Von Blogs zu Real-Time-Web

Social Media ReiheMag. Meral Akin-Hecke Digitalks www.digitalks.at

Social Media ändert die Art & Weise, wie wir• kommunizieren• interagieren• partizipieren• vernetzen

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Agenda

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• Ist social media ein Hype?

• Social media revolution, Socialnomics

5Quelle http://geekandpoke.typepad.com/.a/6a00d8341d3df553ef01156fae09a1970c-pi

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Ist Social Media ein Hype?

Quelle http://kosmar.de/archives/2005/11/11/the-huge-cloud-lens-bubble-map-web20/

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Watch the video „Social Media Revolution“ at http://socialnomics.net/video

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Extending Your Voice To The World: Blogging

Simple Online Publishing Technology Has Revolutionized How Information Spreads

Around The Globe –The Power Has Shifted To The Participants.

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Slideshow by Jeremiah Owyanghttp://www.slideshare.net/jeremiah_owyang/blogging-strategy-extending-your-voice-to-the-world

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Agenda

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• Extending your voice to the world, J. Owyang

• Blogs in Plain English, Common Craft Show

• How are blogs used

• Benefits of blogs

• Social Media Ladder

• Learnings from US500 Companies

Extending your voice to the world

http://www.slideshare.net/jeremiah_owyang/blogging-strategy-extending-your-voice-to-the-world12

Watch common craft show:

http://www.commoncraft.com/blogs13

What is a blog?

• Reverse-chronological order• Easy to update• Personality• A journal of activity• A series of thoughts• Comments• Archived

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How are blogs used?

• Personal Blogs• Professional Bloggers• Business Blogs

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Personal Blog

16 http://digiom.wordpress.com

Professional Blog

17 http://www.misik.at

Corporate Blog: checkfelix.com

18 http://www.checkfelix.com/blog

Corporate Blog: Ja Natürlich!

19 http://makingofjanatuerlich.at/

Corporate Blog: Kulinarisch Reisen

20 http://blog.austria.info/

How businesses use blogs?

• Launch New Products• PR• Demonstrate Expertise• Disseminate Information• Answer Common Questions• Transparency• Form relationships

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Other benefits of blogs• More content for your site• SEO optimized• Great source of links• Indexed quickly by Google• Google will revisit your site

more frequently• Social Media hub

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The magic of RSS

• A blog, unlike a website can announce itself

• RSS to email

• Feed Readers

• Google reader

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Subscribe to Blogs

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Feedreader netvibes.com

Blog Search

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Blogsuchmaschine twingly.com

Social Media Usage

26 Quelle: Groundswell, Forrester, http://www.forrester.com/Groundswell/ladder.html

Learnings from US500 Companies

27Quelle: http://www.umassd.edu/cmr/studiesresearch/socialmedia2009.pdf

• 75% sind mit Social Media vertraut• 62% der C-Levels kennen sich mit

Twitter aus• 52% haben Twitter oder Social

Networking genutzt um ihr Business zu promoten

• 25% geben an, Twitter sei ein angemessener Platz, um mit Partnern Online zu kommunizieren

• 45% betrieben 2009 ein Firmen-Blog

• 91% nutzen zumindest 1 Social-Media-Tool

Engaging Everybody:Social Networking

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Universal McCann’s research reveals that social networks are becoming the dominant platform for content creation and content sharing…

Quelle http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4

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• Social Networks

• Power to people Survey Wave4, Universal

McCann

• The Journey of a Tweet

• Real Time Web

• Social Media Survey 2009, GfK Austria

Engage Brand Ambassadors

31Quelle http://www. facebook.com/oe3

Call to action

32Quelle http://www.facebook.com/group.php?gid=32171474167&ref=ts

Don’t only inform involve

33Quelle http://www.facebook.com/pages/IKEA/52292728640

No need to build a fancy facebook application

34Quelle http://ihaveanidea.org/inbox/2009/11/30/forsman-bodenfors-tags-another-one-for-ikea/

IKEA MALMÖ PROMOTION

The Journey of a Tweet

35http://www.ngonlinenews.com/media/media-news/infographics/journey_of_twitter_post.png

Universal McCann Wave4 Survey

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Quelle http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4

Real-Time-Search Twitter

37 Quelle http://search.twitter.com

Real-Time-Search Facebook

38 Quelle http://www.facebook.com

Real-Time-Search Google

39 Quelle http://google.com

Mashup: Deutschland Schneekarte

40 Quelle http://morbz.de/TwittSnow

Location Based Services: Gowalla

41Quelle http://gowalla.com

Location Based Services: Foursquare

42Quelle http://foursquare.com

„Social Networks 2009“ GfK Austria

43 Quelle http://www.ikp.at

• Die Österreicherinnen und Österreicher sind online stark vernetzt.

• 69% nutzen derzeit zumindest ein Social Network.

• 50% sind sogar mehrmals im Monat auf einer dieser Plattformen.

• 14-19 Jährige sind 100% auf Social Networks

• Auch 58% der 50-59 Jährigen sind auf Facebook, Youtube und Xing unterwegs.

Austria Österreich 2.0 Facebook Fanpage Logo

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Danke!

Meral Akin-Hecke www.digitalks.at - info@digitalks