Download - From Makerspace to MarketSpace - Trondheim MakerFaire 2015

From Makerspace to Marketplace

Jo UthusAtmel Corporation

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Jo Uthus

Director, ApplicationsAtmel Corporation

@[email protected]

Who is this guy

Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

mailto:[email protected]

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• Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, automotive, consumer, communications and computing markets.

This is our company description


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3,0 mm*

This is what we sell…

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AVR Designed in Trondheim

7 Billion MCU shipped

185,000Inhabitants

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Maker, AVR, Arduino

Positioning Atmel as thought leader and at the heart of the Maker movement


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AVR @ heart of the Maker Community

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Results after searching ‘Arduino’ on Kickstarter


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Kickstarter….some stats from this area….


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of IoT Solutions will be provided by startups which are less than 3 years old by 2019 - Gartner

50%Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

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From MakerSpace to MarketPlace....

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What you see as your prototype...

Image: behance.net

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What you expect is your prototype

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Is Actually more like this..

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Industrialization is key...

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From Hardware Prototype To Industrialized Product

Atmel Facilitates transition from Arduino Boards to Pro-boards for debug and industrialization

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Atmel Helps with the Supply Chain

and many more...Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation


But! Hardware without software....

...is like a car without an engine....


Software dominates embedded design

20%

Hardware Design

80% Software Design

20%80%

Software

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• Arduino IDE is easy to use• Vast community support• Thousands of hardware shields supported• Focus on concept, not on programming

Great for prototypes and proof of concept!

Software Prototyping in Arduino



Transition from Prototype to Production Quality is hard....

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Launch September 2015

Fastest Time toPrototype

Native Arduino Support for 8-bit AVR and 32-bit ARM



Your Product is ready... now what?

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YouTube

1.8M+ Total Views127K Quarterly Views

Facebook

250K+ Likes1M+ Monthly Reach

2M+ Monthly Impressions

44K+ Followers22% Quarterly Growth

2.5M+ Monthly Impressions

Twitter

LinkedIn

31.4K+ FollowersMillions of impressions

Google+

6.2M+ Views

17% QoQ Growth

• Ranked #1 social semiconductor company (September 2014)• #1 most-viewed partner in ARM’s Connected Community (2014, 2015)• Social influence score now among the highest in the industry

Blog

Notable Accolades

Growing Network of Partners

~2M+ Views

Growing Network of Major Brands

Growing Network of Media

Growing Network of Startups

Growing Network of Influencers

Atmel social footprint for you to leverage


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We are building out our value proposition and will help you in ANY possible way to become successful with your project in the market

Is there more?

Let’s be successful together!

• Design And Engineering support• Access to eco system• Lab Support• Marketing support

• Reach out to us!



Now, let me give you a few examples

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What do these companies have in common?Powered by Atmel, and leveraged the community


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BeON Home

Blogs

Memes

Tweets


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Bare Conductive

Events

Tweets

Blogs

Interviews


https://www.youtube.com/watch?v=2-f-kngo7kA

https://www.youtube.com/watch?v=2-f-kngo7kA

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Here is a Recent Kickstarter Campaign Atmel helped boost

“Aside from just the development hurdles we were faced with, Atmel also helped us promote UnaliWear which helped us achieve our vital milestone on Kickstarter. This also provided market validation and consumer acceptance to our product.” Source - Jean Anne Booth, CEO of UnaliWear


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In closing…we are the Maker and Market enablers,

but the ultimate power is with you…


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Thanks to Sander Arts @sander1arts for slide content, marketing supportand spreading the word on Makers, Atmel, Community in Social Media, MakerFaires, Tradeshows and Hackathons world-wide. Check out his slideshare profile

Also check out this slide-deck and others on my slideshare profile


http://www.slideshare.net/SanderArts2/presentations

http://www.slideshare.net/jouthus