Download - FSE Barrackpore Septem'14

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ASM:Mr Tamajit

ChakrabortyHQ:BarrackporeMonthly Business Review :

September 2014



Highlights : Month

ACHIEEME!"S C#!CER!S

Barrackpore H.Q. done 111 !

Berhampore done 1"#

Major concern is B$rd%an H.Q.

#"&itho$t 'omela (ro%th o)Barrackpore is *+., !Berhampore -". .

'omela is degro%ing.

/illar br.Treti0a 1+2Morr1+23taspore 1#,

achie0ement. (ro%th Br. 1#ach.

4ther brands are not 1""

Morr 5 sale +- bt. Compareto last month 1+- bt. 3ncrease.

6octor )ollo% $p in B$rd%an H.Q.Stockiest problem in Barrackpore.Stockist )ollo% $p in Berhampore

H.Q.Secondary sales o) Barrackpore*., !Berhampore .1.Compare to lastmonth .++ ! ." sale increaserespecti0ely .

Ha0e to impro0e (/. C/. 78. inBarrackpore !B$rd%an H.Q.

&rite on : /er)ormance2 (ro%th2 Targets2 /eople2 &ork9hygiene at an o0erall le0el. Are theyachie0ements or concerns.



Competitors Acti0ities )or the month

Comp$ny Competitor 1 Competitor 2 Competitor %

C7Myd$s A$striaSeptember.

(lenmark to$rin Sep.1 (rece

CM; S$n HH36r.7eddy Atopic

derma. Hyat3pca )or

Ac$trate

Con)erenceparticipation in one (lenmark H!H )or /(T

(i)tsAjanta idbi gi)t

card

(lenmark """gi)t card )or

hair*$!;piso)t

Books

64=6ermatology +nd

edition S$n

The /ocket

6octor6ermatology2Ar$n C

3namadar2Aparna/alit.(alderma.

Brand Campaign

>Theme?ne% indication?etc@

3pca Ac$trate

bag kit3sopill 21"2+"Capt$re major initiati0es bei

ng taken by o$r competitors



Sales /er)ormance: 5S;

MONTH Ach(%) Cumulative

Name ofFSE:Tamajit Chakraor Tar!et N"Sale Ach" #$M r% &'t * +r* ,th Tar!et N"Sale Ach" #$M r%

(-'") (-'") (%) (-'") (%) .tr" .tr" .tr" .tr" (-'") (-'") (%) (-'") (%)

$artha$"$al 3.75 4.15 111 4.15 60.2 106 18.53 19.89 107 3.98 16

/u**ha*ev4.43 4.73 107 4.73 82.6 90 21.88 20.53 94 4.11 0

/i'0ajit4.09 2.86 70 2.86 60.6 89 20.20 16.19 80 3.23 -18

FSO ,

FSETOTA112.27 11.75 96 3.92 68.5 95 60.62 56.62 93 3.77 -1

4bser0ation ? Comments:1.B$rd%an is degro%ing+.Mejor concern is B$rd%an. Berhampore is (ro%ing*. Ha0e to de0elop B$rd%an ! maintain the trend o) Barrackpore !

Berhampore.



Brand /er)ormance: 5S;


Name of -SM Tar!et N"Sale Ach" #$M r% &'t * +r* ,th Tar!et N"Sale Ach" #$M r% (-'") (-'") (%) (-'") (%) .tr" .tr" .tr" .tr" (-'") (-'") (%) (-'") (%)

1omela &2!m4.12 1.61 39 0.54 178 68 20.34 11.39 56 .76 -59

Tretiva1.73 2.16 125 .72 27 95 8.50 9.03 106 0.60 34

Morr ( 0ith

F+%) 1.24 1.52 123 0.51 17 71 6.16 5.25 85.2 0.35 12

3ta'4or0.33 0.60 178 0.20 161 214 1.65 3.57 215 .238 182

$311A- TOTA17.42 5.89 79 1.96 95.7 82 36.65 29.24 80 1.95

5/ 6 Hair0.44 0.99 225 0.33 209 146 2.19 3.54 162 0.24 318

5/ 6 Forte0.25 0.25 100 0.08 0 97 1.24 1.16 93 .077 -2

Toe!lo0.28 0.39 129 0.13 50 128 1.37 1.73 127 0.12 79

Teia0.41 0.76 184 0.25 52 104 2.03 2.90 143 0.19 72

-O7TH TOTA11.38 2.39 173 0.80 78 121 6.83 9.33 137 0.62

E8aic0.16 0.07 42 .024 333 66 0.79 0.49 57 0.03 182

1a'hi'ma 0.028 0.018 67

0.00

6 999 82 0.14 0.18 132

0.01

2 441

Morr F 9%

All 0al$e in 7s. 'acs



Brand /er)ormance:Barrackpore



1omela &2!m1 0.58 58 0.58 544 77 4.95 3.35 68 .67 -51

Tretiva0.86 1.06 124 1.06 38 107 4.25 4.96 117 0.99 57

Morr ( 0ith

F+%) 0.54 0.50 93 0.50 -23 46 2.66 1.778 67 0.36 12

3ta'4or0.18 0.27 148 0.27 80 235 0.90 1.87 207 0.37 152

$311A- TOTA12.58 2.41 93 2.41 160 92 12.76 11.96 94 2.39

5/ 6 Hair0.17 0.42 247 0.42 91 113 0.86 1.30 151 0.26 202

5/ 6 Forte0.09 0.05 56 0.05 -58 46 0.44 0.22 49 0.04 -45

Toe!lo0.10 0.17 162 0.17 42 189 0.51 0.81 158 0.16 81

Teia0.14 0.26 134 0.26 73 124 0.68 1.06 157 0.21 105

-O7TH TOTA10.50 0.90 180 0.90 62 120 2.47 3.38 137 0.68

E8aic0.036 0.006 17 .006 999 64 0.179 0.104 58 .02 1223

1a'hi'ma 0.009 0.018 200 .018 # 267 0.046 0.112 240 .022 #

Morr F 9%0 0.50 0 0.50 0 0 0 1.73 0 0.35 0




Brand /er)ormance:Berhampore



1omela &2!m1.48 0.65 44 0.65 1200 62 7.30 3.83 52 0.77 -58

Tretiva0.42 0.47 110 0.47 -24 81 2.09 1.89 90 0.38 -7

Morr ( 0ith

F+%) 0.38 0.66 174 0.66 40 114 1.88 2.28 121 0.46 24

3ta'4or0.08 0.30 375 0.30 400 241 0.39 1.33 334 0.27 610

$311A- TOTA12.36 2.08 88 2.08 386 80 11.64 9.32 80 1.86

5/ 6 Hair0.10 0.23 243 0.23 156 164 0.48 0.78 163 0.16 546

5/ 6 Forte0.09 0.19 211 0.19 111 188 0.44 0.79 180 0.16 53

Toe!lo0.06 0.17 269 0.17 240 92 0.31 0.44 143 0.09 94

Teia0.12 0.29 240 0.29 45 116 0.59 1.15 193 0.23 129

-O7TH TOTA10.37 0.88 237 0.88 138 143 1.81 3.23 178 0.65

E8aic0.09 0.06 67 0.06 757 86 0.44 0.32 73 0.06 36

1a'hi'ma 0.009 0 0 0 0 61 0.046 0.02 37 .003 0

Morr F 9%0 0.29 0 0.29 0 0 0 1.02 0 0.20 0




Brand /er)ormance:B$rd%an



1omela &2!m1.63 0.38 23 0.38 -13 68 8.07 4.21 52 0.84 -63

Tretiva0.44 0.62 143 0.62 100 87 2.15 2.18 101 0.44 43

Morr ( 0ith

F+%) 0.32 0.36 113 0.36 112 62 1.61 1.19 74 0.24 62

3ta'4or0.07 0.02 34 0.02 0 133 0.36 0.38 106 0.08 12

$311A- TOTA12.46 1.38 56 1.38 48 73 12.14 7.93 65 1.59

5/ 6 Hair0.17 0.33 194 0.33 3200 171 0.85 1.43 168 0.29 394

5/ 6 Forte0.072 0.016 22 .016 -68 44 0.35 0.143 41 0.03 -44

Toe!lo0.11 0.05 48 0.05 -44 92 0.55 0.48 88 0.10 65

Teia0.155 0.20 131 0.20 43 76 0.77 0.70 91 0.14 4

-O7TH TOTA10.507 0.596 118 0.59 108 107 2.507 2.746 110 0.55

E8aic0.034 0 0 # 19 0.17 0.024 14 .005 #

1a'hi'ma 0.009 0 0 0 # 100 0.046 0.056 120 .011 227

Morr F 9%0 .20 0 .20 0 0 0 1.186 0 0.24 0




> 5ig in 'acs@

Apr'14

M$y'14 (un'14 )"R'1 (ul'14

Au*'14

Sep'14 )"R '2 H'1

+rim$ry S$les

Sales al$e>lacs@

1".-+ 11." 1+.1* 11."+ 11.#

/er)ormance ,- , ,, -

H# #r,ers -A.

Sales al$e>'acs@

".#* " " ".,* "

to Sales -.- " " #.-+ "

Institution #r,er -B. - Crp $n, "en,er Bus.

Sales al$e>'acs@

" " " " "

to Sales " " " " "

R/RR -C. -Return /oo,s

Reeipt Report.

ie Epiry3 bre$$*e

Sales al$e>'acs@

".+# ".1 ".1, ". ".*-

to Sales +.* 1.# 1.*, +. .1

SRC! -5. - S$les ReturnCre,it notes.

Sales al$e

>'acs@ "."1 ".1 " ".", ".1#

to Sales "."* 1.1# " ".#+ 1.**

"ot$l -A6B6C.

S$les $lue-7$s.

101 018 019 11 04;

< to S$les =81 1%8 149 10;1 %=1

B$siness Hygine

> H4 4rder limit @



Acti0ity S$mmary 9 5S4s

C$ll Aver$*e

Apr M$y (un (ul Au* Sep Cum+$rth$p$l

.-, 1".*, .1 .# .,"

Bu,,h$ ,.+ ,.," ,.1 ,.+ ,."Bisw$>it ,.,- .* ,. .1

?S# 4

?SE ,.+ . .** ,., .#1

5r Cover$*e <

Apr M$y (un (ul Au* Sep Cum+$rth$ -* ,.* ,.- 1.+ *.*Bu,,h$ ,* 1.+ ,#.+ ,* .1 ,-.*Bisw$>it .- .+ .- ," 1.+

?S# 4

?SE %91% 424 *+. *+.-- *+.



o. o) Missed Calls 9 5S4s

Misse, 5rs -!ot met even one.

Apr M$y (un (ul Au* Sep

+$rth$ * + 1 11 #Bu,,h$ +" 11 1- 1 1#Bisw$>it , - , + 11

?S# 4

?SE"ot$l

# 1 #

o o) 6rs missed in region ?Done by 5S4s



&ork Analysis

@or An$lysis $n, ?iel, Eorts -?or the month.

!# #?5AS

AAI7AB7E

!##?5A S ?@

5RCA77A/

CHEMIS"

CA77A/

#thersMS7

C# <

!# #?C#RE

5RMISSE5

"#"A7!# #?

5RMISSE5

!#5AS#? "+

5EIA"I#!

!# #?5AS?SE

@#RE5

BDr,w

$n 1 +1 .1 .

E1E1

E 1.+ + 11 + #

Berh$mpore

1 +" ,." *E1E1

E*,-.* 1 1# +

B$rr$pore

1 +*. .," *.+"E1E"E1.

*.* " # 1*

?SE %1 208 =1 484 86160648 22 %8 2

?SE 4thers : Con)erence ? 7e0ie% ? BrieFng?Camp? 'ea0e : /';AS; (3; B7;AG / A6 6;TA3'S



e% C$stomer Creation:one

R#I -Rs 7$s.

Sl !$meSpei$lity

+l$eH)

Apr M$y (un (ul Au* Sep

1 +in$i Roy /p Berh 01

2 "!/hosh +e, Bwn 008

%S$by$s$hi

M$lli +e, Bwn 008

4!$r$y$n

S$h$/+ Bp 01

8umu,RH$l,$r

5er Bp 01

; +5h$r /p Berh 01

9

=

10

11

12

on prescriber to prescriber con0ersion in Done



Strategy ;8ec$tion >Acti0ity /lan s ;8ec$tion@

ameo) 5S;

/eriod

Sienti (ourn$ls

?SE CAM+AI/! 'omela CampC$mp$i*n

-?S0.

/lan Act$al /lan Act$al /lan Act$al /lan Act$al

Barrackp$

A$g 1* + + +" 1- -"E" +E1+

Berhamp$r

A$g1* , , 1, " + + -"E" *-E"

B$rd%an

A$g 1* - +1 1* + + -"E" *E1

5S4 *5S;

TotalA$g1* 1- 1 8= 20 #

1906=0

1*E+

All Fg$res in $mbers



Sales /lan: Month and IT6


!$me?SE H)

"HIS M#!"H "5 with this month S$les

"/" SA7E < Ah /R< "/" SA7ES < ACH /R<

B$rr$pore

1 1 1"" #.-+ -.-+ =48;<



Q$erries!$me !o oF )ueries Sent Eeute,

1 B$ddha de0($ha

1 1

2 Bis%ajitBho%mick

1 1

% /artha pratimpal

4 5S4 *

8 5S; + 2



MoM )or e8t 7e0ie%Conern Ation "imelines Inh$r*e St$tus

Concern Action Timelines 3ncharge

15S; (ro%thBr..-, to.#

5ollo% $p 7432e% "billing 6r.con0ersion..1 to ."dr r8.increase

A$g. end 5S;2".,"6one

25S; total Morr 5+" bt. 3ncrease ne% 78. Au* 5S;

+- bt6one

% 5S; pillar br1.* to +

?ollow up R#I Au* 5S; 1.-notdone

4Barrackpore

Tonenglo% ."# to

.+"

.1 to ." dr r8.increase

Au* 5S; ".1#not

done 8

BarrackporeMorr 5 1+" bt

e% 6r.78 incr.5ollo% $p

Au* 5S; 1+bt.6one

;Barrackpore(ro%th Br. ".#to ".,

/p Cp Follow upG 1 to = 5r r Inr

Au* 5S;"."6one

Berh$mporeMorr ? 100 ph

?ollow up R#I new R Inre$se Au* 5S;

#- ph.

otdone