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GAMEDAY RIVALSSEARCHING for the ULTIMATE TAILGATER
N E W M E D I A
G a m e d a y R i v a l s w e e k l y E v e n t
Gameday Rivals created excitement this
season by involving tailgaters to be part of the
show. A social community was created.
New Media
PASSIONATE TAILGATE FANS
The Big XII had their best season
ever and Gameday Rivals presented
by Bud Light capitalized on that.
Gameday Rivals a new media
concept created a cult following
because their show was all about
passionate tailgating fans. The show
aired on the Fox Sports Network and
was shown in 6 states with 8 million
subscribers. Their concept was
bigger then TV because they created
a social community that had fans
extremely involved. Fans would
vote,view and send their clips to all
the social sites like YouTube,
MySpace and Facebook. This
concept is called a viral loop
because the message just continues
to grow. One former ad exec calls
viral loops “the most advanced
direct-marketing strategy being
developed in the world right now.”
The key though is content and
Gameday Rivals which is produced
by 7-time EMMY award winning
Huddle Productions definitely
provides that. In 14 weeks Gameday
Rivals went from an unknown (100
views) to an impressive (3.5 Million
internet requests). No one knows
exactly where this viral loop will take
Gameday Rivals but with plans to
expand to more markets and sports
leagues the sky is the limit in 2009.
Social Sites
3.6 Million internet
requests
50,000 video views
105 video presentations with product
placement
Viral Marketing on YouTube, My Space,
Facebook and
www.thegamedayrivals.com
Broadcast TV
FOX SPORTS NET
8 Million Subscribers, 6
states
Grassroots Marketing
Crew travels to THE EVENT
GAMEDAY RIVALS became part of the
atmosphere
Sponsor branding with the fans and on
the show
Viral Loop
Show content seen in Tokyo, Japan
2009 Expansion
GAMEDAY RIVALS PLAN
Expand to new markets and sports
leagues in 2009. For more information
contact: Chris Yates
214-564-4183
NEW CONCEPT CREATES BUZZ
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