Flyerland.ca
Metroland is one of the largest distributors of flyers, catalogues and product samples. Metroland distributes for supermarkets, chain retailers, major department stores and packaged goods manufacturers. On March 17, 2008 Metroland launched Flyerland in an attempt to reach a greater online audience. Flyerland is the leading online destination for flyers, coupons, deals and contests. We connect consumers to both local businesses and big box stores.
We can provide…
Superior online distribution
Rich media and geo-targeted ad serving capabilities through Olive Media and EyeReturn
Effective email marketing through a wide subscriber base
Searchable deals
Digital and printable coupons
Social media campaigns
A tailored shopping experience to match the needs and interests of our audience
A better user experience that ultimately increases visitor retention
Why Flyerland? Reputation We are affiliated with Metroland/Torstar. Through our corporate syndications, we have achieved a strong community presence across Canada. Furthermore, we partner with a number of reputable and innovative media partners. Capabilities We can geo-target campaigns regionally, provincially or nationally. We can also target by age and gender. Promotional text is available in English and French. Campaign engagement and performance is measured through third party tracking systems. All performance data is made available to you both during and after your campaign. Social Media Marketing Social media has changed the way consumers interact with brands and retailers. A strong social media presence can influence purchase decisions and boost brand awareness. We promote our advertisers and their campaigns through a variety social push tools including Facebook, Twitter and Flyerland blog postings. Exposure Flyerland receives significant exposure through our vast media network. We have more than 110 newspapers, numerous advertising vehicles and various distribution networks across Canada. We invest $650K in newspaper advertising per year to promote both Flyerland and our retailers.
Audience Reach* Unique visitors/month = 2 million Page views/month = 20-25 million Return frequency/week = 71% *2011 Flyerland Monthly Traffic Report
Audience Demographics*
78.3 % Female Readership 21.7 % Male Readership
25.5% teens and late twenties 50.1% 30-49 years of age 24.4% aged 50+
Average household is upper middle class Average annual income of $93K Most users are couples with children in single detached housing
Education Level: college or university graduates *Flyerland Membership Data, June 2011
Flyerland Options We promote your products and services through multiple Flyerland channels. We work with you to build an effective online campaign. We will customize your package using a combination of the elements outlined below:
Type Channels Placement
Ad Unit
Featured Flyers, Category Featured Flyers, Featured Deals, Deals, Coupons, Catalogues, Homepage Takeover, Display Ad Units, Widget
Flyerland.ca homepage and tab section
Email Marketing Offer Alerts, Contest Alerts Email alert is sent to opt-in membership
Contests Hosted Contest, Advertiser Contest Homepage tab and email alert
Social Media Facebook, Twitter, Blogs Facebook page/Twitter Feeds/Blog posts
Featured Flyers
Features
Digital flyer that is searchable by name or category
Directs traffic to advertiser’s website or e-commerce portal
Increases purchase opportunities both online and in store Benefits
Above the fold placement
Homepage visibility
Features rotating logos and links
Category Featured Flyers
Features
Central placement in flyer carousel on homepage
Top placement in the flyers section
Digital flyer that is searchable by name or category
Directs traffic to advertiser’s website or e-commerce portal
Increases purchase opportunities both online and in store Benefits
Above the fold placement
Homepage visibility
Features rotating logos and links
Featured Deals
Features
Online deal featuring a specific product or offer
Offer is searchable
Drives traffic to advertiser’s website or e-commerce portal
Deal channel is included with Feature Deal purchase Benefits
Above the fold placement
Homepage visibility
One of three rotating deals
Deals
Features
Online deal featuring a specific product or offer
Offer is searchable
Drives traffic to advertiser’s website or e-commerce portal Benefits
Dedicated Deal Tab
One of five or more rotating deals
Coupons
Features
Digital or printable coupon
Offer is searchable
Drives traffic to advertiser’s website, e-commerce portal or retail store Benefits
Homepage tab
Catalogues
Features
Digital catalogue
Catalogue is searchable
Drives traffic to advertiser’s website, e-commerce portal or retail store
Benefits
Homepage tab
Homepage Takeover
Features
Online deal featuring a specific product or offer
Occupy primary ad placements on landing page
Drives traffic to advertiser’s website or e-commerce portal
Showcases multiple creatives from the advertiser (Leaderboard, Big Box & Wallpaper) Benefits
Above the fold placement
Homepage visibility
Unique branding opportunity
Display Ad Units
Features • Rotating leaderboard and big box ad units • Rich media capabilities • Ad units serve on the homepage and other key sections of the site • Page and category targeting available • Clickable ad units direct traffic to advertiser’s website or e-commerce channel
Benefits
• Boost brand visibility • Above the fold placement • Homepage visibility • Unique branding opportunity
Widget
Features • Rotating widget • Ad units serve on the homepage and other key sections of the site • Sponsorship opportunities available
Benefits
• Boost brand visibility • Above the fold placement • Homepage visibility • Unique branding opportunity
Email Alerts
Features
Email blast sent to more than 500,000 subscribers across Canada
Offer alerts and contest alerts available
Benefits
Direct to consumer’s inbox
Contests Hosted Contest Features
Top placement on contest tab means better brand visibility
Premium placement in the email alert
Contest alert is sent to 540,000 dedicated Flyerland subscribers effectively boosting your own subscriber list
Opt-in forms are provided to the advertiser once the contest concludes
Flyerland develops artwork, drafts legal documents, hosts contest and manages all other aspects
All traffic is measured and tracked by Flyerland
Benefits
Increase your subscriber base
Boost brand awareness
No backend work required from the advertiser
Advertiser Contest Features
Contest appears on first page of the contest channel
Secondary placement in the email alert
Advertiser collects all opt-in information
All traffic is measured and tracked by the advertiser
Advertiser develops artwork, drafts legal documents and manages all other aspects of the contest
Benefits
Increase your subscriber base
Boost brand awareness
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