Cristina Cordovahabits.stanford.eduwww.cristinajcordova.com
Getting women 18-22To exercise 4+ times per weekIn preparation for a half or full marathonUsing social gaming triggers on mobile devices
Getting women 18-22To exercise 4+ times per weekIn preparation for a half or full marathonUsing social gaming triggers on mobile devices
Can the same be done to form fitness habits (which may be entirely new)?
Can the same be done to form fitness habits (which may be entirely new)?
YES!
Green Span Behavior Teach someone to perform behavior and
repeat itPurple Span Behavior
Increase the intensity of a behavior for a period of time
Blue Span Behavior Motivate someone to perform a behavior
they have done before
I don’t want to exercise I don’t need to run a marathon/half-
marathon I don’t care about my health
BLAH BLAH BLAHBLAH BLAH BLAH
I want to do this for my health I want to lose weight I want to raise money for a charity
People will form a long term fitness habit!People will form a long term fitness habit!
Offered incentive Getting healthy, weight loss, fitness Raising funds for good cause
Required public statement of commitment on social networks “I’ve signed up for the SF Marathon!”
Enabled participants to track and view their progress at anytime, any place
Shows progress: leveling up, experience points, coins, credits, songs downloaded
Offer free service: Tap Tap Revenge 3
Offer consumption of product in new way
… and more
Anyone with any type of phone could participate in some version of the service with social triggers Web apps for smart phones Texting for any cell phone
Training only requires an hour a day While less than other plans, it’s still a lot
of time
Add app to more devices
Lower prices on paid apps
Users were triggered by text multiple times a day Triggered to exercise Triggered to receive results of exercise Triggered to share the experience with
friends Triggered to help friends
Push notifications Challenges Friend requests Inbox messages Chat
Using social gaming, people can form fitness habits in ways that they haven’t before
Harnessing social gaming to promote health leads to positive benefits for all
To download this presentation, go to: http://bit.ly/sgfitness
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