FULL DIGITAL STRATEGY
by Shang Bae
Monday, April 1, 13
Contents
Main Goal
Target Audience
Digital Tactics
Social Media
Mobile Strategy
Internet Marketing
Budget
Summary
Monday, April 1, 13
Main Goal
Improve Brand Awareness
Monday, April 1, 13
Target Audience
Younger Generation
Age around 10-30’s
People who care about Fashion & Music
Monday, April 1, 13
Digital Tactics
Monday, April 1, 13
Social Media
Many people today use Facebook and Twitter.
Facebook has 1.06 billion monthly active users
Twitter has 500 million total users
Create an Event on Facebook and Twitter
Give out 1,000 FREE beats by dre headphones if they like the post and leave a comment / follow our twitter account and tweet about our product or the brand
Cost is low and effective
Monday, April 1, 13
Mobile Strategy
40 percent of U.S. mobile users own smartphones
Create an app for the smartphone users who listen to music
Customize their own sound settings
Monday, April 1, 13
Internet Marketing
More than 1 billion users visit Youtube each month
Post an Ad before famous Music Videos
Monday, April 1, 13
Budget
YouTube Ad: $175,000 a day
$63,875,000 per year
Price of 1,000 Beats by Dre Headphones: $250,000
Four events in a year: $1,000,000
Total Estimate: $64,885,000 per year
Monday, April 1, 13
Summary
Digital Media is the most effective tool to increase brand awareness
Our target audience is closely gathered
Cost Effective
Monday, April 1, 13
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