FUTURE GROUP

BY: AVIK DAS (09DR014) TISHA BASU (09DR060)

ANKITA MOHELAY(09DR006) SOURAV UPADHAY(08DR039)

COMPANY PROFILE

• Future Group India, established in 1994 in order to provide diverse services in India and Global markets.

It has several retail chain:PANTALOONS,BIG BAZAAR, FOOD BAZAAR, etc.

Their Headquarters are located in Mumbai.Their employee strength covers over 30,000 people.Future Group is located in 61 cities & in 65 rural

areas in India.

CEO of Future Group

• The CEO of Future Group is Mr. Kishore

Biyani.

VISION OF FUTURE GROUPVISION OF FUTURE GROUP

The vision of Future Group is to, “deliver everything, everywhere,

everytime to every Indian consumer in the most profitable manner”

MISSION OF FUTURE GROUPMISSION OF FUTURE GROUP

• Future Group will be the trendsetters in evolving delivery formats.

• They shall infuse Indian Brands with confidence and renewed ambition.

• They will be efficient, cost-conscious, committed to quality in whatever they do.

• Their success will lie on positive attitude, sincerity, humility, united determination.

About Big Bazaar

• Big Bazaar,a future group venture with the launch of “The Future Card”,wants its more than 5 lakh ICICI Bank Big Bazaar credit card holders to migrate to FUTURE CARD.

• Four points for every Rs.100 spent will be given for such purchases to reward loyalty, while swiping the plastic at other retail locations willl earn rewards at 1 points per Rs 200 spent.

PRODUCTS

1) Apparels2) Food & grocery3) Accessories4) Cosmetics5) Footwear6) Electronics7) Home décor

PRICE :

APPARELS

KID’S WEARFrom Rs.90 to Rs.300

WOMEN’S WEARFrom Rs.99 to Rs.1000

& above

MEN’S WEARFrom Rs.99 to Rs.1500

And above

PROMOTION

• “Saal ke sabse saste 3 din”- 26th January,15th August, Diwali.

• Future Card(3%).• Shakti Card.• Advertisements (Print ads, TV ads, Radio ads).• Hafte ka sabse sasta din-low prices on Wednesday.• Monthly bachat bazaar.• Buy one get one free and complementary gifts.

PROMOTION :

CELEBRITY PROMOTIONS

PLACE :

Big Bazaar,Bengaluru

Big Bazaar,Hyderabad

Big Bazaar,Baguihati

PHYSICAL EVIDENCE

• It is the material part of a service.Strictly speaking there are no there are no physical attributes to a service,so a consumer tends to rely on material cues.

PROCESS

THE OUTLETS HAVE FLOORS OF GRAY GRANITETILING,COMMON IN MARKETS AND TRAINSTATIONS, SO NEWCOMERS WHO HAVE NEVERBEEN IN A LARGE, MODERN STORE FEEL ATHOME .INSTEAD OF LONG AISLES AND TALLSHELVES ,THE STORES CLUSTER PRODUCTS.

PEOPLE

WELL TRAINED STAFF

APPEARANCE

EMPOWERED INDIVIDUAL

ENCOURAGE TO THINK OUT OF THE BOX

SECURITY GUARD AT ALL GATES.

SWOT ANALYSIS- BIG BAZAAR

STRENGTH: • 1. High Brand equity in evolving retail markets.• 2. State-of-art infrastructure of the Big Bazaar outlets.• 3. Point of purchase promotions to increase the

purchase.• 4. Variety of stuff under single roof increasing

customer time and available choices.

WEAKNESS :

1.Unable to meet store opening target till now

2. Falling revenue per square feet.

OPPORTUNITY : 1. Organised retail is just 4.15% of total pie of Indian retail Market.

2.Evolving customer preferences in recent years.

THREATS : 1.Competitors,global big players planning to foray into Market.

2. Unorganised retail market in India.

3. Government policies are not well-defined in emerging markets like India.

TARGET CUSTOMERS

Big Bazaar targets higher and middle class customers.

The large and growing young working population is a preferred customer segment.

Big Bazaar specifically targets working women and home makers who are the primary decision makers.

WELCOME TO PANTALOONS

PRODUCTSGROUND FLOOR Women wear Casual wear Ethnic wearLingerie JewelleryCosmeticsSunglassesFragrance.

FIRST FLOOR

1. Mens wear2.Casuals wear 3. Ethnic and Party wear 4. Kids wear 5. Toys

SECOND FLOOR

1. Active wear2. Ezone3. Footwear

THIRD FLOOR

• Food Court

• Food Bazaar• Cafe

PRICE

• GARMENTS PRICE • 1.Men’s Wear Rs 199- Rs 3000 • 2.Ladies Wear Rs 199- Rs 2500 • ACCESSORIES PRICE • 1.Men’s accessories Rs 99- Rs 500 • 2.Ladies accessories Rs 50- Rs 500&above

FOOTWEAR PRICE

1.Men’s Shoes : Rs 400- Rs 5000

2.Ladies Shoes : Rs 99- Rs 2000

3.Kids Shoes : Rs 99- Rs 400

PROMOTION

CELEBRITY PROMOTIONS

PLACE :

Pantaloons,Kankurgachi

Pantaloons,Gariahat

FUTURE GROUPVS SHOPPERS STOP

SAWARIYA VS OM SHANTI OM

• Sawariya and Om Shanti Om,the two big releases in the year 200 were fighting to out do each other in order to race in the box office.

• Sawariya tied up with the Future Group for a special range of merchandise which included beauty products and bed linen.

• In reaction to this SRK led the whole OSO team to promote the branding of the film with another retail giant-Shoppers Stop.

SWOT ANALYSIS - PANTALOONS

STRENGTH : • Managing Purchase Order.• Ease of usage• Analysis of complex data• Generate Reports• Supports Vendors.

WEAKNESS :

• Hiring and training of employees

• Expensive

OPPORTUNITIES :

• Increase the footfalls with promotional activities.

• New Avenues for opening of outlets.

THREATS:

As Retail is a growing sector,there are many marketPlayers in the field.To name a few, they are as follows:

• Shoppers Stop

• Vishal Mega Mart

• Westside

• Wills Lifestyle