http://www.flickr.com/photos/goddess-arts/2929672944

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Ten Steps to Creating an ARG

http://www.flickr.com/photos/geminder/368631338

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Ten Steps to Creating an ARG

http://www.flickr.com/photos/powazny/3782692376

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Ten Steps to Creating an ARG

http://www.flickr.com/photos/burwash_calligrapher/4245260593

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Ten Steps to Creating an ARG

http://www.flickr.com/photos/36000391@N07/4446929018

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Ten Steps to Creating an ARG

http://www.flickr.com/photos/gibsonsgolfer/5604698336

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Ten Steps to Creating an ARG

http://www.flickr.com/photos/dlr_de/5476084104

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Ten Steps to Creating an ARG

http://www.flickr.com/photos/jjpacres/3293117576

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Ten Steps to Creating an ARG

http://www.flickr.com/photos/lausdeo/874153263

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Ten Steps to Creating an ARG

http://www.flickr.com/photos/jameelwinter/5362082936

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Ten Steps to Creating an ARG

http://www.flickr.com/photos/kofoed/2225351769

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Notes from the frontlines

http://www.flickr.com/photos/harrymoon/67659047

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at all costs…

http://www.flickr.com/photos/thomashawk/88391544/

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Questions?Doug BaldwinCranbury Public Library

Email: [email protected]: @baldwind1976Facebook: http://facebook.com/cranburyplBlog @ http://blog.8bitlibrary.com

Links and Resourceshttp://bit.ly/NJLA_alternate_reality

… I am here to help!!!!!!!!!!!!!!!!