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Choozen TodayChoozen (www.choozen.com) is an online shopping search engine, available in 14 European countries and 9 languages, listing around 173 million products and 75,000 sellers throughout Europe (data from Choozen.com, May 2012).

Choozen acts as a trusted intermediary linking consumers and online retailers.

ChallengeFrench firm LeGuide.com originally created and launched the search engine dedicated to online shopping, allowing consumers to shop throughout Europe from home in order to find products and services according to specified needs and price ranges. The site needed a modern name, usable across European markets.

CreationThe name Choozen was created to allude to the idea of choice and tranquility. The idea of choice refers to the features offered by the engine (choice and shopping), the idea of “zen” points to the user-friendliness, comfort and peace of mind provided by the service. The use of English sounds allows this word to be easily pronounceable, and gives it a dynamic and attractive tone.

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