12/16/2011
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Oracle Fusion Middleware @ OOW 2011
Ebru Kılıç Eker – [email protected]
Master Principal Sales Consultant
Oracle Fusion Middleware
Oracle Fusion Middleware
User EngagementUser EngagementUser EngagementUser Engagement
Identity Management & SecurityIdentity Management & SecurityIdentity Management & SecurityIdentity Management & Security
Business Process Business Process
ManagementManagement
Business Process Business Process
ManagementManagement
Content Content
ManagementManagement
Content Content
ManagementManagement
Business Business
IntelligenceIntelligence
Business Business
IntelligenceIntelligence
Service IntegrationService IntegrationService IntegrationService Integration Data IntegrationData IntegrationData IntegrationData Integration
Development Development
ToolsTools
Cloud Application Cloud Application
FoundationFoundation
Enterprise Enterprise
ManagementManagement
Web Social Mobile
• Complete
• Best-in-Class
• Integrated
• Open
Oracle: The Middleware Market Leader
#1 Market ShareOracle market share increasing
2X faster than overall market
Source: Gartner March 2011 Market Share: Application Infrastructure and Middleware Software, Worldwide, 2010
Growing Adoption
In last 12 months.
• 9,500+ New Customers
• 11,000+ Go Lives
• 15,000+ New Implementations
Market Leadership
• 120,000+ Customers
• 98 of Fortune 100 Companies
• Leader in 18 of 20 Gartner
Middleware MQs
Oracle Fusion Middleware @ OOW 2011Eight Trends that puts the Technology back into Agenda
1. Data takes its rightful place as a platform
2. Analytics is Driving a Discontinuous Evolution from BI
3. Cloud Computing will Create more Value Higher up the Stack
4. Architecture will shift from server-centric to service-centric
5. IT security will respond rapidly, progressively and in proportion
6. Data privacy will adopt a risk based approach
7. Social Platforms will emerge as a new source of BI
8. User experience is what matters
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Oracle Fusion Middleware @ OOW 2011
• Key FMW Pillar-Specific Announcements
• Key FMW Cross-Pillar Announcements
Oracle Fusion Middleware @ OOW 2011Key Pillar-Specific Announcements
• Cloud Application Foundation– Imminent Availability of WLS 12c, with JEE6 Support
– Coherence & Tuxedo optimizations on Exalogic
• Service Integration & BPM– General Availability of SOA Suite 11g Healthcare Integration Pack (‘Fastpath’)
– BPM 11g PS4FP. Functional parity with BPM 10g; BPM Solution Accelerators
• Data Integration– ODI as the data loader for Oracle’s Big Data (Hadoop) appliance
– GoldenGate enhancements: Advanced Compression; GoldenGate Monitor for
real-time management view of OGG estate
Oracle Fusion Middleware @ OOW 2011Key Pillar-Specific Announcements
• WebCenter– New Positioning & Packaging: Portal; Sites; Content & Enterprise Social
Networking
• Identity Management– Unique IdM 11g customer adoption patterns (SaskTel’s Cloud Service; College
Board’s Social Media integration)
– New product plans for Privileged User Management & connecting mobile & social
media with Enterprise Identity
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Oracle WebLogic Server 12c Key New Capabilities
• Java EE 6 and Developer Productivity
• Simplified Deployment and Management with Virtualization
• Integrated Traffic Management
• Enhanced High Availability and Disaster Recovery
• Much Higher Performance
• Seamless Upgrade
Java EE 6 and Developer ProductivityNew in WebLogic Server 12c
• Completes WebLogic Java EE 6 API support
– Servlet 3.0, CDI, Managed beans, JSP 2.2, EJB 3.1, JAX-WS 2.2
• Certified Java EE 6 Makes Development Faster
– Fewer Java Classes, Less Code, Less XML
• With Modern Programming Techniques
– Dependency Injection, Annotations, POJO, REST
* Based on a Sample POJO/JPA/REST Based Application Built for JavaOne
Lines of Code* Lines of XML*Java Classes*
25%25%Less
50%50%Less
880%0%Less
Key Trends in Your World
PersonalizedPersonalized
MobileMobile
SocialSocial
SelfSelf--ServiceService
MultiMulti--ChannelChannel
CloudCloud
Easy of UseEasy of Use ConsumerizationConsumerization
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Oracle WebCenter
Oracle WebCenter is the user
engagement platform for social
business, connecting people and
information• Improve customer loyalty with personalized online
experiences
• Drive innovation with portals and composite
applications
• Enhance productivity with contextual collaboration
• Optimize information access with content
management
The User Engagement Platform for Social Business
Oracle Fusion Middleware
Oracle WebCenterUser Engagement Platform
SitesWeb Experience
Management
PortalComposite Applications
& Mash-Ups
SocialSocial Networking
& Collaboration
ContentEnterprise Content
Management
Oracle WebCenter SitesWeb Experience Management
Increase Customer Loyalty with Personalized Online Experiences
• Quickly create, deploy, target and measure multi-channel online marketing
• Deliver enterprise connected, optimized and content rich websites
• Extend brand engagement and web presence to mobile and social channels
FatWire: A Strong Global Business
• Founded in 1996
• Largest independent Web
Content Management vendor
• 200+ employees
• 500+ customers
• Approx. 40% growth in 2008
Worldwide Sales Offices:
US, Spain, UK, France, Germany,
Japan, Australia, Brazil
Support Centers:
New York, Amsterdam, Madrid,
Singapore, Tokyo, Melbourne
Engineering Teams:
New York, Kiev and New Delhi
www.fatwire.com
Copyright 2011 FatWire Corporation
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Analysts Agree on FatWire Leadership
17
Ranks FatWire the #1 Champion WCM provider on the market
• “FatWire is marketing’s dream maker.”
• “FatWire has always been a WCM innovator. It continues this
leadership and provides a platform capable of delivering on the goals
of marketing departments.”
“FatWire is a leader …and remains on the forefront of the
persuasive content experience, offering strong functionality in the
areas of content targeting, multisite management, rich media
capabilities, and social computing.”
“Rates FatWire Content Server the Best Web Experience
Optimization (WEO) solution on the market: “FatWire provides
best coverage of our list of requirements. This highlights its
maturity and reliability…”
Ranks FatWire as a Leader in WCM: “FatWire was one of the first
vendors in the WCM market to transcend a purist emphasis on
technology and instead focus on optimizing the user experience. It
has succeeded in selling to prospects in sales and marketing and as
a result sustains higher growth than the overall WCM market..”
Forrester
Wave Report
2009
Info-Tech
WCM Vendor
Landscape
2010
WebCenter Sites: Key Capabilities
Easy-to-use content authoring
&design tools for business users
• Sophisticated
customer-segment-based
targeting
• Granular analytics for
optimizing Web content,
promotions, and offers
• Centralized business-user management of
both
mobile and traditional Websites
• Delivery of Websites to 1000s
of mobile device types, like
iPhone, iPad, BlackBerry, Android, and many
more
Integration with
• popular social networks
• User-generated content with
enterprise moderation, including
comments, ratings, reviews,blogs
• Customizable gadgets for
personalizing Websites
• Highly scalableWeb Content
Management (WCM) platform for
delivery of a highvolume,
global Web presence
•OOTB adapters for accessing
content stored across the enterprise
• Ability to integrate with Oracle’s CRM and e-
commerce applications
Oracle WebCenter PortalComposite Applications & Mash-Ups
Drive Innovation with Portals and Composite Applications
• Provide users with intuitive portals and websites with integrated application content
• Easily assemble new composite applications using prebuilt library of reusable components
• Access relevant content faster with personalized solutions and integrated social tools
Oracle WebCenter ContentEnterprise Content Management
Optimize Information Access with Content Management
• Remove content silos and update most current documents, images and rich media files
• Manage end-to-end content lifecycle from creation to records management and archiving
• Automate business processes with pre-built enterprise application integrations
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Oracle Identity Management
Secure Privileged Access
Enable Cloud Computing
• Requirement• Securely access and provide cloud services (public and private)
• Cloud-based IDM models that securely deliver application access, delegated administration and self services
• Leverage and embrace Internet Identities (e.g. supporting FacebookConnect for marketing benefit)
• Oracle• Identity Management as a Service (IdmaaS)
• Scalable/Performant technologies and appliances to support Internet Identity (Exa*)
• Support for emerging standards, including OpenID, OAuth, SPML
Extend Support for Mobile Computing
• Requirement
• Secure corporate applications access from user owned devices
• Support lightweight devices to access corporate resources
• Leverage devices to identify/authenticate user
• Oracle
• Extending secure access to mobile devices
• REST-full interfaces and support for the growing mobile
connectivity
• Broad platform support (iOS, Android, HTML5)
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Oracle Fusion Middleware @ OOW 2011
• Key FMW Pillar-Specific Announcements
• Key FMW Cross-Pillar Announcements
Oracle Fusion Middleware @ OOW 2011Key Cross-Pillar Announcements
• Oracle Public Cloud• Fusion CRM, Fusion HCM, Database, Java, Social Network
• New version of Exalogic Elastic Cloud Software• High-performance virtualization; Cloud Management; Further 3x performance boost
• Fusion Applications proof points• Over 200 EAP customers. Built entirely on Oracle Fusion Middleware 11g
Cloud.Oracle.Com
Database Database
ServiceService
Oracle Social Oracle Social
NetworkNetwork
Java Java
ServiceService
Fusion Fusion
CRMCRM
FusionFusion
TalentTalent
Fusion Fusion
HCMHCM
Oracle Public Cloud Broad, Enterprise, Flexible
Security & Identity Security & Identity
ServiceService
Integration Integration
ServiceService
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Enterprise ManagerEnterprise Manager
ServiceService
Security & IdentitySecurity & Identity
ServiceService
Enterprise Repository Enterprise Repository
ServiceService
Integration Integration
ServiceService
High Availability, BackupHigh Availability, Backup
& Recovery Service& Recovery Service
Cloud Support Cloud Support
in IDEsin IDEs
Virus Scanning & Virus Scanning &
White List ServiceWhite List Service
Oracle Public CloudCommon Enabling Services
Oracle Exalogic Elastic Cloud
• Extreme performance for
Java and Oracle business
application
• Full-featured, ready-to-deploy
private cloud
• Engineered System with best
ROI
Oracle Exalogic X2-2
• Integrated Compute, I/O, Networking and Storage
• Shared storage for applications
• Clustered for HA
• 40 TB SAS disk
• 4 TB read cache,72 GB write cache
Integrated StorageIntegrated StorageIntegrated StorageIntegrated Storage
• 40 Gb/sec links
• 10 Gigabit Ethernet external connectivity
InfiniBand I/O Fabric and 10GbEInfiniBand I/O Fabric and 10GbEInfiniBand I/O Fabric and 10GbEInfiniBand I/O Fabric and 10GbE
EL X2-2
• 4 to 30 x86 compute nodes
• 384 GB to 2.8 TB DRAM
• 128 GB to 960 GB SSD
Compute NodesCompute NodesCompute NodesCompute Nodes
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Exalogic Elastic Cloud Software Vision:
RuntimeImproved Consolidation, Management, Performance
Copyright © 2011 Oracle Corporation
Enterprise Manager
Enterprise Manager
Exalogic Elastic Cloud X2-2 HardwareExalogic Elastic Cloud X2-2 Hardware
Middleware and Business ApplicationsMiddleware and Business Applications
CoherenceCoherenceWebLogicWebLogic TuxedoTuxedoExabus SDP APIExabus SDP API
Exalogic Elastic Cloud Software
Exabus Exalogic Control
Virtual Assembly Builder
Exabus Java API Exabus RDMA API
Oracle VMOracle VM
= Coming Soon
Fusion Middleware Performance on ExalogicUnmatched Throughput, Responsiveness and Efficiency
Copyright © 2011 Oracle Corporation
SOA 11gResponse Time
Standard Hardware Exalogic
9X
Tuxedo 11g Response time
Standard Hardware Exalogic
7X
UCM 11gThroughput
Standard Hardware Exalogic
3X
ADF 11gConcurrent Users
Standard Hardware Exalogic
10X
0.16ms
1.1ms
58ms
520ms
24,000
5,640 tps
17,340 tps
240,000
Oracle Applicationson Exadata and Exalogic Standard hardware
Exalogic and Exadata
E-Business SuiteSelf Service and HR
and Procurement
8x better Response Time
2x better Scalability
E-Business SuiteSelf Service and HR
and Procurement
8x better Response Time
2x better Scalability
PeopleSoftSelf Service HRMS, FIN
3x better Response Time
5x better Scalability
PeopleSoftSelf Service HRMS, FIN
3x better Response Time
5x better Scalability
Response Time Response Time
3X
8X
11.94 s
1.42 s
1.18 s
0.39 s
Siebel UCMCustomer Hub
8x better Response Time
4x better Scalability
Siebel UCMCustomer Hub
8x better Response Time
4x better Scalability
Response Time
8X
200 ms
25 ms
E-Business SuiteOrder to Cash
3x better Response Time
2x better Scalability
E-Business SuiteOrder to Cash
3x better Response Time
2x better Scalability
Response Time
3X
2.23 s
0.74 s
Oracle VM 3.0 for Exalogic
• The most scalable x86 virtualization
• Lowest overhead of any VM
• Engineered for Oracle and Exalogic
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A New Model for Cloud Application
Deployment
Virtual AssemblyDeployment Plan
and SoftwareElastic Cloud
Virtual Assemblies for Exalogic
• VM images, deployment
configuration and instructions
• Oracle middleware and
applications downloadable as
ready-to-run assemblies
• Develop custom assemblies
with authoring tools
• Engineered Deployment
Cloud Management
• Complete Cloud Lifecycle Management• Creating virtual system slices
• Self-service assembly deployment
• Automatic scale-up and scale-down
• Metering and chargeback
• Deep, Integrated Hardware, Software and Applications Management
• Proactive Support
• Phone home
• Patch recommendations
• Health checks
The Making of Fusion Applications
Fusion
Applications
Best Practice Business Processes
Based On 100s of Years of Learning
Infused with Web 2.0
Embedded Decision Support
Built on Oracle Fusion Middleware
Best Practice Business Processes
Based On 100s of Years of Learning
Infused with Web 2.0
Embedded Decision Support
Built on Oracle Fusion Middleware
Fusion
Applications
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The New Standard for User Experience
WHO do I
need to
reach?
What do I
need to
KNOW?
How do I
get it
DONE?
What do
I need to
DO?
Exception-based Management Embedded Business IntelligenceConfigurable Applications & Processes Embedded Collaboration
Presentation MVC
A Complete, Open, Integrated Solution• JDeveloper, ADF, WebCenter, SOA, Fusion Applications
Collaboration
Blog - Tag
Social Activity
ERP
HCM, CRM
BPEL,
BPMN,
BAM
IDM / BI
ExaLogic
Enterprise Services & Applications
Web
Desktop
Mobile
Office
Content
Data Integration
Business
Intelligence
ADF Faces
JSF Core
Data
Visualization
Spatial / GIS
Data
Manipulation
UI Binding
43 Copyright © 2011, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 8
Next Generation Application Architecture
Fusion
DB
Services Layer
ADF BC
Services
Tools / Java Layer
Data control
JSR227
ModelView / Controller
Web
Services
Data
Rules
EngineAssign
Task
Task
Complete
Human WorkflowSOA
results
facts
Analytics / Monitoring Policy Evaluation Orchestration Workflow, Approvals
Analytics
WebCenter Services
JSF / ADF Faces
FDI - Microsoft
Desktop applications
SchedulerBusiness
Intelligence
ESSBase
Schem
aDWH/BI
BPM
Phone & Tablet
From These
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