FundraisingBig DataMajor Donors might not be the expectedprize - MultiChannel Donors are the HiddenTreasure
Donor Types and Contributions to Overall Giving
Donor Behavior▫ Online only▫ Offline only▫ Monthly only▫ Multichannel
Modes of Giving: Historical Trends (2010, 2014, 2017)
Year Offlinedonors
Monthlydonors
Onlinedonors
Multichanneldonors
2010 99.1% 0.1% 0.6% 0.2%
2014 94.5% 0.3% 4.2% 1.0%
2017 89.4% 0.6% 7.9% 2.1%
Median Number of Gifts (2017) By Mode
Number of Years Donors Gave (2012 - 2017) By Mode
Multichannel Donors: Number of Years They Have Given
Key Takeaways
What you can do to raise moremoney for your organization
Three Keys ToFundraisingSuccess
Major Donors
MultichannelFundraising
Monthly Donors
KEY TAKEAWAY #1
Major donors contribute anoutsized percentage of yourorganization’s total contributionrevenue.
Major Donors
Research and engagethe major givers inyour network.
Identify prospects for major giving● Giving history and segmentation of donors● Your organization’s appropriate major gift threshold
Create a major gift portfolio● Structured visits for Executive Director, Trustees, and staff● Scheduled appointments and action lists in your donor
management system for tiers of donors within your toptargets.
Measure, optimize, and INVEST in your program● Set targets for fundraising and watch closely!● Conduct campaign analysis and create refinement
strategies● Majors donors pay-off! New prospect engagement
requires investment. Typically ROI is 8x-10x.
KEY TAKEAWAY #2
Monthly giving programs helpyou retain donors and raisemore money.
MonthlyDonors
Improve donorretention byenabling people toeffortlessly pledgerecurring gifts.
● Convince your organisation to start arecurring donor program
● Administrate your recurring donor programefficiently with donor CRM software
● Calculate the impact of converting just 3% to5% of your episodic donors to monthlydonors
● Organize your processes and recognition tomaximize impact
● Set up monthly donation processing options
KEY TAKEAWAY #3
Multichannel donor engagementgenerates the greatest results.
MultichannelFundraising
Be everywhere. Letdonors engage ontheir own terms.
Empower your donors to give when theywant, the way they want to, in the amountthat they prefer.
● Direct Mail● Email● Face-to-Face● Text● Social Media● Events
What story is yourdata telling you?
▫ Your donor demographics▫ Your most effective campaigns▫ Your next best move
Make the most of your data withfundraising software that helps youmaximize donor engagement, donorretention, and donor development.
Learn more at
donorperfect.com
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