MARKYOUR
FREE TIMES WEB • EVENTS • BLOGS • SPECIALTY MAGAZINES
PROMOTIONS • SOCIAL NETWORKING
2011 Media Kit
803.765.0707 | 803.765.0727 fax | free-times.com | 1534 Main Street, Columbia, SC 29201
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Ready, aim, FIRE! In today’s competitive marketplace you need
a trusted brand that can deliver a highly targeted message
to your customers who are seeking out media in ways no one
thought possible 23 years ago. Free Times is moving more
papers than ever! From this core it has extended its brand into
a number of compelling products that allow you make an
impact. Our team can help you identify and target your
customers in more creative and effective ways than any other
media company in Columbia. Target your customer with print, web,
events, mobile...for compelling results that no one can match.
Since 1987, Free Times has created the fabric in which all of Columbia unites.
Free Times is moving more papers than ever, earning a 30% market share
and over 80,000 readers each week. As Columbia’s most established, market-
leading weekly, there’s no better way to reach the audience you need.
educated, locally connected peoplewho are active in the coMMunity.
We reach 30% of all adults in Columbia. Source:
Media audit
GENDER EDUCATION AGE HOUSEHOLDINCOME
FEMALE 50%
MALE 50%
18-2413%
Other7%
55-6416%
45-5428%
35-4421%
25-3415%
MORETHAN $75K
30%
$35-$49K34%
UNDERGRADUATE37.8
SOMECOLLEGE
21%
HIGH SCHOOL24%
GRADUATESCHOOL
13%LESS
THAN $35K19%
WHO’S OUR AUDIENCE?
$50-$74K17%
free-times.com Breaking news, events calendar, and the inside scoop on what to do.
Free tiMeS BlogS You don’t have to wait until the paper hits the streets to get your Free Times fix: check out our new, arts, music and sports blogs throughout the week at free-times.com.
freetimesrealestate.com Hottest new neighborhoods, top listings, top agents, service marketplace and much more.
aBode Found at free-times.com.Whether you’re moving, renovating or just dreaming about future plans, Abode is your go-to resource for great local home ideas.
Social networKing Let Free Times help you develop a social media and search based marketing plan (Facebook, MySpace, Twitter).
BeSt oF party Get your brand in front of the movers and shakers of Columbia at our largest (and most talked about) annual event.
MuSic crawl 30 bands,5 venues, 6 stages, one night.
St. patricK’S day The official guide and media partner of Columbia’s largest annual outdoor festival.
career Fair Annual job fair uniting Columbia’s best employers with qualified local candidate.
cuStoM puBlictionS and art ServiceS Let us create your magazine and help deliver your story.
WEBSpecialTYmarkeTing
Circulation guaranteed by:
Top reads on free-times.com
MUSIC28%
EVENTS19%
NEWS17%
DINING13%
THISJUST IN
12%
OTHER11%
Ft weddingS A comprehensive guide to wedding and honeymoon services in Columbia and beyond. FT Weddings reaches local brides during the two most popular booking times.
green iSSue Published in April around Earth Day, the Green Issue brings together all kinds of ideas for being more eco-friendly and highlights some efforts already under way in our community.
SuMMer caMpS guide
A comprehensive guide to area camp offerings, featuring articles on the Midlands’ most exciting camps. This guide will be inserted into Free Times four weeks in a row so parents will have plenty of time to get kids signed up.
giFt guide a full color pull-out that provides information on where to shop for the holidays.
Menu guide A bi-annual pull-out guide that provides a collection of menus from local eateries.
BiteS & SightS For over five years, Bites & Sights has been Columbia’s premier visitor’s guide to restaurants, nightlife, and attractions.
the Side line Free Times’ game day guide brings the heat with the kind of match-up analysis, players profiles, and league low-down-that real fans can get behind.
SpecialTYmagaZineS
Free tiMeS connectswith the community.partnerships include:City of Columbia Green Business Program
Central Carolina Realtors Association
Greater Columbia Chamber of Commerce
Home Builders Association
of Greater Columbia
Vista Guild
Five Points Association
July 6
13 FT Weddings 20 Menu Guide 27
August 3
10 Best of Columbia 17 Back to School 24
31 The Side Line: E. Carolina/ Get Ahead
September 7 Cultural Season 14 The Side Line: Navy 21 The Side Line: Vandy 28 Bites & Sights/ The Side Line: Auburn
January 5 12
19 Menu Guide 26 FT Weddings
February 2
9 Valentines Gift Guide 16 The Side Line: Baseball 23
March 2
9 Summer Camps 16 St. Patrick’s Day 23 Summer Camps 30 Bites & Sights/ Get Ahead
April 6 Summer Camps 13 1st Time Homebuyers Guide 20 The Green Issue 27
October 5 The Side Line: Kentucky 12
19 Music Crawl 26 Halloween
May 4
11
18 Summer Guide 25
November 2
9 The Side Line: Florida 16 The Side Line: Citadel 23 The Side Line: Clemson/ Gift Guide No. 1 30
June 1 Get Ahead 8
15
22
29 Bites & Sights
December 7 Gift Guide No. 2 14
21 Bites & Sights 28 Get Ahead/ Club Guide
2011 publiShiNg ScheDule
2,10
0 ph
OtO
S23years,1 brand
1,000+cuStOMerS
2,500+eveNt gueStS
95%
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324beSt OF WiNNerS
52 WeekS
3,900 pAgeS
DiStributiONpOiNtS
790
NeWS & OpiNiONSArtS & cultureFOOD & DriNkMuSic, MOvieS& MeDiA
Photo by Brad Allen/High Contrast Studios
80,000readers
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