MARKETING OBJECTIVE:To gain awareness of the
Flywheel Plano location and attract core group of moms & women to join.
THE IDEA:
1. E-Direct Marketing Campaign: • A campaign that runs for a minimum
of 4 weeks that is sent directly to all women in the Plano area.
2.CBS Dallas Events: • Flywheel Plano presence at several of
CBS Dallas events to gain brand awareness.
E-DIRECT MARKETING:
Minimum of 4 blasts out to all women within a 5 or 10 mile
radius.
Discounted rate: $30.00 CPM
Cost per blast (EXAMPLE): All 75,690 women within a 5 mile
radius= $2,270/blast
Geography Women, Interested in
Fitness
Zips - Radius 10 miles All Available
75219 153,838
Geography WomenWomen,
Interested in Fitness
Zips - Radius 5 miles All Available All Available
75219 75,690 53,866
OBJECTIVE: To target all women within the 12 zip codes in the Plano region.
E-DIRECT EXAMPLE:
“NOT YOUR TYPICAL SPIN
CLASS”
SPECIAL $99/MONTH OFFER FOR FLYWHEEL PLANO
TAKE FIRST STEPS FOR BIKINI SEASON:
1
2
3
Choose location
Schedule free trail class
Get healthy and fit!
“The amazing music and dark cool rooms make me feel like I can go at my own pace and I’m not intimidated”- Jessica (Flywheel Plano Customer)
LEARN MORE Follow us:
CBS RADIO EVENTS:
FALL FOR THE ARTS
Date: October 4, 2014Location: Klyde Warren Park
Come out to an art explosion that will recognize the cultural roots of what DFW is all about. This community based free event will showcase all the various art institutions that make DFW such an exciting place to live.
Past Sponsors: 500 Inc., Brown Forman, Cadillac, Children’s Medical Center, Dallas Museum of Art, The Fairmont Hotel, Spire Realty Group,
PLANO BALLOON FESTIVALDate: September 19 - 21, 2014Location: Oak Point Park, Plano
See thousands of smiling faces are awestruck by the vision of hot air balloons filling the sky with a Kaleidoscope of colors and shapes. Friday and Saturday evening as the roar of burners being ignited adds to the thrill of seeing special shapes and colorful balloons set against the back drop of the dark night sky. The balloon glow is a MUST see! An action packed weekend of skydivers, hot air balloons, concerts, a huge kid's fun zone, merchandise vendors, corporate exhibitors and variety of foods...young and old have much in common when they are enjoying the colorful balloons that will fill the skies over Plano, Texas! PRESENCE AT 2 CBS Radio Events
-Table and space for opportunity to activate product sale, giveaways, and/or contesting-Logo inclusion on event listing page on CBSDFW.com for 6 weeks prior to each eventLogo inclusion on Eventbrite event page -4 tickets to each event *FALL FOR THE ARTS: $1500 * PLANO BALLOON FEST: $2500
ADDED VALUE: CBS promotions team will
distribute Flywheel flyers, gift cards, etc at 3 remote events
in the Plano area. at no charge
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